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It’s a mistake to write 2,000-plus-word blogposts only because you heard long-formcontent delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-FormContent appeared first on Content Marketing Institute.
Last week I was involved in a number of conversations with readers about blogpost length and whether it was better to write longposts or short ones. My short answer to the question was to write ‘useful’ posts, and to use as many words as were necessary to do so. What About Series of Posts?
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
How long should a blogpost be? It’s a conundrum that many bloggers face, and the answer is crucial to your blog’s success. So, are you ready to optimize your blogposts and keep your readers hooked? Master the Art of Engagement It’s time to rethink the way we view blogpost length.
As you embark on your blogging journey, the question of “What should my first blogpost be about?” The blank blog draft can intimidate anyone, whether or not you’re a writer. So, what should you write about for that first, all-important post? What Should My First BlogPost Be About?
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. The post 5 Unique Ways to Craft the Best Cold Email Subject Lines appeared first on Freelance Magic.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. The post 5 Unique Ways to Craft the Best Cold Email Subject Lines appeared first on Freelance Magic.
million blogposts get published. You want to create content that leads to real results. This is exactly what we did when structuring our content marketing guide. We’ve also shared proven blogpost templates we use to structure our articles. This begs the question—how long should your article be?
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. This helps me understand my client better and equips me for when I write product-led blogposts. But you can create MoFu blogposts by doing comparison guides.
When you create infographics on topics relevant to your industry, it can exponentially increase the likelihood that another content marketer sees your graphic and links to it in their next blogpost. Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start.
Sure, it’s not content they have written, but the articles they publish match the tone and style of their website. For any blog to be successful, bloggers need to regularly postcontent. The most successful entrepreneurs do this with ease when they buy blogs. If you’re itching to write something, do it!
She’s reading her draft post. But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. For instance, Mark Manson’s blog reads like a conversation with his readers because he addresses readers directly. Gosh, Helena thinks.
How To Write a BlogPost Outline Quickly and Easily Does your company’s website have a blog on it? In fact, research shows that maintaining a blog leads to an average of 55% more visitors to your website. Furthermore, companies that have blogs produce nearly 70% more leads per month than companies without one.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blogposts, job descriptions, and more. Writer is an AI-powered writing platform that helps content teams scale quality content production by generating drafts, editing for consistency with style guides, and a LOT more.
👇 5 FAQs about content repurposing answered 1: How is repurposing content different from cross-posting and reposting content? All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Do you already have a ton of content backlog? The commonality?
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Companies publishing 16 or more blogposts per month generate 4.5 The post Does Your Company Have a Personal Business Writer?
If youre not blogging with a strategy in mind, youre missing out on a huge opportunity to connect with new customers, drive traffic, and generate leads. (If If you make a purchase using the links in this post, we may earn a commission.) How Might a Business Use a Blog? Make your blog easy to find in your main site navigation.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blogpost linking to the landing page, and another stakeholder may need to promote it on your social media channels.
Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Is Long-FormContent Necessary? With written content, there are two approaches a writer can take. This type of writing is considered long-formcontent.
Click on these titles to browse the articles, looking for: How many images does the blogpost have? What is the word count of the blogpost? Have a higher word count on your blogpost—or at least make every word matter. Keep the Content Detailed and Deep. Seth Godin’s blog is a great example of this.
With the correct approach and mindset, you can consistently develop interesting blogposts for your readership. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. In this post, we’ll delve into proven strategies and tips to help you generate captivating blog ideas.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement.
In this blogpost, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. 5 Effective Content Marketing Strategies to Grow Your Business 1. Utilize Long-FormBlogPosts with Strong SEO Practices Benefits of Long-FormContent: 4.
I mainly use something like Jasper AI to help me brainstorm content ideas for my blogs and client pieces. This blogpost you are reading was an idea I got from asking ChatGPT! I now have about 30 content ideas for my blog and Youtube channel ! Can you believe that? No more writer’s block!
There is a very high chance you are reading these posts on your smartphone. Because of how often your smartphone visitors might visit your site to browse rather than sit down and digest content, you will want your content to be easily digestible for readers who want quick snippets on the go.
At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blogposts. I’ll give you my biggest tip: I repurpose my YouTube videos into smaller bits of content that I can use elsewhere (for me that means Instagram, Facebook, and Pinterest).
HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. As you’ll see below with specific examples from my LinkedIn published posts and status updates, the change is significant. Here’s an example.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
While blogging is different for everyone, I have found that the conclusions I’ve arrived at after all this time still hold true. Over the next couple of weeks I’ll be posting my answers to the most frequently asked questions here at ProBlogger. The biggest question I get asked though, is how long should a post be?
Although the core content is the same, revising this post allowed us to liven up the content to align with our brand goals. Updating older, evergreen blogposts will ensure everything in our archives is high-quality and up to current standards. What Evergreen Content Isn’t. We’ve completely rewritten it.
As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. Building a content marketing strategy First things first: Before you even think about writing your first post or reaching out to a freelance writer, you have to define and document your overall marketing strategy.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. This blogpost will show you why that’s true.
It used to be that if you want to rank well, you would have to create tons of long-formcontent and build links. For example, a few weeks I wrote a blogpost about FAQ schema and how you can see the difference with your Google listing in 30 minutes. How SEO has changed. Or have a really aged domain with history.
The issue most people run into is the sheer amount of content out there nowadays. How do you create an ultimate guide if there are already tons of posts on your chosen subject? In this post, we’ll look at the steps to creating the ultimate guide on just about anything. What turns a lengthy blogpost into an ultimate guide?
The post How Long Should Your BlogPost Be? Today’s post is by ProBlogger writing expert Ali Luke. When I started blogging in 2008, there was a (roughly) agreed-on standard for blogposts: you should post around 500 words every weekday. Lots of blogs also carry relatively short posts.
The Pros and Cons of LongPosts. I found your 7 day intensive blogging series very helpful, and it led me to write a post I might never have gotten around to otherwise. This has turned into an incredibly longpost which covers things which are not easily found elsewhere online. Longposts get shared a lot.
You always read their newest blogs and click through on their social posts or in their newsletters. You look forward to consuming the content, and you spend lots of time on the website absorbing it all. Content covers everything from blogposts to product descriptions to case studies. Any brand can do this.
Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? In this blogpost, we’ll: Break down how content strategy services work.
The post How to Write Faster, Better BlogPosts: 4 Techniques Top Bloggers Use appeared first on ProBlogger. Is it taking you ages to write blogposts? You’re not alone… Whether you’re new to blogging or you’ve been running your blog for a while, the time commitment can be really overwhelming.
Inventory your #content to determine which top-performing assets to repurpose, says @joderama. TIP: For a more detailed view of inventories and audits, read Marcia Riefer Johnston’s post How to Stop Worrying and Love Inventories and Audits. HANDPICKED RELATED CONTENT: 8 Ways to Take a Fresh Approach to Content Formats.
This makes content marketing campaigns a must for luxury brands. Well, apart from telling your brand story, I recommend using long-formcontent to help consumers find the right product for them. Use the keywords you’ve discovered above to guide your content creation process. What should you write about exactly?
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