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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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Lead Generation Strategies for Small Businesses

BKA Content

Lead Generation Strategies for Small Businesses To get the most growth and progress, learning about lead generation for small businesses is a critical step. No matter what industry you work in, lead generation is a key factor in helping grow your customer pool. What Is Lead Generation?

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. I educated y’all about freelance writing, and doing that helped you decide if my digital products are for you.

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The Importance of Technical Writing in Marketing

ContentWriters

In marketing specifically, technical writing guides audiences through the buyer’s journey, offering educational resources that simplify decision-making. In addition, detailed content about new medications or processes is often needed in the medical and biotechnology world, particularly when explaining such things to the general public.

Writing 64
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10 Steps to Content Mapping Mastery + 5 Tools

Copywriter Collective

You have spent a good amount of resources to produce quality blog posts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert.

Content 67
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SEO for Plumbers: How to Rank Higher & Get More Customers

Backlinko

6 Essential Plumber SEO Strategies Ready to outrank your competitors and capture more high-value plumbing leads? These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos.

SEO 98
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How to Write an Effective Healthcare White Paper

ContentWriters

However, creating an effective white paper requires more than expanding a blog post or repackaging existing content. Get it right, and you’ll have a lead-generating asset that positions your organization as a thought leader. Medical white papers serve distinct strategic purposes in your healthcare marketing efforts.