ContentWriters

APRIL 9, 2025

Repurpose content into blogs, videos, infographics, or email resources to extend reach. Technical Blog Posts or Knowledge Base Articles Technical blog posts and help center articles are great examples of technical writing that aligns with marketing.

Writing 64

Writing Marketing Medical Education 64

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. My main lead magnet is a webinar. My video landing page converts 56% of the people who visit. And there’s only a single video!

Ads 145

Ads Landing Page Ad Copy Advertising 145

Contently

DECEMBER 13, 2022

Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Neil Patel

MARCH 16, 2021

Content upgrades could be the difference between your blog post converting at 6% and converting at 60%. Upgrading content involves: Writing a blog post Creating a piece of content that goes more in-depth on the post’s topic Offering readers of your blog post the option to receive the upgraded content in exchange for their email.

Marketing 133

Marketing Script Landing Page Brand 133

Contently

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

Publishing 136

Publishing Publisher Publishing Landing Page 136

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. A social media post that says “I Just Tried This Amazing New Product and You Won’t Believe What It Did for Me!”

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Backlinko

JULY 26, 2024

Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landing pages. Like content briefs, follow-up emails, and promotional copy for webinars. You can even use the tool to write a blog post based on the themes discussed in a sales call. Here’s what makes Copy.ai

Content Creation 96

Content Creation Copy Text Creativity 96

Neil Patel

SEPTEMBER 22, 2021

For example, let’s say that visitor X came to your website and read a single blog post and bounced. Now let’s say visitor Y came to your site, read that same blog post, but then also filled out a lead-magnet form and even checked out your product and pricing page. Are you prepping for a webinar?

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

ContentWriters

JANUARY 18, 2023

One high-quality, in-depth, thought leadership piece is better than five 500-word blog posts that only touch on the surface of your subject matter. Tip: Supercharge your blogging efforts by enlisting the help of your team members. If you can write it in a blog post, you can include it in a video. Print magazines.

Content Marketing 105

Content Marketing Marketing Content Landing Page 105

Content Marketing Institute

DECEMBER 3, 2018

Think webinars. Webinars play a very important part in content marketing and lead generation process. From a 60-minute webinar, you can make around 10 shorter videos to distribute around your networks. HANDPICKED RELATED CONTENT: The No-Fail Formula for Creating Killer Webinar Content. But the benefits don’t stop there.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A blog post of 1,000 words or less? For example, ads promoting an eBook or landing page copy for a webinar.

Writing 126

Writing Prose Text Engineering 126

Content Marketing Institute

NOVEMBER 6, 2017

For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. I didn’t realize until we finished compiling the survey data that webinars are outliers in link building. Most businesses use webinars to develop mid-funnel relationships with consumers.

SEO 111

SEO Social Media Content Landing Page 111

Neil Patel

MARCH 30, 2023

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. Check out this advertisement I ran for a webinar that I hosted: Notice how specific it is?

Ads 113

Ads Landing Page Advertising Copy 113

ContentWriters

OCTOBER 12, 2022

Email marketing has a much higher sales conversion rate than most blog posts. To build that list, you’ll need other types of content to encourage sign-ups, such as blogs, good website copy that ranks, standout social media posts, pay per click (PPC) ads, and more.

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

Smart Blogger

MARCH 14, 2023

In other words, a letter you receive in the mail, an advertisement you watch on TV, a voicemail message you receive from a salesperson, a marketing email to subscribers, a landing page with a CTA for a product, a video on YouTube about a product, a press release, push notification , and a webinar are all examples of copywriting.

Copywriter 112

Copywriter Copywriting Freelance Copywriting Script 112

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blog post. If time and technical know-how are limited, write a post and link to each of your partners’ content pieces. Live webinar series. What we did.

Content 111

Content Editorial Team Promotion Social Media 111

Smart Blogger

MARCH 3, 2023

Within the Post An excellent way to list build is by providing a free offer that is relatable to the blog post someone is reading. Content upgrades can be additions to a certain blog post, a summarized version like a checklist or a more comprehensive walkthrough of the blog post topic.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98

ProBlogger

AUGUST 6, 2014

The full webinar is available for ProBlogger.com members (you can sign up here ). Even better, when you promote your new blog post, you can tell Facebook to exclude the readers who have already read it – effectively saving you money. What else is on the webinar? Originally at: Blog Tips at ProBlogger.

Advertising 53

Advertising Landing Page Promotion Ads 53

Content Hacker

AUGUST 18, 2023

These prevent your leads from taking the desired action on your blog posts or landing pages. The Role of Landing Pages in Conversion Rates Landing pages, often the first interaction point for potential customers on your website, hold a significant role in conversion rates.

Sales 90

Sales Landing Page Marketing Copy 90

Neil Patel

DECEMBER 18, 2018

Most remarketing campaigns don’t work well because you are driving people back to the same page that they didn’t convert in the first place. So instead of doing that, when you are remarketing users, send them to a page that has the opposite pitch. Hack #26: Webinars are the best way to sell ebooks and courses.

