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Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. For example, you distill high-performing old blogposts into Instagram carousel posts. For example, we turned this blogpost on creating content pillars into an Instagram carousel (and even a thread on X !).
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Ready to take your content to the next level? Not all your content should be freely available.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blogpost linking to the landing page, and another stakeholder may need to promote it on your social media channels.
At the same time, many digital PR professionals create pieces of content specifically for social media, such as brief videos and image carousels breaking down relevant topics. A common tactic is to repurpose long-formcontent, such as blogposts, into smaller chunks for social media content like infographics and carousels.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Remember that graphs and charts are content too.
Instead of writing short posts, you should be doing extensive research and producing in-depth content. According to research by Curata , long-formcontent generates eight times more page views, nine times more leads, and three times more social media shares than short-formcontent.
It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. It includes everything from ebooks to videos to webinars. BlogPosts & Articles.
It also offers: networking opportunities webinars discounted books, tools, and events community downloads. Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent. This simply means repackaging it into a different format.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
For example, if you’re particularly skilled at storytelling and have a passion for technology, you might focus on writing engaging blogposts or white papers for tech companies. If you’re focusing on B2B writing, consider attending industry webinars or earning certifications in areas like inbound marketing or copywriting.
You might have to rub your eyes after you see some of these incredible content marketing ROI stats. Websites with 400+ blogposts receive more than 2x the traffic of blogs with 301-400 posts. This is from a Hubspot study in 2015 of over 13,000 blogs. Remember, more blogs equal more opportunities.
Like the one that says there are five million blogposts published daily. This means not only does your content need to be great, it means it also needs to be published frequently(like several times a week at least). Personally, I find long, in-depth content works the best for generating leads and ranking well.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blogpost, long-formcontent like white papers require more planning.
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blogposts under your belt. Even 10 blogposts can become a 10,000-word guide your readers can use to address a pain point, solve a problem or gain insight into a complex area.
Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Social media posts (sharing updates). Webinars/live streams (hosting events). My favorite tool for long-formcontent creation with AI is Content at Scale.
Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. That compelling blogpost you wrote now doubles as an attention-grabbing video. If so, give it a quick edit to reframe the content.
You also have content type — the “how” you write about it, or the form your writing takes. Some examples are blogposts, case studies, and white papers (we’ll discuss many more in a moment). In my opinion: content type. They contain all the information a reader will need on a subject, all in one post.
Depending on your industry, the topic, customer personas, and the type of digital channels your audience frequents, certain types of content may be more effective than others. For example: BlogPosts. Systematizing Your Content Process Creating consistently high-quality content requires a systematic approach.
In this blogpost, we’ll guide you through identifying and hiring top-notch AIO (artificial intelligence optimization) writers for your business needs. It can even save you up to 7+ hours of content creation time per post. But where do you find writers who can “drive” these tools with aplomb?
Blogs and website articles. Webinars or virtual conferences. Determining your most valuable distribution venues is a core step in the content distribution process. Repackage it: This involves deconstructing your long-formcontent – like blogposts, white papers, and e-books – into smaller, modular assets.
Moreover, offering solutions through informative blogposts or engaging social media posts encourages readers to share the content within their networks, further expanding your reach and driving new leads into your sales cycle. Some effective ToFu content types include: Blogposts. Infographics.
Content repurposing is the art of creatively recycling your existing content into different formats or for various platforms. It’s taking a single piece of content like a blogpost and transforming it from one static asset into many others, like an infographic, podcast, video, or social media post.
It may just include the content pieces, or it may include the sub-steps involved in creating, publishing, and repurposing material. Don’t forget about the less-frequent but highly important pieces of content, too. Your quarterly whitepaper or webinar should be included on your calendar.
It was Britney Muller’s webinar on Feature Snippet Essentials and the release of the featured snippets cheat sheet that inspired me to capture what we've learned. We’ve found this to be highly successful (see pictures later on in the post). The first blogpost that we tried this out on was our “ What is an HRIS ” article.
Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. For example, you distill high-performing old blogposts into Instagram carousel posts. For example, we turned this blogpost on creating content pillars into an Instagram carousel (and even a thread on X !).
Content marketing is the strategic approach to creating, publishing, and promoting content for the purposes of driving traffic, building brand awareness, and increasing e-commerce sales. Content marketing can be highly effective, but many e-commerce businesses struggle to create high-quality content.
Content marketing comes in all sorts of formats. Blog articles. Gated content (eBooks, whitepapers, email courses, and webinars). It’s any type of content created specifically to provide value to your audience. It can increase the visibility of your homepage, the blog pages themselves, and your product pages.
The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-formcontent was priority number one. So Zach wasn’t just looking for technically-correct content.
Profitable, sustainable content strategies begin with a blogpost. They end with a blogpost, 58 instagram posts, maybe a podcast episode or two, probably some YouTube videos, oh and TikTok, some –ok you get the point. Lots of content. With content repurposing it’s more like kill 10.
Image from Google Search This new search experience provides a glimpse at the future of AI content consumption, especially for long-formcontent. For example, Hushly offers an AI content chat that allows users to interact with content without reading the entire post. Image from Hushly 3.
It’s the catchy headline that draws you into a blogpost, the compelling narrative that sells you a product, or the inspiring call to action (CTA) at the end of a charity appeal. Stay current with industry news, attend workshops, participate in webinars and online courses. Copywriting is everywhere.
You can find high quality and responsive WordPress themes on ThemeForest (recommended by Darren) or, if you like to do things yourself, follow this mammoth step by step guide for setting up a WordPress blog. Solve Problems With High Quality Long-FormContent. Publishing 2000+ word blogposts is great.
In this context, the content featured on your website, blogposts, and landing pages becomes an integral part of your overall marketing strategy. The Importance of Content Optimization Creating engaging content alone isn’t enough; ensuring its visibility to potential customers through search engines is equally important.
Remember, over half of B2B decision makers spend more than an hour each week reading thought leadership content with nearly half saying this type of material led them to discover brands resulting in purchases. A staggering 70% of professionals report that most thought leadership content they encounter doesn’t pack enough valuable insights.
With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-formcontent, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.
Keeping these criteria in mind, build a list of 10-20 blogs you’d potentially like to partner with. Here’s an example guest post on ProBlogger. Once you’ve selected a these potentials, decide what type of content you’d like to use: Webinar. Guest post. First, litter your posts with fun, memorable stories.
Topical relevance is another important concept for SEO, but it refers to how relevant your content is for a given search query. For example, a blogpost entitled Top Digital Marketing Strategies for 2024 would be topically relevant for the keyword ‘ digital marketing strategies.’
Now that you’ve created high-quality content in record time, it’s time to turbocharge your content. Step 5: Repurpose your content. You can repurpose your content in multiple ways. For example, one of my blogposts about inspirational quotes got a lot of attention. Ecourses and membership content.
15 Questions to Ask to Help Identify Your Blogging Niche or Focus. 033: 2 Questions to Ask to Help You Find Readers for Your Blog. 011: Create 10 BlogPost Ideas for your Blog [Day 11 of 31 Days to Build a Better Blog]. 084: How to Come Up With Fresh Ideas to Write About On Your Blog. Set idea traps.
In addition, it’s a longform medium, so since bloggers understand the value of long-formcontent – most should understand that value – this is just another long-formcontent medium, where you can actually spend quite a bit of time. Mike: Would anybody ever do that with blogposts?
In addition, it’s a longform medium, so since bloggers understand the value of long-formcontent – most should understand that value – this is just another long-formcontent medium, where you can actually spend quite a bit of time. Mike: Would anybody ever do that with blogposts?
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