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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Last week I was involved in a number of conversations with readers about blogpost length and whether it was better to write longposts or short ones. My short answer to the question was to write ‘useful’ posts, and to use as many words as were necessary to do so.
We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
As you embark on your blogging journey, the question of “What should my first blogpost be about?” The blank blog draft can intimidate anyone, whether or not you’re a writer. So, what should you write about for that first, all-important post? What Should My First BlogPost Be About?
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. For example, you distill high-performing old blogposts into Instagram carousel posts. For example, we turned this blogpost on creating content pillars into an Instagram carousel (and even a thread on X !).
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blogposts, job descriptions, and more. Writer is an AI-powered writing platform that helps content teams scale quality content production by generating drafts, editing for consistency with style guides, and a LOT more.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publishblogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blogpublishing is critical to your success. With the correct approach and mindset, you can consistently develop interesting blogposts for your readership.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
Click on these titles to browse the articles, looking for: How many images does the blogpost have? What is the word count of the blogpost? Have a higher word count on your blogpost—or at least make every word matter. Keep the Content Detailed and Deep. Google Forms has the answer.
Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. What content should you publish?
There is a reason people publish these types of reviews, and it’s not just to earn affiliate income, although that is a benefit. Business owners don’t know what’s out there The most important reason to publish software reviews is to let business owners and professionals in your industry know that certain software applications exist.
In this blogpost, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. 5 Effective Content Marketing Strategies to Grow Your Business 1. Utilize Long-FormBlogPosts with Strong SEO Practices Benefits of Long-FormContent: 4.
Although the core content is the same, revising this post allowed us to liven up the content to align with our brand goals. Updating older, evergreen blogposts will ensure everything in our archives is high-quality and up to current standards. What Evergreen Content Isn’t. We’ve completely rewritten it.
The short answer: they buy blogs online. With such busy schedules, it makes sense for business-people to buy their content. Sure, it’s not content they have written, but the articles they publish match the tone and style of their website. For any blog to be successful, bloggers need to regularly postcontent.
A survey by Orbit Media Studios states that the average blogpost takes almost four hours to write. That’s actually a 63% increase over 2014, when the average blogpost took just under 2.5 That’s an excerpt from an article written by an AI , published in The Guardian.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. This blogpost will show you why that’s true.
Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? In this blogpost, we’ll: Break down how content strategy services work.
Profitable, sustainable content strategies begin with a blogpost. They end with a blogpost, 58 instagram posts, maybe a podcast episode or two, probably some YouTube videos, oh and TikTok, some –ok you get the point. Lots of content. With content repurposing it’s more like kill 10.
Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent. However, more recently, content marketing has stepped back from detailed, lengthy article guides. In recent years, there’s been a consistent shift away from content churning.
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
Like the one that says there are five million blogpostspublished daily. This means not only does your content need to be great, it means it also needs to be published frequently(like several times a week at least). Personally, I find long, in-depth content works the best for generating leads and ranking well.
If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. Part 1: Create a Great Channel Layout & Organize Your Youtube Content. The CTA says how often I publish new videos. Here’s how to do just that.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Inventory your content. Review the content in your archives. HANDPICKED RELATED CONTENT: 8 Ways to Take a Fresh Approach to Content Formats. When audiences get overwhelmed by content bombarding them (as we all often do), even content from their favorite creators can slip through the cracks. Repackaging.
But what exactly is thought leadership content? In this blogpost, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative content marketing on your website. Most of it is also long-form. Long-formcontent topics.
Fortunately, as it does for speed optimization, Google explains feature snippets and how to get to position zero in this blogpost. This will make it easier for you to understand the concept and learn how to adapt your content to it. Long-formcontent. Conclusion.
Update old content with new links. Number nine is updating your old content with new links. When you publish a new blogpost, publish a new piece of content, make sure you're going back and updating your old content with those new links. You're adding links to your new content.
15 Review before publishing Check for any grammatical errors, verify the relevance of your content to your professional goals, and confirm that your message aligns with your intended tone and audience.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Remember that graphs and charts are content too. SEO Click To Tweet.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Review your existing content for inspiration. Blog-Based Benefits.
Different content types will be relevant to your audience at specific stages of your marketing funnel. Below are the most common types and how you can include them in your content marketing strategy. BlogPosts & Articles. Blogs are a form of digital content that builds trust between brands and their audience.
Email Content Marketing ROI Statistics. Visual Content Marketing ROI Statistics. Pandemic-Related Content Marketing ROI Statistics. 45 Incredible Content Marketing ROI Stats. Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. more traffic.
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blogposts under your belt. Maybe you own a catering business and have already gained some ground by monetizing your blog and publishing a recipe e-book. revenue by 2024.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blogpost, long-formcontent like white papers require more planning.
Table of Contents: How to Write Content Faster & Save Time How to Write Content Faster: 5 Tips for Quicker Content Creation 1. Leverage AI Writing Tools to Write Content Faster Benefits of Using AI Writing Tools How to Use AI Writing Tools Effectively 2. Streamline Your Content Production Workflow 4.
I’ve done the homework, and using this model, you could easily reach 73% profit margins while still delivering high-quality content. If you’re interested in starting or scaling an AI writing agency or simply want to stay ahead of industry trends, this blogpost is a must-read resource packed with valuable insights and practical advice.
If your website is just a wall of text, it’s going to discourage people from spending a long time on it. I use header tags for all my websites and blogposts. Start Blogging. Blogging is great for your business. Turn a Standard Post Into a Long-Formpost. Not too bad for one infographic.
For example, “Give me a bulleted outline for a blogpost on B2B influencer marketing.” Pro tip: While AI is very powerful, sometimes it can lose its way when asked to generate long-formcontent in one fell swoop. Set constraints: If needed, set boundaries or guidelines. The key value at this stage is efficiency.
You also have content type — the “how” you write about it, or the form your writing takes. Some examples are blogposts, case studies, and white papers (we’ll discuss many more in a moment). In my opinion: content type. They contain all the information a reader will need on a subject, all in one post.
If you're used to thinking in terms of keywords, you can think of pillar content as those too-broad keywords you would never want to target with a single post because you're used to focusing on long-tail keywords that get more narrow and focused results. It all comes down to what makes a pillar post special.
The post How Long Should Your BlogPost Be? Today’s post is by ProBlogger writing expert Ali Luke. When I started blogging in 2008, there was a (roughly) agreed-on standard for blogposts: you should post around 500 words every weekday. BlogPost Length vs Frequency.
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