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For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. It’s why we jump on flash sales or rush to book when we see “ only 1 room left.” or something similar.
For most introverts, making cold calls is one of the hardest parts of sales. And that’s probably why you’re googling “how to grow my business without sales calls.” ” Well, I’ve got good news for you: You DON’T have to rely on cold calling to generate sales leads for your business.
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. It’s why we jump on flash sales or rush to book when we see “ only 1 room left.” or something similar.
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
Can content marketing help increase sales? In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. This builds trust and affinity with your audience, which can translate to sales. Why Can Content Marketing Help Increase Sales?
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blogpost linking to the landing page, and another stakeholder may need to promote it on your social media channels.
The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Social media: Likes, shares, and comments.
SEO, PPC, even some social media sites can drive online sales for your luxury brand. Despite what you might think, online sales of personal luxury goods are growing, too. McKinsey estimates 8% of all luxury sales are made online or around €20 billion. It’s also easier to measure sales increase.).
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. This blogpost will show you why that’s true.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement.
But sales isn’t the only area where augmented intelligence can help your business. Finally, just like with sales, product, and customer service, augmented intelligence tools can take your marketing efforts to the next level. According to a Forrester report , 46% of respondents say that marketing and sales teams are leading AI adoption.
At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blogposts. I’ll give you my biggest tip: I repurpose my YouTube videos into smaller bits of content that I can use elsewhere (for me that means Instagram, Facebook, and Pinterest).
Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content. You should set goals for your content each and every quarter. podcasts email newsletters and campaigns user generated content (UGC) longform pieces white papers.
Read on to learn why you should stop typing and hand over the job to a professional blog-writing service. The Importance of Fresh, Regular Content Before we dive into buying online blogposts, let’s touch base on the importance of posting fresh content on your site. Increased Conversion Rates.
How To Write a BlogPost Outline Quickly and Easily Does your company’s website have a blog on it? If not, then you’re probably missing out on bringing in new customers and increasing your sales. In fact, research shows that maintaining a blog leads to an average of 55% more visitors to your website.
Content was created and shared but nothing of substance showed up. Few leads and little or no sales. So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blogposts was 106 words.
You also have content type — the “how” you write about it, or the form your writing takes. Some examples are blogposts, case studies, and white papers (we’ll discuss many more in a moment). In my opinion: content type. They contain all the information a reader will need on a subject, all in one post.
Another holiday season is fast approaching, and that means websites are scrambling to ready killer campaigns (or have already launched them) that will generate North Pole-sized sales. Instead, social media and social sharing have become a prominent means through which content is found and consumed. Blogging for Dollars'
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
In general, copy moves people down the sales funnel. Additionally, the ultimate goal of content is sales. Content brings and holds your audience close so that when there is a need, your product or service is their choice. Ongoing, quality content sets you up for future sales. Its function is transactional.
Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? In this blogpost, we’ll: Break down how content strategy services work.
Your copy is always written to accomplish (that’s what makes it copy, not a different form of writing). Benefits make sales , and features make failures. Do extensive competitor research when writing a new article, blogpost, or copy for a webpage. Whether you’re writing a blogpost or an ad, stories sell.
This team of communication mavens is harnessing its capabilities in content creation, ideation, and editing. Interestingly, marketers tend to use Gen AI more for short-formcontent, like emails, pings, and shorter messages, than for long-formcontent, such as blogs, documents, and project plans.
It depends on how much value a content type brings to your client. . For instance, you can demand a premium for case studies because clients use them directly to close more sales. Similarly, research reports, long-formblogs, and landing pages help clients bring more revenue or visibility to their company—making them highly lucrative.
However, it’s worth understanding the different types of posts, so you can choose the one that best aligns with what you want to communicate. You should write a LinkedIn post when you want to highlight your professional achievements, announce career milestones, share industry insights, or promote job openings with your professional network.
Analytics data can lead your initial decisions on what to curate, but there’s a lot to be said for getting insights on what content your audience wants right from the horse’s mouth. HANDPICKED RELATED CONTENT: 8 Ways to Take a Fresh Approach to Content Formats. (To 11 Resources to Curate, Clip, Collect, and Collaborate Content.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Review your existing content for inspiration. Blog-Based Benefits.
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blogposts under your belt. With affiliate marketing, you agree to promote partner brands on your blog in exchange for a percentage of sales that come from your page.
If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. Types of E-commerce Marketing.
I’ve done the homework, and using this model, you could easily reach 73% profit margins while still delivering high-quality content. If you’re interested in starting or scaling an AI writing agency or simply want to stay ahead of industry trends, this blogpost is a must-read resource packed with valuable insights and practical advice.
What Are the Main Differences Between Social Media Marketing and Content Marketing? Social media and content marketing have a lot in common, but they also have important differences: Size: Blogposts and guides often range from 500-2,000 words or more. Trust Professional content shows off your expertise and quality.
For example, “Give me a bulleted outline for a blogpost on B2B influencer marketing.” Pro tip: While AI is very powerful, sometimes it can lose its way when asked to generate long-formcontent in one fell swoop. Set constraints: If needed, set boundaries or guidelines.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blogpost, long-formcontent like white papers require more planning.
This comprehensive article explores the landscape of generative AI solutions available for businesses in areas like marketing, sales, customer service, coding, HR, legal, and finance. These advancements aim to boost operational efficiency, augment customer experiences, amplify product exploration, and promote sales growth.
You might have to rub your eyes after you see some of these incredible content marketing ROI stats. Websites with 400+ blogposts receive more than 2x the traffic of blogs with 301-400 posts. This is from a Hubspot study in 2015 of over 13,000 blogs. Remember, more blogs equal more opportunities.
Obvious keywords for your niche might include “Texas realtor”, “Texas real estate”, “homes for sale in Texas”, etc. Leverage Popular YouTube Content as Inspiration YouTube isn’t just for entertainment – it’s a goldmine for keyword ideas. That’s all you need!
For example, if you’re using ChatGPT to help you write a blogpost on climate change, your prompt could be: “Can you provide me with information about the causes and effects of climate change?” For example, you can feed the model a blogpost/newsletter and ask if it understands the voice, tone, or structure.
Content marketing is about creating and sharing content that your customers and audience find useful. That faith encourages them to embark on (or continue) the customer journey through the sales funnel. Content marketing comes in all sorts of formats. Blog articles. Drive sales and boost your ROI.
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. Would they rather watch videos than read blogposts? Do they prefer short-form or long-formcontent? Does your target audience prefer to learn through visuals?
Meet Your New Swiss Army Knife: ChatGPT Imagine having a writing partner who’s there 24/7, ready to assist with everything from brainstorming marketing ideas to crafting perfect blogposts. How about a sizzling blogpost on the latest diet trends? What is ChatGPT? Need a sonnet about star-crossed lovers? You got it.
AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent. That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2:
Or a few weeks to allow time for more content creation. This post shares 10 steps to make a website ready to attract traffic, leads, and sales. Then, answer them through long-formcontent like blogposts or a simple frequently asked questions (FAQ) section. Let’s begin.
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