Content Powered

MAY 23, 2023

You've written a blog post, you've done the work in formatting it, and you've triple-checked it for errors. Blogging is a Sisyphean task; it's a neverending work in progress. You will be pushing that boulder uphill for as long as you engage in online marketing. Third, you need to promote your blog post.

Promotion 98

Promotion Blog Post Publisher Publishing 98

Neil Patel

AUGUST 16, 2021

Hack #2: Link to your webinars directly in your content. One of the best lead generation tips you should take away from this post is how a webinar can work brilliantly in your favor. A webinar is a relatively low-cost way to get your useful message in front of a targeted audience who actually asked for it when they registered.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

ContentWriters

APRIL 9, 2025

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Repurpose content into blogs, videos, infographics, or email resources to extend reach.

Writing 64

Writing Marketing Medical Education 64

Neil Patel

MARCH 16, 2021

Content upgrades could be the difference between your blog post converting at 6% and converting at 60%. Upgrading content involves: Writing a blog post Creating a piece of content that goes more in-depth on the post’s topic Offering readers of your blog post the option to receive the upgraded content in exchange for their email.

Marketing 133

Marketing Script Landing Page Brand 133

CoSchedule

JANUARY 24, 2023

Tasked with writing a blog post and looking for a place to start? A lot of blog posts on the topic (pretty meta, I know) claim to be ultimate guides. I’ve been publishing blog posts for 15 years. ^^^ That’s all it takes. Download Your “Blog Templates Bundle" Now! You’ve found a good source.

Blog Post 100

Blog Post Audience Writing Post 100

Jane Friedman

MAY 9, 2024

The truth: Constant selling will chase away your audience Ever follow someone on social media, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk? But most of the time, your marketing content should focus on things your audience will like and want to engage with.

Marketing 144

Marketing Social Media Entertainment Sales 144

Neil Patel

JULY 7, 2021

In more everyday terms, it’s a platform that allows you to build your website (and its content, such as pages and blog posts) with a backend interface that doesn’t require writing the code from scratch. How is it different from WEM, or web engagement management? An Intro to Digital Experience for Marketing Webinar.

Content Management System 124

Content Management System Content Management Concept Sales 124

Contently

FEBRUARY 1, 2023

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Assuming that is in place, how can content help to support different departments within a typical business organization?

IT 112

IT Content Social Media Collaboration 112

ContentWriters

JANUARY 18, 2023

In simple terms, content marketing is an approach focused on creating and distributing valuable, unique, and consistent content to attract, engage and retain a targeted audience.tic. There’s no denying the power of blogging. It’s a great way to inform and engage your audience while giving your website’s SEO a boost.

Content Marketing 105

Content Marketing Marketing Content Landing Page 105

Content Marketing Institute

NOVEMBER 6, 2017

For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions.

SEO 111

SEO Social Media Content Landing Page 111

Contently

APRIL 18, 2023

B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Which channels are generating the most engagement and conversions? When it comes to owned channels, blog posts, social media posts, and email newsletters represent the largest volume of content activities.

Brand 125

Brand Content Social Media Content Marketing 125

Neil Patel

SEPTEMBER 22, 2021

For example, let’s say that visitor X came to your website and read a single blog post and bounced. Now let’s say visitor Y came to your site, read that same blog post, but then also filled out a lead-magnet form and even checked out your product and pricing page. Are you prepping for a webinar?

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A blog post of 1,000 words or less? For example, ads promoting an eBook or landing page copy for a webinar.

Writing 126

Writing Prose Text Engineering 126

Neil Patel

NOVEMBER 24, 2020

Think about it on a smaller level, such as when you’re reading a how-to blog post. Most of of these posts are geared toward average readers. Case studies, like blog posts, should be scannable and easy to read. Infographics, webinars , and even podcasts can also be used to highlight case studies.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

Quick Sprout

JULY 22, 2022

It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign. Create actionable and engaging web pages to collect leads for you. It can be used to create funnels for sales, leads, webinars, and more. Email is one of the most powerful marketing tools at your disposal.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Neil Patel

JUNE 14, 2021

Dedicate some of your time to creating compelling content for other blogs to reach as many customers as possible. Pitch to Blogs with Engaged Readers. Another problem I see with entrepreneurs who want to use guest posting as an inbound marketing strategy is that they don’t look for sites that will give them much ROI.

Marketing 140

Marketing Storytelling Social Media Promotion 140

The Hoth

FEBRUARY 18, 2025

Accordingly, digital PR campaigns make heavy use of visual content like engaging infographics and informative videos (how-tos, tutorials, etc.). Thats because nano-influencers (between 1,000 and 5,000 followers) boast the highest engagement rates with their audiences. Webinars and live virtual events.

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Freelance Magic

SEPTEMBER 23, 2024

Whether it’s blog posts, articles, product descriptions, or social media content, curate a portfolio that demonstrates your capabilities to potential clients. Imagine you’re working for a real client and creating a blog post, homepage copy, or a sales page.

Freelance 130

Freelance Portfolio Writing Storytelling 130

Neil Patel

DECEMBER 3, 2021

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. Including an SME in one of your blog posts also increases their exposure.

