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It’s a mistake to write 2,000-plus-word blogposts only because you heard long-formcontent delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-FormContent appeared first on ContentMarketing Institute.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Learn more about why technical writing is crucial for marketing success below. In marketing specifically, technical writing guides audiences through the buyer’s journey, offering educational resources that simplify decision-making. Beyond just informing, technical content plays a decisive role in marketing.
AI is changing the way we workand marketing teams are right at the center of that shift. From crafting campaign messaging to drafting customer emails, marketers spend more time than any other function communicating, creating content, and collaborating across teams. Marketing teams report losing an average of 4.6
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. Here’s how you can do this: “Only 2 spots left for December content projects!”
That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. Here’s how you can do this: “Only 2 spots left for December content projects!”
million blogposts get published. You want to create content that leads to real results. For example, let’s say you’re writing an in-depth article about contentmarketing. They’re excellent H2 and H3 subtopics for your article: What is contentmarketing? Why is contentmarketing important?
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
AI is somewhat part of augmented intelligence tools’ technology, but how is it used in marketing right now? Finally, just like with sales, product, and customer service, augmented intelligence tools can take your marketing efforts to the next level. An awesome customer experience pretty much markets itself.
If you are a LinkedIn member – and there are more than 500 million – you can be a contentmarketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. Click To Tweet.
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.
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If another site is linking to your content as a point of clarification or for additional information, you’re clearly an expert in the field. With many strategies available for the savvy marketer, below are our top five white hat steps for success that can help you grow your number of inbound links and reduce Google bias.
Marketing teams are expert communicators. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketing teams report spending an average of 42 hours each week communicating.
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Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is ContentMarketing Still Worth It?
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Contentmarketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of contentmarketing is revealing. Its heading into a trough.
And the benefits of repurposing content exceed above and beyond time-saving. Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. For example, you distill high-performing old blogposts into Instagram carousel posts.
A content strategy is the backbone of any marketing plan. It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Contentmarketing involves the creation and distribution of written, visual, audio, or interactive content. White Papers.
This comprehensive article explores the landscape of generative AI solutions available for businesses in areas like marketing, sales, customer service, coding, HR, legal, and finance. It is designed to empower marketers to ideate, compose, and perfect their content at an unprecedented speed.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blogpost linking to the landing page, and another stakeholder may need to promote it on your social media channels.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Quora can be an invaluable resource not just for marketers who want to increase traffic but also for companies trying to connect to their customers and get honest feedback. Understand the platform.
I mainly use something like Jasper AI to help me brainstorm content ideas for my blogs and client pieces. This blogpost you are reading was an idea I got from asking ChatGPT! I now have about 30 content ideas for my blog and Youtube channel ! Can you believe that? No more writer’s block!
With the correct approach and mindset, you can consistently develop interesting blogposts for your readership. As a result, your contentmarketing efforts are bound to pay off, resulting in faster business growth. In this post, we’ll delve into proven strategies and tips to help you generate captivating blog ideas.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement.
In this blogpost, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. Table of Contents: ContentMarketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Use Guest Blogging to Widen Your Reach 5.
Finding the right keywords for your content is a HUGE deal. In 2023, it also enjoys over 85% of the market share for search engines.) Leverage Popular YouTube Content as Inspiration YouTube isn’t just for entertainment – it’s a goldmine for keyword ideas. That’s all you need!
Inbound contentmarketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). 3x more leads than traditional marketing (with a 67% cost savings). The secret to this marketing methodology lies in the word “inbound.” Develop a Content Calendar 5.
One of my CTS members recently asked, “What is the value of contentmarketing?” Here’s why: First, contentmarketing will be worth $600 billion in 2024. Out of all digital marketing strategies, contentmarketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?
The number of backlinks you actually need to land on the first page of Google results is enough to make most marketers give up. On the flip side, even sites with amazing content that can’t pitch themselves well don’t get backlinks. Click on these titles to browse the articles, looking for: How many images does the blogpost have?
If youre not blogging with a strategy in mind, youre missing out on a huge opportunity to connect with new customers, drive traffic, and generate leads. (If If you make a purchase using the links in this post, we may earn a commission.) How Might a Business Use a Blog? What Is the Right Way To Make a Blog? The reality?
The content you produce can look different in B2B versus B2C. For example, B2B contentmarketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Social media: Likes, shares, and comments.
Studies show contentmarketing generates three times as many leads as traditional marketing methods and costs 62% less. That means contentmarketing is consistently one of the most reliable marketing tactics. Still on the fence about your contentmarketing budget?
Can contentmarketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.
As an experienced contentmarketer with more than eight years under my belt in this space, here's what I’d recommend. Building a contentmarketing strategy First things first: Before you even think about writing your first post or reaching out to a freelance writer, you have to define and document your overall marketing strategy.
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Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of contentmarketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.
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