Sales 111

Sales Landing Page Lead Generation Text 111

Content Marketing Institute

OCTOBER 4, 2018

Options include: Blog posts and articles. If your research is multifaceted and detailed, consider creating a home base – a landing page or central repository of your data, as Michele Linn advises. Here are the top findings by type: Newsletters and blogs (46%). Webinars (24%). E-guides and white papers.

Persuasion 111

Persuasion IT Content Entertainment 111

Smart Blogger

FEBRUARY 16, 2023

Content Marketing Statistics Here’s what you need to know about content marketing strategy : Video was the primary form of content being created in 2022, followed by blogs and images. GrowthBar , 2022) 83% of marketers say it’s better to focus on quality rather than quantity of content, even if it means posting less often.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

The Hoth

NOVEMBER 30, 2022

If you have content on your websites, such as blog posts (with CTAs ), email lists , and product pages, you have a marketing funnel (also called sales funnel or conversion funnel ). . Social media posts . Blog articles . Webinars . Educational blogs with a link to your website as the CTA.

Marketing 105

Marketing Education Construction Landing Page 105

Freelance Magic

SEPTEMBER 17, 2022

In this blog post, we’ll share everything you need to know about being a freelance writer and the types of freelance writing. This could be the words on a website, in an email, for a blog post, or even on a print brochure. Freelance blog writers. Most people refer to blog post writers as content writers.

Freelance 130

Freelance Writer Freelance Copywriting Copywriting 130

Neil Patel

DECEMBER 13, 2021

Content marketing experts will always preach the importance of brand TOV when creating blog posts, emails, and content to share on social media so make sure to utilize yours in your adverts. As you can see, the rules are similar for creating great blog posts, Twitter ads, and inspiring online content. By being prepared.

Ads 126

Ads Sales Social Media Advertising 126

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Alternatively, consider a landing page like this one from Upwork. Blog posts on your website. Webinars and presentations.

Editorial 103

Editorial Content Editorial Team Projects 103

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 111

Content Creator Audience Content Script 111

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Where Can Use Copywriting Fundamentals?

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Content Marketing Institute

JANUARY 30, 2019

On-demand content like webinars, demos, video lessons, etc. Alter (paid version) is a new solution for small businesses allowing you to easily create and integrate personalized user experience sitewide (including your home page, landing pages, content pages and more).@AlterSoftware And many more formats and ideas.

Editorial 109

Editorial Editorial Team Collaboration Social Media 109

The Hoth

JANUARY 31, 2023

Examples include helpful blog posts and videos that solve user pain points and answer common questions. For example, if you notice lots of users searching for the keyword ‘back pain remedies,’ you can write a blog post about the most effective ways to relieve back pain. What are those?

SEO 98

SEO Healthcare Agency Lead Generation 98

Contently

MAY 9, 2024

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning. Promote the white paper to your network.

Proofreader 109

Proofreader Writing Recruitment Brand 109

Moz

APRIL 3, 2019

Google, Bing, and Yahoo all have their own forms of a quality score that takes into account a number of factors, including your expected CTR, landing page quality and relevance to your ad, and ad text relevance. That’s not an issue from an SEO perspective as long as you no-index your landing pages. Blog posts.

Brand 68

Brand Government Brand Awareness Finance 68

Moz

JANUARY 17, 2021

Send emails about products, services, events, industry news, and your latest blog posts. Here are the three areas you want to focus on for personalization: Presentations Social media Landing pages. Landing pages. A great landing page grabs a customer’s attention within seconds.

Sales 65

Sales Landing Page Lead Generation Social Media 65

Neil Patel

DECEMBER 26, 2020

If you want, you can create blog posts that discuss information relevant to the event. Let’s say that you’ve taken a page out of my book and created content so valuable that your competitors would have made people pay for it. That’s why TechCrunch created content that promotes their events. Why does this matter?

Promotion 145

Promotion Social Media Content Creation Ads 145

Smart Blogger

JUNE 29, 2023

For instance, if someone signs up for your newsletter or attends one of your webinars, that’s a pretty good signal that they might be a great customer one day. ” They’ve traded their contact info for something you offer — like an informative ebook or access to a webinar. Commitment? Still unclear.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

BKA Content

JANUARY 23, 2023

The facts really do point to the benefits of blogging for lead generation. HubSpot performed a study that shows how over 50% of their traffic came from blog posts they wrote. After a few months, those blog posts were the source of most of their lead generation. Now it’s easy for people to consume and share.

Lead Generation 97

Lead Generation Social Media Search Engine Optimization Sales 97

Smart Blogger

MARCH 10, 2023

Some examples are blog posts, case studies, and white papers (we’ll discuss many more in a moment). Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length.

Freelance 120

Freelance Writing Finance Script 120