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Writing a whitepaper is the heavyweight bout of content creation. And just like boxing, crafting a whitepaper requires strategy, finesse, and a game plan. Execute it well and your whitepaper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. So, if you want to market yourself as a SaaS content writer, once you pick an industry or SaaS company to pitch to, state the writing niche or service you provide.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Companies publishing 16 or more blogposts per month generate 4.5 times more leads than those publishing fewer than four.
When you create infographics on topics relevant to your industry, it can exponentially increase the likelihood that another content marketer sees your graphic and links to it in their next blogpost. Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start.
You also have content type — the “how” you write about it, or the form your writing takes. Some examples are blogposts, case studies, and whitepapers (we’ll discuss many more in a moment). In my opinion: content type. They contain all the information a reader will need on a subject, all in one post.
HANDPICKED RELATED CONTENT: 7 Principles to Creating Great Infographics. Whitepapers. That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. Don’t go overboard on branding.
Different content types will be relevant to your audience at specific stages of your marketing funnel. Below are the most common types and how you can include them in your content marketing strategy. BlogPosts & Articles. Blogs are a form of digital content that builds trust between brands and their audience.
For example, if you find that a high volume of consumers typically connect with your business through their mobile devices, focus repurposing efforts on turning your text-based assets into touch-friendly formats like quizzes or interactive apps , as well as video, audio, or image-based content because those formats still work well on small screens.
Moreover, offering solutions through informative blogposts or engaging social media posts encourages readers to share the content within their networks, further expanding your reach and driving new leads into your sales cycle. Some effective ToFu content types include: Blogposts. Infographics.
For example, “Give me a bulleted outline for a blogpost on B2B influencer marketing.” For instance, if the AI’s first attempt at a whitepaper outline lacks depth, ask for “A more detailed whitepaper outline addressing advanced cybersecurity challenges for B2B enterprises, with emphasis on solutions in the mobile workforce era.”
Whitepaper writing, for example, can earn you $4,000 to $7,000 per paper. For example, if you’re particularly skilled at storytelling and have a passion for technology, you might focus on writing engaging blogposts or whitepapers for tech companies. than others. compared to Europe or Asia.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Content brings and holds your audience close so that when there is a need, your product or service is their choice. Ongoing, quality content sets you up for future sales. Its function is to build trust.
What Are the Main Differences Between Social Media Marketing and Content Marketing? Social media and content marketing have a lot in common, but they also have important differences: Size: Blogposts and guides often range from 500-2,000 words or more. Trust Professional content shows off your expertise and quality.
Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. That compelling blogpost you wrote now doubles as an attention-grabbing video. If so, give it a quick edit to reframe the content.
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blogposts under your belt. Even 10 blogposts can become a 10,000-word guide your readers can use to address a pain point, solve a problem or gain insight into a complex area.
Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Social media posts (sharing updates). Whitepapers/ebooks (providing research insights). Video creation (creating tutorials and how-to’s).
You can use it for various content tasks such as: Summarizing articles. Creating long-formblogposts and webpages. Benefits of Using AI Writing Tools Using an AI writing tool has lots of advantages over manual content creation methods: It’s faster. Generating product descriptions.
Repackage it: This involves deconstructing your long-formcontent – like blogposts, whitepapers, and e-books – into smaller, modular assets. Those assets can be combined with other relevant information on the topic to form a new piece that might be more attractive to different audiences.
It’s the catchy headline that draws you into a blogpost, the compelling narrative that sells you a product, or the inspiring call to action (CTA) at the end of a charity appeal. B2B Copywriting Ever come across a detailed case study or a persuasive whitepaper that nearly had you reaching for your company credit card?
So what types of B2B content should you create? Because they’re making a serious business decision instead of a personal purchase, businesses often look for long-formcontent that can really help them learn about the service or product. Whitepapers. Case studies. How Do You Write B2B Copywriting That Works?
Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average).
The last reason you need a content strategy is that you will have the materials needed to showcase your brand or service. Creating a strategy will lead to the production of amazing content, which will give you something to share to potential leads. It’s all a part of a good cross platform content strategy. And repeat.
Profitable, sustainable content strategies begin with a blogpost. They end with a blogpost, 58 instagram posts, maybe a podcast episode or two, probably some YouTube videos, oh and TikTok, some –ok you get the point. Lots of content. YouTube videos explaining concepts outlined in whitepapers?
For ecommerce companies selling business-to-consumer (B2C) products, lists can be a great addition to your ecommerce content strategy. WhitePapers / eBooks / Definitive Guides These three types of content all share a similar goal: demonstrating you as an authority on the subject.
Remember, over half of B2B decision makers spend more than an hour each week reading thought leadership content with nearly half saying this type of material led them to discover brands resulting in purchases. A staggering 70% of professionals report that most thought leadership content they encounter doesn’t pack enough valuable insights.
Another important element for creating a quarterly content plan that will 10x your output is knowing what type of content to create. Different content types include: social media webinars how-to guides blogposts infographics memes/GIFs videos (live stream videos, YouTube videos, TikTok, Instagram reels, etc.)
For example, if you’re using ChatGPT to help you write a blogpost on climate change, your prompt could be: “Can you provide me with information about the causes and effects of climate change?” For example, you can feed the model a blogpost/newsletter and ask if it understands the voice, tone, or structure.
Blogposts and other website content. Some website content can’t be evergreen. But much of your blogposts and other website content can offer sufficient depth on topics searchers are always interested in. Product announcements and events, for example, come and go.
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