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If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.
Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landingpages Ads 2. Do you have a website or a blog? AI can write blogposts, but they aren’t that great.
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You’ll also be able to experiment with different kinds of writing styles and types here, from technical manuals and long-form blogposts to high-paying whitepapers. As this is an in-demand niche, you’ll find many job postings on job boards like ProBlogger, BloggingPro, Upwork, and more.
Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landingpage , and even your homepage.
That life-changing decision comes down to what website builder you decide to use. We’ve done the hard work and this article will guide you through the otherwise arduous process of finding the best website builder. The Top 4 Best Website Builders. The Different Types of Website Builders. General-purpose website builders.
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A clothing company sends its customers the same messaging regardless of where they connect with the brandon the app, on its website , via email, in a physical location, or through an influencer campaign. This includes reviews, social media posts, blogposts, and testimonials.
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Besides feeling like you’re trapped inside an MC Escher painting, it’s also similar to navigating a poorly designed website. Bad website structure frustrates users and can cause them to distance themselves from your brand. Website structure also heavily affects your performance on search engines.
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Enter your businesss name or website and select the correct listing from the drop-down menu that appears. Using such keywords on your website signals to search engines that your business is relevant to a specific location. Next, optimize your website using your chosen local keywords. Thank those who gave positive feedback.
Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. This includes notes on the types of content that are ranking, such as blogposts or landingpages. Internal link suggestions: Links to other relevant pages on your website.
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Write a landingpage of 300 words and an article that’s 3000 words. These are the places I consume content: Youtube Podcasts Blogposts Forums Magazines Documentaries Books Facebook ads When you invest time online, you come to find little nuggets of gold as a writer. You can see it in action on THIS blogpost!
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As a SaaS freelance writer, you might write: blogpostswebsite copy white papers case studies landingpages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. But you can create MoFu blogposts by doing comparison guides.
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Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. This way, locals who make searches related to your niche or services can see your website at the top of search results. Multiple-location SEO is not merely about attracting traffic to your website.
Usually, the line between being a content writer and copywriter is constantly being blurred when you are writing for blogs and websites. The main sections of a website such as the homepage, the services page/pages, company profile, and product descriptions. Landingpages. Blogposts.
You've written a blogpost, you've done the work in formatting it, and you've triple-checked it for errors. A single blogpost might not have much impact, but you want to see how it performs nonetheless. Third, you need to promote your blogpost. Some might be entirely ineffective for your blog.
And when it comes to what content writers write, that can vary from blogposts to product descriptions to newsletters! Brochures, landingpages, and newsletters are examples of copywriting projects you might do. For example, I was recently hired to do copywriting for a company’s blog. Blog/Website Writer.
There are currently two ways to place videos on your landingpages or website—link or embed videos. This article will compare the pros and cons of embedding or linking videos on your website and its SEO benefits. Visitors can watch the video on your website without leaving the current page.
Blogging is one of the best ways to build brand awareness, engage your audience, promote your products, and deliver value to your customers. 77% of people read blogs , and adding one to your website can lead to a 55% uptick in website visitors. And we have a recipe for success: reusable and scalable blogpost templates.
One of the main reasons why most landingpages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. In the same vein, when people are delighted with the copy on your landingpage or PPC ads , they’ll click, because they perceive a benefit.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landingpage to link to the study. Someone else may publish a related blogpost linking to the landingpage, and another stakeholder may need to promote it on your social media channels.
Landingpages Most of the landingpages are good examples of direct response copywriting. A landingpage call-to-action may look like this: Book your seat today for our seminar. A social media post that says “I Just Tried This Amazing New Product and You Won’t Believe What It Did for Me!”
Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landingpages. Once you’re able to answer that question and tie it to a high-converting landingpage, you’ll consistently generate leads.
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By integrating your website with social media platforms, it helps expand your reach and drive engagement. These tools make it easy for website visitors to share your content via social media and ultimately drive more traffic to your website. How many of those profiles do you want to integrate with your website?
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For example, if you want to be a freelance writer, you can narrow down your service to any one or two of the following: Blog writing Long-form writing (eBooks, whitepapers, etc.) Video scripts Copywriting Case studies Landingpages …And so much more Next, define your ideal freelance client : What industry do they work in?
Nonetheless, if you are writing content for your own website or blog, it is important to know which KPIs to follow to gauge the performance of your individual blogposts and web pages. How to choose which KPIs to track for web pages and blogposts writing? Time on page. Bounce rate.
They all use the WordPress content management system (CMS) to power their websites. In short, it can make a website look more professional, run faster, and enhance functionality. There are more than 55,000 plugins in the WordPress Plugin Directory, and that’s excluding at least a thousand more on third-party websites.
Are you ready to supercharge your marketing strategy and drive more traffic to your website? A skilled content writer can create engaging articles or blogposts around these keywords. Top funnel keywords drive traffic to your website and build brand awareness. ” or “How to improve website traffic?”
In many cases, it starts with a question and they come to your website for a solution. It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Build More Targeted LandingPages. They want information.
I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. For example, the color of your CTA button or the pictures on your landingpages can impact conversions. There are probably innumerable ways you can use psychology to set up your website or improve your marketing. Makes sense, right?
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