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It’s a mistake to write 2,000-plus-word blogposts only because you heard long-formcontent delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-FormContent appeared first on Content Marketing Institute.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Last week I was involved in a number of conversations with readers about blogpost length and whether it was better to write longposts or short ones. My short answer to the question was to write ‘useful’ posts, and to use as many words as were necessary to do so. Originally at: Blog Tips at ProBlogger.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. Can I help you get more leads with a robust content strategy? Wanna see what this looks like in action?
This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. Can I help you get more leads with a robust content strategy? Wanna see what this looks like in action?
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
million blogposts get published. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. In this blog, we’ll show you exactly how to write an article that does just that—in seven steps.
How long should a blogpost be? It’s a conundrum that many bloggers face, and the answer is crucial to your blog’s success. So, are you ready to optimize your blogposts and keep your readers hooked? Master the Art of Engagement It’s time to rethink the way we view blogpost length.
Research states that 56% of marketers who leverage blogging feel it’s effective. While blogging can yield great results, there’s no denying that it takes time, effort, and money to create valuable, high-quality content. The best way to do that is evergreen content that helps you get the most bang for your buck.
Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Why Businesses Need Content Marketing Content marketing has come a long way since its inception. However, as the digital landscape evolved, so did content marketing strategies.
I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. SaaS stands for software as a service. That’s SaaS!
Instead of creating a range of content, focus on a single topic that satisfies every component of the buyer’s journey and build out a content map from there. Next time you’re crafting content, consider the true value of the piece and assess how your audience will use it. It’s just because you wrote great content.
She’s reading her draft post. But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging.
Pillar content, also called cornerstone content, is a term that has been thrown around in content marketing since at least 2006 , if not earlier. So what is a pillar post, and how can you create one for yourself? What Is a Pillar Post? It all comes down to what makes a pillar post special. Because: 3.
As you embark on your blogging journey, the question of “What should my first blogpost be about?” The blank blog draft can intimidate anyone, whether or not you’re a writer. So, what should you write about for that first, all-important post? What Should My First BlogPost Be About?
1: Produce content entirely free of grammar mistakes . AI-generated content is entirely free of spelling and grammatical mistakes, so you’ll have to spend far less time proofreading. . AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blogposts, job descriptions, and more. Writer is an AI-powered writing platform that helps content teams scale quality content production by generating drafts, editing for consistency with style guides, and a LOT more.
Let’s take a look at these astounding stats, and (most importantly) break down what the ROI of content marketing means for you with key takeaways. You might even get some ideas to improve your own content marketing ROI. You might have to rub your eyes after you see some of these incredible content marketing ROI stats.
That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. For example, you distill high-performing old blogposts into Instagram carousel posts.
These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results.
Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action.
At the heart of generating backlinks is creating great content , and it needs to be better than other content in your industry. Click on these titles to browse the articles, looking for: How many images does the blogpost have? What is the word count of the blogpost? Keep the Content Detailed and Deep.
With the correct approach and mindset, you can consistently develop interesting blogposts for your readership. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. In this post, we’ll delve into proven strategies and tips to help you generate captivating blog ideas.
I own several blogs, and as a blogger, the thought of creating tons of content quickly was amazing. With all this AI writing content it will force us to have more relevant services. For me, it has dramatically changed how I write content and how much I can write every day. I do use Copyscape to run my content through.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement.
In this blogpost, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. 5 Effective Content Marketing Strategies to Grow Your Business 1. Utilize Long-FormBlogPosts with Strong SEO Practices Benefits of Long-FormContent: 4.
Especially as it relates to our content. No piece of content lasts forever. YouTube content has become one of the best tools for business owners because it helps businesses get found through content with a long shelf life. But in the world of online business, that’s just not true. The truth, my friend? Why YouTube?
And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. Not every piece of content is meant to drive a sale or even generate a lead. Create and optimize content that drives emotion.
Browsing content on mobile devices comes with its unique challenges. Is your content prepared for mobile optimization? How Is Mobile Usage Changing Content Marketing? Once you have your technical details ironed out, its time to dig deeper into your content on the device and how people interact with content on their smartphones.
Blogging is one of the most powerful tools for growing your online presence, but many businesses are using it the wrong way. Learning how to make a blog the right way will take your online business game to a whole new levelif you do it strategically. If you make a purchase using the links in this post, we may earn a commission.)
They are constantly on the go…so how do so many of them find the time to maintain fresh blogcontent? The short answer: they buy blogs online. With such busy schedules, it makes sense for business-people to buy their content. With such busy schedules, it makes sense for business-people to buy their content.
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.
If you own a company and are interested in starting a blog, what should you know? Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? Ask them what kind of content they’re interested in seeing from you.
How To Write a BlogPost Outline Quickly and Easily Does your company’s website have a blog on it? In fact, research shows that maintaining a blog leads to an average of 55% more visitors to your website. Furthermore, companies that have blogs produce nearly 70% more leads per month than companies without one.
Content marketing is 100% worth it. As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy.
It used to be that if you want to rank well, you would have to create tons of long-formcontent and build links. For example, a few weeks I wrote a blogpost about FAQ schema and how you can see the difference with your Google listing in 30 minutes. How SEO has changed. Or have a really aged domain with history.
What turns a lengthy blogpost into an ultimate guide? Including internal links to your other blogposts boosts their rankings, too. What Is an Ultimate Guide? Well, there are a few things that almost every in-depth guide has in common: It goes very deep into a pretty broad topic. Why You Should Create an Ultimate Guide.
Sites with great content are the types of things you know when you see them. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. You look forward to consuming the content, and you spend lots of time on the website absorbing it all. You just do.
Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? In this blogpost, we’ll: Break down how content strategy services work.
Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. AI is somewhat part of augmented intelligence tools’ technology, but how is it used in marketing right now? What is Augmented Intelligence? Artificial intelligence operates on its own, without help from humans.
For the most part, you know luxury brands when you hear them. But what does it take for a brand to qualify as a luxury? In my opinion, it’s down to the three Es: Expensive, Excellent, and Exclusive. Luxury products are synonymous with high price tags. This is the most common indicator of luxury, but it is also the most misleading.
Your best #content can be resurrected, repurposed, repackaged, and resurfaced, says @Joderama. Inventory your #content to determine which top-performing assets to repurpose, says @joderama. TIP: For a more detailed view of inventories and audits, read Marcia Riefer Johnston’s post How to Stop Worrying and Love Inventories and Audits.
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