This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Leadgeneration is the process of creating consumer interest in your products or services. With leadgeneration, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top leadgeneration tips.
LeadGeneration Strategies for Small Businesses To get the most growth and progress, learning about leadgeneration for small businesses is a critical step. No matter what industry you work in, leadgeneration is a key factor in helping grow your customer pool. What Is LeadGeneration?
For example, blogposts and infographics can attract top-of-funnel audiences. While webinars and ebooks can nurture leads further down the funnel. Content formats include: Blogposts : Great for in-depth information and SEO. Ebooks: Good for leadgeneration and comprehensive guides.
Below, I’ll show you some techniques for getting more leads that actually work so you can successfully grow your business. How LeadGeneration Works. If you’re unfamiliar with leadgeneration, it’s a simple concept to learn. We can break the leadgeneration process into two parts. A/B Test Your CTAs.
The secret lies in leadgeneration. Leadgeneration isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective leadgeneration tactics, you can tap into a world of potential customers just waiting to be converted.
You have spent a good amount of resources to produce quality blogposts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert.
Driving LeadGeneration & Sales Enablement Technical content can be vital to sales enablement, especially when paired with product demos or onboarding experiences. Repurpose content into blogs, videos, infographics, or email resources to extend reach.
For example, let’s say that visitor X came to your website and read a single blogpost and bounced. Now let’s say visitor Y came to your site, read that same blogpost, but then also filled out a lead-magnet form and even checked out your product and pricing page. Are you prepping for a webinar?
When the goal is leadgeneration, you need to incorporate that objective into your strategy. Think webinars. Webinars play a very important part in content marketing and leadgeneration process. From a 60-minute webinar, you can make around 10 shorter videos to distribute around your networks.
GetResponse – Best for Automated LeadGeneration. With tools and features such as audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even a webinar software, you’ll be able to collect beaucoup leads, put them in the right workflows, and turn them into returning customers.
Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. For example, you can direct readers from a blogpost to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g., Gating content for leadgeneration.
Yet, once your agency is up and running, you face the additional challenge of building a robust client base – which means you need to have an airtight system for leadgeneration. There’s a significant reason why the salesmen of the famous movie/play Glengarry Glen Ross place so much stock on obtaining high-quality leads.
” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. ” and includes a testimonial and a link to the product page.
While conversational marketing has always been primarily useful for leadgeneration and customer support, it can be used successfully for content distribution. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.
Whether it is an e-commerce site or a B2B leadgeneration site, 2 steps typically beat out 1 step. Whether it is a leadgeneration page or an e-commerce checkout page, use a 2-step. Within your blog, link to your cornerstone content within your sidebar on every page. sales for every 100 webinar registrations.
In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like leadgeneration, for one!). Websites with 400+ blogposts receive more than 2x the traffic of blogs with 301-400 posts. Remember, more blogs equal more opportunities.
Different content types include: social media webinars how-to guides blogposts infographics memes/GIFs videos (live stream videos, YouTube videos, TikTok, Instagram reels, etc.) podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers. BlogPosts. Case Studies.
Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blogposts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial.
IEEE GlobalSpec used a proprietary model to find people who interacted with its videos or webinars to develop the circulation for the newsletter, according to Zander Wharton, senior account executive of Finn Partners. When visitors submit questions to the site, the answers get published as a blogpost on its “FAQ ask an expert” page.
Webinar capabilities. The sales tools you’ll need are a CRM system, leadgeneration tools, conferencing software, sales automation tools, performance management tools, and sales and market intelligence tools. Mobile screen sharing for iPhone and iPad, making it easy to conduct meetings on the go. Group collaboration. Conclusion.
On-demand content like webinars, demos, video lessons, etc. Content marketing offers great lead-generation opportunities. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.
If you have content on your websites, such as blogposts (with CTAs ), email lists , and product pages, you have a marketing funnel (also called sales funnel or conversion funnel ). . Social media posts . Blog articles . Webinars . Guest posts on popular blogs in your industry (with a link to your website) .
Not every blogpost needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. That said, we’ll still cover a hot topic that can generate a big spike of traffic in the first few weeks mainly from social sharing. Click To Tweet. Researching. Click To Tweet.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blogpost, long-form content like white papers require more planning. This turns your white paper into lead-generating content.
