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Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landingpages Ads 2. But in 2025, I feel Instagram is a better platform for communication, engagement and pitching. The biggest impact is AI.
Creating visuals for a landingpage is kind of like dressing for a job interview. You want the visuals on your landingpages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. And, since stories can help conversions , landingpages are ripe for good storytelling.
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. Or if I see that the landingpage for their latest downloadable could be better, I’ll go with that. Can I help you improve the landingpage for [X]?
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. Or if I see that the landingpage for their latest downloadable could be better, I’ll go with that. Can I help you improve the landingpage for [X]?
You’ll also be able to experiment with different kinds of writing styles and types here, from technical manuals and long-form blogposts to high-paying whitepapers. As this is an in-demand niche, you’ll find many job postings on job boards like ProBlogger, BloggingPro, Upwork, and more. The rates can start anywhere from $1000.
Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Optimize Your Storytelling for Engagement and Conversion. This list will help you create content that meets your engagement and conversion goals.
A story engages us quickly, and can bind us at a deep level through shared experiences and emotions. And when they empathize, their emotions are quickly engaged, and they are more likely to keep reading. They definitely know about the power of emotion when it comes to engaging readers. We know how she was feeling. It’s fiction.
Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.
In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. What is Mobile Engagement?
A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. This includes notes on the types of content that are ranking, such as blogposts or landingpages.
Create guides, blogposts, or FAQs that thoroughly address users’ questions to satisfy informational intent. To satisfy this intent, create product, service, or landingpages with clear calls to action. So, we hyperlinked this keyword because it aptly describes the linked-to page’s content.
Further reading: Local Keyword Research: 4 Easy Steps to Attract More Customers Get More Google Reviews and Engage with Them Google reviews can influence your rankings in local search results. It helps you increase engagement and conversions from local searchers. Next, optimize your website using your chosen local keywords.
You've written a blogpost, you've done the work in formatting it, and you've triple-checked it for errors. Blogging is a Sisyphean task; it's a neverending work in progress. You will be pushing that boulder uphill for as long as you engage in online marketing. Third, you need to promote your blogpost.
Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landingpages. Once you’re able to answer that question and tie it to a high-converting landingpage, you’ll consistently generate leads. – Lewis Howes.
Driving customers—not just visitors—to your landingpage is the best way to make sales. These are like remarketing or retargeting audiences that just visited your website, engaged with you on Facebook, or even recently joined your newsletter. A great way to start is with a conversion-based Facebook ad campaign. The only problem?
As a SaaS freelance writer, you might write: blogposts website copy white papers case studies landingpages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. But you can create MoFu blogposts by doing comparison guides.
Blogging is one of the best ways to build brand awareness, engage your audience, promote your products, and deliver value to your customers. 77% of people read blogs , and adding one to your website can lead to a 55% uptick in website visitors. And we have a recipe for success: reusable and scalable blogpost templates.
Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? This could be anything from a blogpost to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. Check out an example of a landingpage for Monday.com.
I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. For example, the color of your CTA button or the pictures on your landingpages can impact conversions. This is the middle brain engaged. You can also use neuromarketing principles on your landingpages. What am I doing wrong?
One of the main reasons why most landingpages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. One solution is to first set up a landingpage to convert visitors into leads.
Landingpages Most of the landingpages are good examples of direct response copywriting. A landingpage call-to-action may look like this: Book your seat today for our seminar. A social media post that says “I Just Tried This Amazing New Product and You Won’t Believe What It Did for Me!”
And when it comes to what content writers write, that can vary from blogposts to product descriptions to newsletters! You do this by following them and engaging with them on the platform. Reply to their LinkedIn post and be genuine. My reply to a LinkedIn post. The goal is to get on a brand’s radar.
Whatever typeface you choose, make sure that you test the differences in user engagement and click-throughs according to the size of the font. Your call to action (CTA) is the most influential element on your landingpage. A contrasting color that is distinct and stands out from the other elements on the page seems to work best.
It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Build More Targeted LandingPages. Each of those advanced guides has a separate landingpage, optimized for the applicable keywords.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landingpage to link to the study. Someone else may publish a related blogpost linking to the landingpage, and another stakeholder may need to promote it on your social media channels.
