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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. They invite engagement and treat the recipient as a human rather than a walking cash machine (because, let’s face it, a lot of cold emails are trying to get money out of people).
But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. They invite engagement and treat the recipient as a human rather than a walking cash machine (because, let’s face it, a lot of cold emails are trying to get money out of people).
million blogposts get published. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. In this blog, we’ll show you exactly how to write an article that does just that—in seven steps.
She’s reading her draft post. Why is it so hard to engage her readers? But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. How can you make your text clearer and more engaging? Want to engage your readers?
How long should a blogpost be? It’s a conundrum that many bloggers face, and the answer is crucial to your blog’s success. So, are you ready to optimize your blogposts and keep your readers hooked? Master the Art of Engagement It’s time to rethink the way we view blogpost length.
As you embark on your blogging journey, the question of “What should my first blogpost be about?” The blank blog draft can intimidate anyone, whether or not you’re a writer. So, what should you write about for that first, all-important post? What Should My First BlogPost Be About?
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. This helps me understand my client better and equips me for when I write product-led blogposts. But you can create MoFu blogposts by doing comparison guides.
When you create infographics on topics relevant to your industry, it can exponentially increase the likelihood that another content marketer sees your graphic and links to it in their next blogpost. Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Companies publishing 16 or more blogposts per month generate 4.5 times more leads than those publishing fewer than four.
Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X.
Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content.
Because of how often your smartphone visitors might visit your site to browse rather than sit down and digest content, you will want your content to be easily digestible for readers who want quick snippets on the go. What Are the Benefits of Browsable Content for Mobile Optimization? Lets put that theory to the test here.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Many marketers mistakenly think long-formcontent is too daunting for readers. BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement. Blog articles over 2,000 words are a sweet spot for engagement via @buzzsumo @moz #research.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blogpost linking to the landing page, and another stakeholder may need to promote it on your social media channels.
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And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. With the correct approach and mindset, you can consistently develop interesting blogposts for your readership.
In this blogpost, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. 5 Effective Content Marketing Strategies to Grow Your Business 1. Write Case Studies That Showcase Success Stories Tips for Writing Engaging Case Studies: 3.
I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. But over the last year, engagement has decreased. As you’ll see below with specific examples from my LinkedIn published posts and status updates, the change is significant. Video is available and highly engaging.
Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. Content covers everything from blogposts to product descriptions to case studies. Basically, if it’s on your site, it’s content.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. This blogpost will show you why that’s true.
How do these blog owners manage to find writers who craft engaging, quality content that boosts their SEO? Dedicated blog writing services do that for you! This guide will cover the process of buying relevant, engagingblog articles online. That’s where buying blogs online comes into play.
Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? In this blogpost, we’ll: Break down how content strategy services work.
Community marketing isn’t about getting a quick sale—it’s about engaging with customers while building trust and loyalty and reaching a wider audience. In addition to its social media presence and a blog to engage with customers, DSC features members in its monthly newsletter and ensures its subscribers are at the heart of the business.
Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?
How To Write a BlogPost Outline Quickly and Easily Does your company’s website have a blog on it? In fact, research shows that maintaining a blog leads to an average of 55% more visitors to your website. Furthermore, companies that have blogs produce nearly 70% more leads per month than companies without one.
Learn how to uncover some of its most useful insights in CMI’s e-book How to Apply Analytics Data to Make Better Content Marketing Decisions. Naturally, you want to resurface content still at the peak of its engagement potential since people tend to share the more recent pieces they discover. Check your search traffic.
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. Here are some tips for writing LinkedIn posts to help enhance your brand.
Let’s look closer and see if content marketing is still worth the investment for businesses. Why Businesses Need Content Marketing Content marketing has come a long way since its inception. Initially, it was primarily about creating informative blogposts and articles to attract potential customers.
So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blogposts was 106 words. Content marketing is not just about social and shares it is also about search. Engagement. It was enough then.
Visual content like infographics and videos. The second you add a visual component to a piece of content, its sharing potential rises by 40%. Accordingly, digital PR campaigns make heavy use of visual content like engaging infographics and informative videos (how-tos, tutorials, etc.). Driving high-quality traffic.
If you have an industry blog, posting software reviews will keep business owners in your industry aware of what’s available. Software reviews tend to be longformcontent, thorough, and detailed.
This makes content marketing campaigns a must for luxury brands. Well, apart from telling your brand story, I recommend using long-formcontent to help consumers find the right product for them. Your content can continue to add value for customers after purchase. What should you write about exactly?
There isn’t a “one size fits all” approach to content marketing. So, it’s important to consider what formats will engage your particular target audience. In this guide, we’ll discuss common content types and their use cases. To determine which content formats work best for your business, you must understand your audience.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent? What Is Short-FormContent?
Simply put, it’s the use of artificial intelligence to generate high-quality written content. With AI copywriting tools, you can create engagingblogposts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver.
If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. Part 1: Create a Great Channel Layout & Organize Your Youtube Content. This will keep your audience engaged and coming back for more.
Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing. Target Audience Understanding your audience is the cornerstone of any successful content marketing strategy, especially when it comes to long-formcontent that aims to educate, engage, and convert.
Develop a Content Calendar 5. Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Better engagement with prospects. To put it simply, inbound content marketing is a type of inbound marketing.
Whether through emails, blogs, social media, or advertising, marketers are constantly trying to engage their target audience. This team of communication mavens is harnessing its capabilities in content creation, ideation, and editing. The content production process is one of the biggest pain points for marketing teams.
Content Writing Content is writing that delivers value in the form of relevant information about a company’s offerings and industry. The purpose of content can be to educate, entertain, or invite conversation with the reader. With content, the intent is to engage the reader and attract leads from search engines.
For example, “Give me a bulleted outline for a blogpost on B2B influencer marketing.” Pro tip: While AI is very powerful, sometimes it can lose its way when asked to generate long-formcontent in one fell swoop. This stage involves drafting the core content and is often the most time-consuming phase of writing.
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