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If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. Okay, ready?
Have you ever wondered how to find keywords on a website? At Backlinko, we track how often people find our site through specific keywords. So, we can search our website for keywords. Like this: By searching for keywords on our site, we identify existing content and areas for improvement. Why Search a Website for Keywords?
Do you need blogposts, social media updates, whitepapers, or email campaigns? Blog Writers : They create engaging, informative articles to attract website traffic. SEO Writers : These professionals focus on optimizing content for search engines. How do you approach SEO in content creation?
Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. So you can find the right solution to improve your website’s SEO. What’s the Best Rank Tracking Tool?
This can vary from blogposts to web articles, newsletters, and social media posts. SEO Techniques Content authors also incorporate Search Engine Optimization (SEO) practices to make their content visible online. The content author will (or should) ask these questions to understand the audience for the writing.
These plumbing companies all focus on the same core SEO strategies. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. With SEO for plumbers, your business can achieve similaror betterresults.
Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. However, local SEO for small businesses is particularly important for modest enterprises that depend on foot traffic and community support. What Is Local SEO for Small Businesses?
If you’re looking for simple guidance on writing your first blogpost, scroll down to the penultimate header, ‘How to write a blogpost in 6 steps,’ for a simple guide. It provides recommendations like the ideal word count, a list of keywords, and an overall content score to aim for.
Is Google Punishing KeywordSEOBlogs? Youve invested countless hours researching the perfect keywords and crafting blogposts, yet the results are lackluster. Why do some blogs seem to climb the rankings with ease while yours vanish into the void? Does Google Still Look for Keywords in SEOBlogs?
How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. Ready to level up your SEO?
While blogposts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blogpost, these tried and tested strategies effectively generate more traffic for brands.
Creating a high-quality, SEO-optimized blogpost is essential for businesses, freelancers, and agencies looking to establish a strong online presence. This comprehensive guide will walk you through the process using First Draft PRO , a robust content creation tool that simplifies and enhances your blogging workflow.
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Semrush’s Keyword Magic Tool is great for this task.
That’s where SEO-optimized content writing plays a critical role. We’ll cover the core elements of SEO content services, from research and writing to technical optimization and conversion strategies. Content Structure: Using proper headers (H1, H2, H3) and short paragraphs makes content easier to read and improves on-page SEO.
And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?
How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? One of the most crucial parts of the optimization process is choosing the right keywords for your audience that will appear in search results. What’s the Big Deal with Keywords?
While not as bad as missing out information which should be included, this can have tangible SEO consequences. This is because Google prioritizes user experience; so, a blogpost which smoothly answers the users enquiry will rank higher for relevant keyword searches than one which waffles on.
A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. Secondary keyword: Related words or phrases that support the primary keyword.
But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. You’ll learn how in this post. If no one’s searching for your keywords, you often can’t … Read more › How do you optimize your content to be search-friendly?
Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam.
Tip for you: One popular AI writing technique that helps avoid writer's block is to enter a prompt that instructs the AI tool to produce synonyms for phrases in a blog title or variations of the entire header to make the content captivating. The tip for this is to use the right keywords to search for inspiring ideas.
million blogposts get published. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines. Sort by Search Volume: Target high-volume keywords.
At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. These unpaid clicks are organic traffic.
Writing blogposts with useful insights There are millions of blogposts published every day. On top of that, people are writing entry level blogposts using ChatGPT and Bard from Google by the dozens every day. Writing blogposts with unique perspective is also good for your SEO.
Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.
20 benefits of publishing a blogpost every day. Blogging has become an integral part of online communication and content creation. Main points covered in this blogpost: Daily blogposts signal to search engines that your website is active and regularly updated.
It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. They rank for 43 paid keywords, spending around $6.9K Now, you have a list of relevant keywords.
If your business relies on local customers, learning how to rank for “near me” keywords can significantly boost your visibility. Understanding the basics of how near me searches work and how to choose the right keywords can give you the tools to better optimize your website and rank higher in local search results.
It seems like no matter what you do, you can’t improve your rankings for your most important keywords. However, that’s if you try to beat them at their own game by going after super-popular keywords. What the Heck are Long-Tail Keywords? You may be wondering what long-tail keywords are in the first place.
Have you ever seen a search optimization strategy without a focus on SEO content? That’s because in today’s environment, an SEO strategy is absolutely critical to getting your audience’s attention. Part of the problem is an increasing awareness among your competitors about the effectiveness of SEO.
Does Embedding YouTube Videos Help SEO? Of course, the real question is whether embedding YouTube videos helps with SEO. Of course, the real question is whether embedding YouTube videos helps with SEO. Can You Embed YouTube Videos in SEO Content? YouTube makes it easy to spice up your blogs with helpful video content.
You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. You spend hours researching keywords. You have a leak in your SEO strategy. It will help you find those leaks, seal them up, and get you back on track to smashing your SEO goals for the year.
Ranking higher on search engines is a major goal of digital PR campaigns, meaning you can use digital PR for SEO success. That way, you can continue to receive links, quotes, and promotional posts from them well into the future. Much like SEO, digital PR aims to build authoritative backlinks from relevant websites. Why is that?
What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? What Are Some Examples of Semantic Keywords?
Blogposts remain one of the most effective ways to attract visitors to a website. Now, with burgeoning artificial intelligence, AI blogging promises to assist with—and in some cases take over—the content-marketing process. But how can you write a blog using AI without getting results that read like a robot’s writing?
SEO Writing Assistant: Best for Optimizing Your Content for SEO G2 Rating 4.5/5 Semrush’s SEO Writing Assistant is widely used to optimize content for search engines. Helping make sure that your content is engaging, easy to read, and SEO-friendly. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5 Pro at $129.95/month,
How SEO Helps Your Business (and Why You Should Start Today) If you own a businesswhether it’s a small startup or a well-established brandyou might be wondering how SEO helps your business and if it’s worth the investment. Thats the power of SEO. Spoiler alert: It is. Running paid ads can get expensive fast.
Ever wonder what the difference is between writing an article and writing a blogpost? Besides style and research, you might be surprised by one of the key differences between blogs and articles. There’s a lot of confusion out there in the freelance-writing world about blogposts and articles.
It requires an SEO-driven content strategy that accounts not just for your audience’s preferences, but their search behaviors. That’s where SEO content strategy tools come in. Instead, you need a healthy mix of tools, all playing their own distinct roles in driving your SEO content strategy.
What’s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”. What’s the typical word count? What are the most popular content formats?
The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. As I previously mentioned, in 2012 Google decided to rock the SEO world by releasing the Penguin algorithm.
Content optimization #5- SurferSEO A good tool for content editors to create outlines and review search optimized content Think of Surfer SEO as a data scientist on demand who can analyze competitors, evaluate performance metrics, and tell you the technical factors that may impact your overall ranking of your content. I don’t think so.
Optimizing a blogpost to captivate your audience, rank well on search engines, and provide a seamless user experience requires a harmonious blend of copywriting, SEO, and UX/UI design. SEO: Search Engine Optimization SEO plays a critical role in how visible your content is on search engines.
Virtually every industry has been impacted by the rise of AI, but few compare to the drastic changes its brought to the SEO space. According to new research, 86.07% of SEO professionals have already adapted AI into their SEO strategies, and its pretty easy to see why. AI overviews and SEO How are AI Overviews impacting SEO?
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