Is each page and blogpost formatted properly? By properly, I mean is each page: Broken up with headings and subheadings (h1 and h2 tags)? 43% of people skim blogposts instead of reading the whole thing. Ubersuggest is a great SEO tool to monitor the performance of your website and blogposts.
Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landingpage , and even your homepage. Each target customer should have a dedicated landingpage where you speak exclusively about relevant product features.
Create LandingPages. Every website needs somewhere for the user to land. If you’re using key marketing skills to drive traffic from your social media profiles you’ll need a landingpage they can click over to before you sell to them or introduce them to your offer. Learn SEO in 5 Minutes.
By integrating your website with social media platforms, it helps expand your reach and drive engagement. Adding ten different social sites to this menu will just clutter your page and probably won’t drive much engagement. For example, it’s usually better to share blogposts on Facebook, Twitter, or LinkedIn.
The main sections of a website such as the homepage, the services page/pages, company profile, and product descriptions. Landingpages. Blogposts. Social media posts (non-commercial). Every other piece of content that aims to inform and engage the audience. Email marketing campaigns.
Personalizing your marketing strategy allows you to take advantage of the 79% of consumers who are more likely to engage with brand promotions if tailored to their past interactions. AI can also optimize your existing blogposts and improve your rankings in search. Or 54% more traffic and engagement ? The result?
For example, let’s say that visitor X came to your website and read a single blogpost and bounced. Now let’s say visitor Y came to your site, read that same blogpost, but then also filled out a lead-magnet form and even checked out your product and pricing page. Lead-gen Ads Based on PageEngagement.
A skilled content writer can create engaging articles or blogposts around these keywords. In your SEO blogposts , it’s important to include these keywords to match user intent. Top funnel keywords require a focus on content that informs and engages. This can include blogposts, videos, and infographics.
Those add-ons include Salesforce Engage ($50/user per month), Analytics Plus ($3,000/month), and Engagement History ($300/year). Hubspot offers basic features, like emails, landingpages, forms, and live chat capabilities for unlimited users absolutely free. All plans and add-ons are billed on an annual basis. #3
There are currently two ways to place videos on your landingpages or website—link or embed videos. Visitors can watch the YouTube video within the blogpost without leaving the page. A linked video is a short URL you can paste on your landingpage, website, or send directly via email or text.
It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign. They provide a host of lead nurturing tools to help you grow your contact list: Landingpages. Create actionable and engaging web pages to collect leads for you. Sign up forms. Facebook ads.
They create as many blogposts and landingpages based on their keyword research as possible, looking to “feed the machine” of search engines to the best of their ability. After the first year of our engagement, his invoice from Verblio stood at a cool $6,000.
You’ll also be able to experiment with different kinds of writing styles and types here, from technical manuals and long-form blogposts to high-paying whitepapers. As this is an in-demand niche, you’ll find many job postings on job boards like ProBlogger, BloggingPro, Upwork, and more. Sales and LandingPages.
However, creating an effective white paper requires more than expanding a blogpost or repackaging existing content. You need to strike a balance between technical accuracy and engaging readability, all while navigating healthcare compliance requirements. Writing Your White Paper Start with an engaging executive summary.
Producing frequent and high-quality blogposts, videos, web pages, and more is an essential business practice. The good news is that there are content writers who can create all of this for you and give you time to focus on other areas in your blog. BlogPosts. LandingPages. Quality content.
It could be a landingpage, a headline, a call to action, an image, social proof, or something else. For example, which landingpages are more likely to convert to a sale? Review how the landingpages differ and do more of what works better. You likely put a CTA on home pages and product pages.
How can you continue to engage your audience when so many bloggers have written on the same topics—and will continue to do so? Blog Image Trends: Why Stock Photos Are Dead. While finding ways to put a unique spin on your blogpost topics is critical, there are only so many angles on one subject. Images can help.
While shoppers early in the buying process are offered an interactive landingpage to sort and explore models based on individual preferences, more primed buyers are led to a page that displays local showrooms and seasonal deals. Speed directly affects a page’s organic mobile search rankings. Accelerated mobile pages.
Nonetheless, if you are writing content for your own website or blog, it is important to know which KPIs to follow to gauge the performance of your individual blogposts and web pages. How to choose which KPIs to track for web pages and blogposts writing? Time on page. Bounce rate.
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