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Have you ever wondered how to find keywords on a website? At Backlinko, we track how often people find our site through specific keywords. So, we can search our website for keywords. Like this: By searching for keywords on our site, we identify existing content and areas for improvement. Why Search a Website for Keywords?
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.
Do you need blogposts, social media updates, whitepapers, or email campaigns? Popular formats include: BlogPosts : Ideal for driving organic traffic and educating readers. Social Media Posts : Essential for engaging with followers and building brand loyalty. Are you looking to publish three blogs a month?
While blogposts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blogpost, these tried and tested strategies effectively generate more traffic for brands.
This can vary from blogposts to web articles, newsletters, and social media posts. They enhance visibility on search engines by using highly searched keywords, metadata, and internal links. From blogs to social media and beyond, content authors are responsible for making every word count. Referral link.
Writing blogposts with useful insights There are millions of blogposts published every day. On top of that, people are writing entry level blogposts using ChatGPT and Bard from Google by the dozens every day. Writing blogposts with unique perspective is also good for your SEO.
Creating a high-quality, SEO-optimized blogpost is essential for businesses, freelancers, and agencies looking to establish a strong online presence. This comprehensive guide will walk you through the process using First Draft PRO , a robust content creation tool that simplifies and enhances your blogging workflow.
20 benefits of publishing a blogpost every day. Blogging has become an integral part of online communication and content creation. Main points covered in this blogpost: Daily blogposts signal to search engines that your website is active and regularly updated.
But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. You’ll learn how in this post. If no one’s searching for your keywords, you often can’t … Read more › How do you optimize your content to be search-friendly?
Blogposts remain one of the most effective ways to attract visitors to a website. Now, with burgeoning artificial intelligence, AI blogging promises to assist with—and in some cases take over—the content-marketing process. But how can you write a blog using AI without getting results that read like a robot’s writing?
Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Enter your product or service, and the tool will list question-based keywords. And select your list.
Ever wonder what the difference is between writing an article and writing a blogpost? Besides style and research, you might be surprised by one of the key differences between blogs and articles. There’s a lot of confusion out there in the freelance-writing world about blogposts and articles.
This is the pot calling the kettle black when I say don’t let your blogposts go stale. Repurpose blog content instead of letting it sit on your website. You can’t meet any of these goals if blogposts are just sitting dormant and unshared on your website. Ways to Repurpose Blog Content e-book.
Is Google Punishing Keyword SEO Blogs? Youve invested countless hours researching the perfect keywords and crafting blogposts, yet the results are lackluster. Why do some blogs seem to climb the rankings with ease while yours vanish into the void? Does Google Still Look for Keywords in SEO Blogs?
You know having a blog for your business or brand is critical to drawing in new customers and keeping the ones you have. However, you likely have wondered what the right blogposting frequency is. Should you post once a week? What’s the ideal blogposting frequency for you? Multiple times a day?
If your business relies on local customers, learning how to rank for “near me” keywords can significantly boost your visibility. Understanding the basics of how near me searches work and how to choose the right keywords can give you the tools to better optimize your website and rank higher in local search results.
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Performing this task is easy with Semrush’s Keyword Gap Tool. View the reports to see how your site’s keywords perform against your competitors. Further reading: Keyword Analysis: A Comprehensive Guide 4.
This ensures every post is useful, clear, and built to perform. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. Secondary keyword: Related words or phrases that support the primary keyword.
Have you ever written a solid blogpost in 30 minutes or less? My goal is to help you blog better…and faster! You may be thinking that there is no way you can write a blogpost in 30 minutes or less, but I’m here to show you there is. Ready, set…blog! If not, I can show you how!
By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. Pay close attention to update frequency.
Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.
Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”. The typical length of a blogpost is 1427 words ( Orbit Media ) 61% of bloggers typically publish content between 500 and 1500 words long.
There are many tutorials that can teach you how to write a blogpost. They can educate you on the mechanics of blogging, what to do, and what not to do. Read through them and you can learn how to craft a perfectly serviceable blogpost. Writing quality blogposts before the headlines (aka the post title).
Optimizing a blogpost to captivate your audience, rank well on search engines, and provide a seamless user experience requires a harmonious blend of copywriting, SEO, and UX/UI design. By writing headings and paragraphs with strategic keywords, you’ll set your content up for enhanced visibility.
They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. Keyword Research The first step of any plumber SEO campaign is keyword research. And conducting research into your competitors keyword strategies.
This article is posted with permission from our partner MacPaw. For example, when writing a landing page for a digital marketing company, writers can use AI tools to instantly incorporate a few LSI keywords related to “SEO” or “content marketing.” But here’s the thing: BoltAI can also help.
Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research —the process of uncovering keywords and search terms—can only take you so far. By doing this, you discover the keywords that work best for you.
Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K You can also go to the Posts tab to create posts about your products.
million blogposts get published. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines. Sort by Search Volume: Target high-volume keywords.
How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? One of the most crucial parts of the optimization process is choosing the right keywords for your audience that will appear in search results. What’s the Big Deal with Keywords?
I’ve been using Jasper AI for a year or so and have found it helpful in creating content since I have multiple blogs. If you are unfamiliar, Jasper AI uses templates and recipes to write content like blogposts, emails, marketing materials, bios, social media posts, and more. Write Social Posts.
Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam.
Think about someone searching for “how to optimize a blogpost.” ranking keywords 110.2K in traffic value Click the “ Positions ” tab to discover every keyword you rank for. For example, Sweet Pea and Saffrons post, Easy Homemade Fajita Seasoning, has recently seen a 2.6K
Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Regularly post to your profile and respond to customer posts and questions. Put keywords in web page meta titles and descriptions, too.
A keyword might trigger an AI Overview one day, but not the next. To determine the intent behind your target keyword, use Semrush’s Keyword Overview tool. To optimize for user experience, make sure the content you create directly aligns with the keyword’s respective intent. Results can fluctuate between searches.
Whether it’s delivered in blogposts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales. AI reduces this time investment by offering real-time data-driven insights and keyword suggestions. Encourage collaboration and training to build trust in AI tools.
You should first research the top two competitor URLs for your target keyword in Google. Example of How To Improve an SEO BlogPost With Google Gemini Lets say we want to optimize a post on “content marketing for law firms” from the BKA Content blog. Ready to level up your SEO? Lets make it happen.
It seems like no matter what you do, you can’t improve your rankings for your most important keywords. However, that’s if you try to beat them at their own game by going after super-popular keywords. What the Heck are Long-Tail Keywords? You may be wondering what long-tail keywords are in the first place.
What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? The most important keyword — the name of the movie — is missing.
It helps you locate high-ranking keywords and create engaging content. Its free AI outline generator , takes the keyword you enter and the region you are trying to target to create an in-depth content brief with all the headings and subheadings you should cover. It also suggests good headlines with a powerful CTA. I don’t think so.
You have spent a good amount of resources to produce quality blogposts, email newsletters, and case studies to target potential leads; but the results are disappointing. After reading this post, you will further understand the steps to effective content mapping and the difference it can make in conversion outcomes.
As a SaaS freelance writer, you might write: blogposts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. But you can create MoFu blogposts by doing comparison guides.
Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Once you select the language, share some contextual details like keywords, article title, subheading, etc. Chat-Based Research Copy.ai
For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blogposts and articles. The post What Is Generative AI and How Does It Work?
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