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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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Lead Generation Strategies for Small Businesses

BKA Content

Lead Generation Strategies for Small Businesses To get the most growth and progress, learning about lead generation for small businesses is a critical step. No matter what industry you work in, lead generation is a key factor in helping grow your customer pool. What Is Lead Generation?

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Why It’s Important to Focus on Creative Content Marketing

Contently

“Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it. Typically, this would be a larger content asset, like a video course on lead generation strategy or an eBook about emerging cybersecurity risks.

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How To Write a Great Blog Post

BKA Content

How To Write a Great Blog Post. Writing a blog post isn’t a walk in the park, unless the park you’re thinking of is full of calls to action, interesting hooks, external and internal links, and images. A good blog post takes some time and thought, and it can be intimidating to know where to start.

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What is Lead Generation? 20+ Tips for Explosive Growth (2023)

Smart Blogger

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

For example, blog posts and infographics can attract top-of-funnel audiences. While webinars and ebooks can nurture leads further down the funnel. Content formats include: Blog posts : Great for in-depth information and SEO. Ebooks: Good for lead generation and comprehensive guides.

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Use a Content Strategy Template To Scale Up Quickly

Contently

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Or maybe you’re simply trying to retain your existing customer base.

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