OptinMonster does this by helping you build high-converting lead-generation forms. For example, when you publish a new blogpost (“this”), an update automatically posts to Twitter (“that”). Please note: All tools included in our blogposts are suggested by authors, not the CMI editorial team.
Whatis.com , a revered encyclopedia of technology terms, defines a blog as a “frequently updated web page used for personal commentary or business content. Blogs are often interactive and include sections at the bottom of individual blogposts where readers can leave comments.” Specialized eCommerce Blogs.
A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blogpost framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).
Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. Before we begin detailing these B2B methods, it’s important to keep in mind that leadgeneration isn’t a one-and-done deal. Automate email marketing. Social media.
Blogposts. Blogposts are among the most common ways to rank well in organic search and acquire featured snippets. My team has almost exclusively been focused on blog articles up until this point, as it’s relatively easy and efficient to produce at scale. Goal: Leadgeneration. Original research.
One of the ways to help you ensure your lead nurturing efforts result in sales — and to NOT spend additional marketing dollars — is to unravel conversion barriers. These prevent your leads from taking the desired action on your blogposts or landing pages. Examples include downloading an eBook or signing up for a webinar.
It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blogposts, videos, podcasts, ebooks, webinars, infographics, and more. More effective leadgeneration opportunities. Social media posts (sharing updates).
FirstPageSage ) 2) Qualified leads Another benefit is that leadsgenerated from search engine optimization have a higher closing rate than those coming from paid ads. On-page SEO This is the type of search engine optimization that relies on using content to rank a webpage or blogpost organically.
Instead of blogging simply to have some fun or blow off steam, blogging is what people and businesses do to generate revenue – both directly and indirectly. To use a business term, blogging has become a key source for leadgeneration. Identifying Your Blog’s Purpose and Audience. Host a Webinar .
Content Marketing Statistics Here’s what you need to know about content marketing strategy : Video was the primary form of content being created in 2022, followed by blogs and images. GrowthBar , 2022) 83% of marketers say it’s better to focus on quality rather than quantity of content, even if it means posting less often.
It builds trust, which supports leadgeneration and client retention. ” If your goal is leadgeneration, a KPI could be “number of free trial sign-ups.” ” If you’re looking to generate organic traffic, your KPI could be “website traffic from search engines.”
The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blogpost , sell sheets, etc. Typically, marketers are concerned about tangible metrics: sales volume, leadsgenerated, email subscribers added, etc. Its indirect nature is its biggest advantage.
But remember: pursuing effective content marketing isn’t simply about generatingleads—it’s also about fostering them. Incorporate lead-generating call-to-actions into your posts like free ebooks or webinars registration forms. Transform Your Blog Writing with the Ultimate Checklist ?
This allows you to create and manage blogposts. It allows you to do things like: See how many people are visiting your website Find the demographic info of your visitors See what blogposts and pages are receiving the most visits. Publishing a new blogpost? Pitch your list at the bottom of the blogpost.
This could include blogposts on industry trends, how-to guides, case studies , or webinars. This increases your chances of getting in front of the right people, potentially increasing leadgeneration and conversion rates. LinkedIn’s sponsored content feature deserves special mention.
Here’s a breakdown of how it all works: Provide value to your subscribers with your blog content. Include a crucial CTA (call to action) in every blogpost. By obtaining email addresses from my own blogpost, I’ve seen the value in building a loyal fanbase — and I don’t want to let them down!
Use it before you even start drafting a blogpost. Features include, but are not limited to: Sales funnels Membership funnels Auto-webinar funnels Hangout funnels Email integrations A/B testing And it gives you the most bang for your buck when compared to other marketing automation tools.
Add Snapshots, Data References and Infographics To Your BlogPosts. Publishing 2000+ word blogposts is great. But when you’re putting so much effort in creating blog content, why not make it truly epic by backing your arguments with data references and explaining your tips with snapshots.
To grow yours, consider offering freebies and lead magnets that tie into your blog content and course content. You could also consider offering other incentives like downloadable resources or exclusive access to webinars related to the subject matter covered in your course.
Are you tired of pouring your heart and soul into creating amazing content only to see minimal results in terms of generatingleads for your business? In this blogpost, we will share powerful tactics that will help you turn casual readers into valuable business leads. Look no further!
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content