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Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. I educated y’all about freelance writing, and doing that helped you decide if my digital products are for you.
million blogposts get published. You want to create content that leads to real results. If you aim to educate your readers, choose keywords with “Informational” intent. This is exactly what we did when structuring our content marketing guide. This begs the question—how long should your article be?
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
Instead of creating a range of content, focus on a single topic that satisfies every component of the buyer’s journey and build out a content map from there. When we talk about search engines, the word “relevance” references how much a site’s content correlates to the active search term. Create Long-FormContent.
Educational and trend-focused content If you’re still feeling stuck, look to educationalcontent. Educate the customer on what you’re selling, how to get the most out of it, and tips and tricks. For podcasts, you can easily turn those into narrative-style recaps with a service like Content Remix. First Name.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blogposts. Long-formcontent (aka your YouTube videos) exists to build that know, like, trust factor with your audience, and microcontent nourishes that relationship.
I mainly use something like Jasper AI to help me brainstorm content ideas for my blogs and client pieces. This blogpost you are reading was an idea I got from asking ChatGPT! I now have about 30 content ideas for my blog and Youtube channel ! Doing this takes years but is worth it in the long run.
In this blogpost, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. 5 Effective Content Marketing Strategies to Grow Your Business 1. Utilize Long-FormBlogPosts with Strong SEO Practices Benefits of Long-FormContent: 4.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
However, it’s worth understanding the different types of posts, so you can choose the one that best aligns with what you want to communicate. This increases the likelihood of your network engaging with your post, helping you to foster connections, showcase your expertise, and build a network of like-minded professionals.
Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. Content covers everything from blogposts to product descriptions to case studies. Basically, if it’s on your site, it’s content.
At the same time, many digital PR professionals create pieces of content specifically for social media, such as brief videos and image carousels breaking down relevant topics. A common tactic is to repurpose long-formcontent, such as blogposts, into smaller chunks for social media content like infographics and carousels.
Content Writing Content is writing that delivers value in the form of relevant information about a company’s offerings and industry. The purpose of content can be to educate, entertain, or invite conversation with the reader. With content, the intent is to engage the reader and attract leads from search engines.
Read on to learn why you should stop typing and hand over the job to a professional blog-writing service. The Importance of Fresh, Regular Content Before we dive into buying online blogposts, let’s touch base on the importance of posting fresh content on your site.
You also have content type — the “how” you write about it, or the form your writing takes. Some examples are blogposts, case studies, and white papers (we’ll discuss many more in a moment). In my opinion: content type. They contain all the information a reader will need on a subject, all in one post.
Storytelling After years of just telling people what to do it has become apparent to me that education and soulless content as I knew it was not enough to change minds. So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Graphic source: Gartner #1.
Let’s look closer and see if content marketing is still worth the investment for businesses. Why Businesses Need Content Marketing Content marketing has come a long way since its inception. Initially, it was primarily about creating informative blogposts and articles to attract potential customers.
Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing. Target Audience Understanding your audience is the cornerstone of any successful content marketing strategy, especially when it comes to long-formcontent that aims to educate, engage, and convert.
Different content types will be relevant to your audience at specific stages of your marketing funnel. Below are the most common types and how you can include them in your content marketing strategy. BlogPosts & Articles. Blogs are a form of digital content that builds trust between brands and their audience.
But what exactly is thought leadership content? In this blogpost, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative content marketing on your website. Most of it is also long-form. Long-formcontent topics.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Of course, this means a product content strategist has a different set of responsibilities than a marketing content strategist. In this blogpost we’ll explore all of these questions so that by the end of it, you will have a better understanding of what it means to be a successful product content strategist in today’s digital world.
If your website is just a wall of text, it’s going to discourage people from spending a long time on it. I use header tags for all my websites and blogposts. Start Blogging. Blogging is great for your business. Turn a Standard Post Into a Long-Formpost. Not too bad for one infographic.
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. Would they rather watch videos than read blogposts? Do they prefer short-form or long-formcontent? But how do you find this information?
Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. That compelling blogpost you wrote now doubles as an attention-grabbing video. If so, give it a quick edit to reframe the content.
It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blogposts, videos, podcasts, ebooks, webinars, infographics, and more. so you can tailor your content topics, formats, copy, visuals, and more directly to them.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Review your existing content for inspiration. Blog-Based Benefits.
It Generates Leads The main reason content marketing drives sales? The content you publish essentially provides a service to your potential customers. It should help them, educate them, inform them, or give them value in some fashion. Some effective ToFu content types include: Blogposts. Infographics.
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blogposts under your belt. Even 10 blogposts can become a 10,000-word guide your readers can use to address a pain point, solve a problem or gain insight into a complex area.
If you're used to thinking in terms of keywords, you can think of pillar content as those too-broad keywords you would never want to target with a single post because you're used to focusing on long-tail keywords that get more narrow and focused results. It all comes down to what makes a pillar post special. Educational.
You might have to rub your eyes after you see some of these incredible content marketing ROI stats. Websites with 400+ blogposts receive more than 2x the traffic of blogs with 301-400 posts. This is from a Hubspot study in 2015 of over 13,000 blogs. Remember, more blogs equal more opportunities.
In this blogpost, we’ll guide you through identifying and hiring top-notch AIO (artificial intelligence optimization) writers for your business needs. It can even save you up to 7+ hours of content creation time per post. Want even deeper education on finding and training AIO writers for your business?
Identifying Content Goals Tied to Business Impact Content goals are the overarching objectives that drive your content strategy. When establishing content goals, it’s important to consider the business impact you’re looking to make. For example: BlogPosts. Experimentation is a great idea here.
Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. Short-form B2B content often drives readers to explore those long-form pieces, moving them along the sales funnel. What makes a good B2B writer?
For example, a fashion company might write an ebook about how to find the right prom dress, while a mattress company might write a blogpost about why it’s important to replace your mattress regularly. Content Marketing in E-commerce Marketing Strategies. Content Marketing for E-commerce Example.
We’ve based our suggestions on what really works for us here at FATJOE to ensure you’re ready to create the ultimate content marketing campaign. Let’s dig in… Steal One Of These 27 Ideas For Your Next Content Marketing Campaign: 1. Articles can inform, entertain, educate and inspire people.
If your company is not using an ebook, you are missing out on the opportunity to educate and retain potential customers and position yourself as an authority. After all, no one wants to read a 10,000-word blog, but they will read a 10,000-word ebook. Hubspot Uses Ebooks – and Savvy about it Too Take Hubspot, for example.
Join us as we peek into the future of AI in this blogpost. Want to build a real money-making blog, 10x faster with the use of AI? Table Of Contents: Generative AI and Language Models: Crafting the Future of Communication Science Fiction Becomes Reality Enhancing Human-Machine Interaction What Industries Will AI Change?
Instead, social media and social sharing have become a prominent means through which content is found and consumed. Your blogpost has to strike a chord with readers, a powerful chord; a “this post was so cool I just have to share it with my friends” chord. At the same time, your post has to be a little self-promotional.
Companies focused on building websites and populating them with as much content as possible, hoping to game search engines and be discovered by users. Internet users wanted helpful information and entertainment , not just content for the sake of content. What is Long-FormContent and Why Do You Need it for 2024?
The lack of having a content strategy sets you back as an agency, website blog, or business 43% in lead generation! If you have a solid content media strategy that is consistent, relevant, educational and engaging – you are on the path towards growth. Content Marketing vs Content Strategy. And repeat.
Some examples of AI tools relevant to copywriting include: NeuronWriter : A powerful AI copywriting tool that can help you to generate high-quality content for a variety of purposes, including blogposts, social media posts, ad copy, and email newsletters.
It’s the catchy headline that draws you into a blogpost, the compelling narrative that sells you a product, or the inspiring call to action (CTA) at the end of a charity appeal. Understand your needs : Are you looking for someone to write SEO-heavy blogposts, engaging social media content, or persuasive product descriptions?
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