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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
million blogposts get published. You want to create content that leads to real results. This is exactly what we did when structuring our content marketing guide. We’ve also shared proven blogpost templates we use to structure our articles. This begs the question—how long should your article be?
Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.
Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. For example, you distill high-performing old blogposts into Instagram carousel posts. For example, we turned this blogpost on creating content pillars into an Instagram carousel (and even a thread on X !).
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. Click To Tweet.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Not only will these two basic approaches help differentiate you from other companies, but it can also open up a huge new area of topics for you to explore on your blog. Promote and repackage: a multi-pronged approach While I don’t generally help to promote the pieces I write, I work with teams who do. Why work with freelancers?
How do you create an ultimate guide if there are already tons of posts on your chosen subject? In this post, we’ll look at the steps to creating the ultimate guide on just about anything. What turns a lengthy blogpost into an ultimate guide? Including internal links to your other blogposts boosts their rankings, too.
With the correct approach and mindset, you can consistently develop interesting blogposts for your readership. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. In this post, we’ll delve into proven strategies and tips to help you generate captivating blog ideas.
In this blogpost, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. Utilize Long-FormBlogPosts with Strong SEO Practices Benefits of Long-FormContent: 4. Use Guest Blogging to Widen Your Reach 5.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
Click on these titles to browse the articles, looking for: How many images does the blogpost have? What is the word count of the blogpost? Have a higher word count on your blogpost—or at least make every word matter. Keep the Content Detailed and Deep. Comment on Other Relevant BlogPosts.
Posted by bsmarketer Contentpromotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced contentpromotion tips like newsjacking and paid social to elevate their brands above the competition. Stellar, long-formcontent was priority number one.
Once I saw how impactful it had been for others, I knew that stepping into the world of video content was what I needed to do to build authority and promote my content. And once I did, I felt more confident in showing up online because I knew that with just one video I was able to pump out content without it burning me out.
Just make sure to find influencers who already operate in the luxury space and whose audience buys the products they promote. This makes content marketing campaigns a must for luxury brands. Well, apart from telling your brand story, I recommend using long-formcontent to help consumers find the right product for them.
If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. Part 1: Create a Great Channel Layout & Organize Your Youtube Content. Your thumbnail needs to accurately represent the content of your video.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. This blogpost will show you why that’s true.
At the same time, many digital PR professionals create pieces of content specifically for social media, such as brief videos and image carousels breaking down relevant topics. A common tactic is to repurpose long-formcontent, such as blogposts, into smaller chunks for social media content like infographics and carousels.
Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? In this blogpost, we’ll: Break down how content strategy services work.
If you have an industry blog, posting software reviews will keep business owners in your industry aware of what’s available. Software reviews can rank high in the search engines Search Engine Optimization (SEO) is one of the most important reasons to publish software reviews on your blog.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials.
Different content types will be relevant to your audience at specific stages of your marketing funnel. Below are the most common types and how you can include them in your content marketing strategy. BlogPosts & Articles. Blogs are a form of digital content that builds trust between brands and their audience.
Like the one that says there are five million blogposts published daily. This means not only does your content need to be great, it means it also needs to be published frequently(like several times a week at least). Personally, I find long, in-depth content works the best for generating leads and ranking well.
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
As Nicolas Straut, an SEO specialist from Fundera notes, “Reddit and Quora are both excellent channels to distribute content and increase engagement with new audiences in your niche. The only catch to both is that excessively self-promotionalcontent can be penalized.”. Do share links to content that is not your own.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Review your existing content for inspiration. Promote Your Ebook. Blog-Based Benefits.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Use supporting #content when publishing infographics to earn high-quality backlinks, says @ab80. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. Remember that graphs and charts are content too. Promote your webinar to the bitter end.
The quality of the content you create is the most important feature of your inbound marketing strategy. No matter how hard you promote this content or how you designed it to rank well in search engines, you’re going to struggle to find new clients and customers. Promote Your Content to Build Backlinks.
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. Paid Distribution Paid distribution refers to all types of paid ads and platforms that distribute or promote your content for a fee. Would they rather watch videos than read blogposts?
If your website is just a wall of text, it’s going to discourage people from spending a long time on it. I use header tags for all my websites and blogposts. Start Blogging. Blogging is great for your business. Turn a Standard Post Into a Long-Formpost. Not too bad for one infographic.
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blogposts under your belt. With affiliate marketing, you agree to promote partner brands on your blog in exchange for a percentage of sales that come from your page.
However, it’s worth understanding the different types of posts, so you can choose the one that best aligns with what you want to communicate. When should you write a LinkedIn post?
E-commerce advertising is the part of e-commerce marketing that focuses on increasing conversions by promoting specific products and driving sales. Content Marketing for E-commerce. Content marketing can refer to publishing content on your own website, guest posting on other blogs, creating videos, hosting webinars, and writing ebooks.
Content Marketing Vs Social Media Marketing: The Basics The more you know about digital marketing options, the better the results. What Is Content Marketing? What Are the Main Differences Between Social Media Marketing and Content Marketing? Trust Professional content shows off your expertise and quality.
For example, “Give me a bulleted outline for a blogpost on B2B influencer marketing.” Pro tip: While AI is very powerful, sometimes it can lose its way when asked to generate long-formcontent in one fell swoop. Set constraints: If needed, set boundaries or guidelines.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blogpost, long-formcontent like white papers require more planning.
Leverage Popular YouTube Content as Inspiration YouTube isn’t just for entertainment – it’s a goldmine for keyword ideas. Analyze popular videos related to your niche to find topics that resonate with viewers and turn them into winning long-formcontent pieces on your website. That’s all you need!
Moreover, offering solutions through informative blogposts or engaging social media posts encourages readers to share the content within their networks, further expanding your reach and driving new leads into your sales cycle. Some effective ToFu content types include: Blogposts. Infographics.
If you're used to thinking in terms of keywords, you can think of pillar content as those too-broad keywords you would never want to target with a single post because you're used to focusing on long-tail keywords that get more narrow and focused results. It all comes down to what makes a pillar post special.
Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. so you can tailor your content topics, formats, copy, visuals, and more directly to them. If not, you need my Content Process Blueprint.
The post How Long Should Your BlogPost Be? Today’s post is by ProBlogger writing expert Ali Luke. When I started blogging in 2008, there was a (roughly) agreed-on standard for blogposts: you should post around 500 words every weekday. Lots of blogs also carry relatively short posts.
For a kickass DIY resource, download our Content Marketing Playbook. What is Content Marketing? Unlike traditional marketing, content marketing isn’t primarily focused on promoting products or even promoting your brand. Building a Content Marketing Strategy. Build Links to Promote Your Content.
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