Search Engine Optimization 127

Search Engine Optimization Recruitment Social Media Content Creation 127

Bramework

FEBRUARY 13, 2024

Your blog post goes live, you share it to the world and wait for everyone to read it. Do you leave the post to sit in the queue and just keep sharing it? We are going to review the ways you can keep your blogs alive with 21 ways to repurpose content successfully. We know how important each blog post is to your business.

Blog 98

Blog Blogging Content Brand Awareness 98

Backlinko

JULY 26, 2024

Helping make sure that your content is engaging, easy to read, and SEO-friendly. Like content briefs, follow-up emails, and promotional copy for webinars. You can even use the tool to write a blog post based on the themes discussed in a sales call. Copy.ai: Best for Creating Marketing and Sales Content G2 Review 4.7

Content Creation 94

Content Creation Copy Text Creativity 94

Grammarly

FEBRUARY 6, 2024

In order to tackle this problem while providing tangible tips to bring DEIB to life across the workplace, we brought together four HR leaders in a recent webinar: “ How to Operationalize DEIB in 2024. How to Operationalize DEIB in 2024 Watch the full webinar to get all of the expert insights.

Consulting 111

Consulting Collaboration Management Engagement 111

Neil Patel

JULY 23, 2021

SlideShare is best known for being a comprehensive educational resource that makes it easy to display presentations and webinars online. By adding a presentation to your blog posts, web pages, and social media feeds, you create a completely new content type to engage your users. Keep Your Presentation Short and Sweet.

Text 119

Text Education Social Media Keywords 119

Express Writers

OCTOBER 11, 2022

This way, you can ensure your hard work pays off by generating engagement, leads, and conversions. Speaking Engagements at Industry Events. If you’re brave enough to take the stage, speaking engagements can be one of the most worthwhile B2B marketing channels to pursue. But best of all? The result?

Marketing 98

Marketing Social Media Email Copy Entertainment 98

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

Engagement 52

Engagement Audience Content Storytelling 52

ProBlogger

AUGUST 6, 2014

The full webinar is available for ProBlogger.com members (you can sign up here ). With regular sharing, you’re limited with the amount of people who will engage with your post – paying will reach people who still want to read your work – people who have been to your blog but don’t currently like your Facebook page, perhaps.

Advertising 53

Advertising Landing Page Promotion Ads 53

Neil Patel

AUGUST 31, 2021

Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc. For instance, Toggl, a time tracking software company frequently uploads informative blog posts and research data about productivity, work-life, and career. Why would someone publish your work?

Website 145

Website SEO Recruitment Brand Awareness 145

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. ” and includes a testimonial and a link to the product page.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Content Marketing Institute

DECEMBER 3, 2018

Think webinars. Webinars play a very important part in content marketing and lead generation process. From a 60-minute webinar, you can make around 10 shorter videos to distribute around your networks. HANDPICKED RELATED CONTENT: The No-Fail Formula for Creating Killer Webinar Content. But the benefits don’t stop there.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Contently

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

Publisher 136

Publisher Publishing Publishing Landing Page 136

Neil Patel

DECEMBER 13, 2021

This will help you calculate how to collect leads once someone engages with your content to make the most of your investment. Content marketing experts will always preach the importance of brand TOV when creating blog posts, emails, and content to share on social media so make sure to utilize yours in your adverts.

Ads 126

Ads Sales Social Media Advertising 126

ContentWriters

NOVEMBER 16, 2022

It includes everything from ebooks to videos to webinars. So, it’s important to consider what formats will engage your particular target audience. Step 2: Choose Content Types that Engage Your Audience. Blog Posts & Articles. There isn’t a “one size fits all” approach to content marketing.

Marketing 98

Marketing Content Social Media Long Form Content 98

Content Marketing Institute

OCTOBER 24, 2018

Put simply, a progressive web app is your website engaging like a natural app on a mobile device. Ability to re-engage your customers through push notifications. It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. Click To Tweet.

Editorial Team 109

Editorial Team Content Editorial Communication 109

Buffer

DECEMBER 5, 2023

For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. For example, you distill high-performing old blog posts into Instagram carousel posts.

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Neil Patel

FEBRUARY 22, 2021

Community marketing isn’t about getting a quick sale—it’s about engaging with customers while building trust and loyalty and reaching a wider audience. In addition to its social media presence and a blog to engage with customers, DSC features members in its monthly newsletter and ensures its subscribers are at the heart of the business.

Content Marketing 139

Content Marketing Marketing Content Social Media 139

ContentWriters

MARCH 22, 2023

Beyond that, its more serious job is to keep the reader engaged enough to spend more than a few minutes on the website. Typically, long-form written content is one of the following: A longer blog post or article containing over 1,000 words. Write a story that engages readers. These are all considered short-form content.

Long Form Content 98

Long Form Content IT Content Electronics 98

Buffer

OCTOBER 31, 2023

These are not just snippets or clever captions waiting to be unleashed; they are seeds of potential, each with the promise of becoming a blog post, a captivating podcast, an engaging YouTube video, a viral Reel, or perhaps even all of the above. Tags Analytics Wondering what other types of tags people are tracking?

Recruitment 93

Recruitment Content Content Creation Social Media 93