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It’s a mistake to write 2,000-plus-word blogposts only because you heard long-formcontent delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-FormContent appeared first on Content Marketing Institute.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Last week I was involved in a number of conversations with readers about blogpost length and whether it was better to write longposts or short ones. My short answer to the question was to write ‘useful’ posts, and to use as many words as were necessary to do so. Originally at: Blog Tips at ProBlogger.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. First of all, you need to figure out what the biggest pain point is for your clients.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. First of all, you need to figure out what the biggest pain point is for your clients.
How long should a blogpost be? It’s a conundrum that many bloggers face, and the answer is crucial to your blog’s success. So, are you ready to optimize your blogposts and keep your readers hooked? Master the Art of Engagement It’s time to rethink the way we view blogpost length.
million blogposts get published. You want to create content that leads to real results. This is exactly what we did when structuring our content marketing guide. We’ve also shared proven blogpost templates we use to structure our articles. This begs the question—how long should your article be?
When you create infographics on topics relevant to your industry, it can exponentially increase the likelihood that another content marketer sees your graphic and links to it in their next blogpost. Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. This helps me understand my client better and equips me for when I write product-led blogposts. But you can create MoFu blogposts by doing comparison guides.
As you embark on your blogging journey, the question of “What should my first blogpost be about?” The blank blog draft can intimidate anyone, whether or not you’re a writer. So, what should you write about for that first, all-important post? What Should My First BlogPost Be About?
But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. For instance, Mark Manson’s blog reads like a conversation with his readers because he addresses readers directly. That it matters.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blogposts, job descriptions, and more. Writer is an AI-powered writing platform that helps content teams scale quality content production by generating drafts, editing for consistency with style guides, and a LOT more.
Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. For example, you distill high-performing old blogposts into Instagram carousel posts. For example, we turned this blogpost on creating content pillars into an Instagram carousel (and even a thread on X !).
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Companies publishing 16 or more blogposts per month generate 4.5 times more leads than those publishing fewer than four.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Simply put, a consistent blogging strategy presents a straightforward way to get more eyes on your website, products, and services while showing that your business is alive and well. What Is the Right Way To Make a Blog? To make a blog the right way, you first need to set up a page on your website dedicated to blogposts.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blogpost linking to the landing page, and another stakeholder may need to promote it on your social media channels.
With the correct approach and mindset, you can consistently develop interesting blogposts for your readership. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. In this post, we’ll delve into proven strategies and tips to help you generate captivating blog ideas.
Click on these titles to browse the articles, looking for: How many images does the blogpost have? What is the word count of the blogpost? Have a higher word count on your blogpost—or at least make every word matter. Keep the Content Detailed and Deep. Comment on Other Relevant BlogPosts.
In this blogpost, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. 5 Effective Content Marketing Strategies to Grow Your Business 1. Utilize Long-FormBlogPosts with Strong SEO Practices Benefits of Long-FormContent: 4.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement.
Read on to learn why you should stop typing and hand over the job to a professional blog-writing service. The Importance of Fresh, Regular Content Before we dive into buying online blogposts, let’s touch base on the importance of posting fresh content on your site.
At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blogposts. I’ll give you my biggest tip: I repurpose my YouTube videos into smaller bits of content that I can use elsewhere (for me that means Instagram, Facebook, and Pinterest).
From personal experience, and observation of other metrics from clients and colleagues, it is clear that short-form status updates are proving to get more comments and shares than LinkedIn long-form articles. Short status updates get more comments & shares than long-formcontent published on #LinkedIn.
I mainly use something like Jasper AI to help me brainstorm content ideas for my blogs and client pieces. This blogpost you are reading was an idea I got from asking ChatGPT! I now have about 30 content ideas for my blog and Youtube channel ! Can you believe that?
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
How To Write a BlogPost Outline Quickly and Easily Does your company’s website have a blog on it? In fact, research shows that maintaining a blog leads to an average of 55% more visitors to your website. Furthermore, companies that have blogs produce nearly 70% more leads per month than companies without one.
Because of how often your smartphone visitors might visit your site to browse rather than sit down and digest content, you will want your content to be easily digestible for readers who want quick snippets on the go. What Are the Benefits of Browsable Content for Mobile Optimization? Its also helpful for long-formblogposts.
Although the core content is the same, revising this post allowed us to liven up the content to align with our brand goals. Updating older, evergreen blogposts will ensure everything in our archives is high-quality and up to current standards. What Evergreen Content Isn’t. We’ve completely rewritten it.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. This blogpost will show you why that’s true.
Some companies I work with repackage the posts I write by using alternate forms of media to make them into something new, whether that be videos or visual infographics. For podcasts, you can easily turn those into narrative-style recaps with a service like Content Remix. Refresh old blogposts on your site.
It used to be that if you want to rank well, you would have to create tons of long-formcontent and build links. For example, a few weeks I wrote a blogpost about FAQ schema and how you can see the difference with your Google listing in 30 minutes. How SEO has changed. Or have a really aged domain with history.
Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? In this blogpost, we’ll: Break down how content strategy services work.
How do you create an ultimate guide if there are already tons of posts on your chosen subject? In this post, we’ll look at the steps to creating the ultimate guide on just about anything. What turns a lengthy blogpost into an ultimate guide? Including internal links to your other blogposts boosts their rankings, too.
Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. Content covers everything from blogposts to product descriptions to case studies. Basically, if it’s on your site, it’s content.
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
If you have an industry blog, posting software reviews will keep business owners in your industry aware of what’s available. Software reviews can rank high in the search engines Search Engine Optimization (SEO) is one of the most important reasons to publish software reviews on your blog.
For example, if you find that a high volume of consumers typically connect with your business through their mobile devices, focus repurposing efforts on turning your text-based assets into touch-friendly formats like quizzes or interactive apps , as well as video, audio, or image-based content because those formats still work well on small screens.
Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing. Target Audience Understanding your audience is the cornerstone of any successful content marketing strategy, especially when it comes to long-formcontent that aims to educate, engage, and convert.
This makes content marketing campaigns a must for luxury brands. Well, apart from telling your brand story, I recommend using long-formcontent to help consumers find the right product for them. Use the keywords you’ve discovered above to guide your content creation process. What should you write about exactly?
A survey by Orbit Media Studios states that the average blogpost takes almost four hours to write. That’s actually a 63% increase over 2014, when the average blogpost took just under 2.5
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
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