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Define Your Project Goals Defining your project goals is the first step in working with a content writer. A well-defined goal helps the content writer understand the purpose and direction of the project. Be specific about the type of content you need, whether its a blogpost, product description, or socialmediacopy.
Generative AI will empower, not replace, my team As a content agency, our goal is to keep our authors at the helm of projects to ensure our content sounds human and resonates with an intended audience. This will be especially useful for our project manager, who handles assignments. We’ll craft a first draft.
Keep Things Short and Sweet As a rule of thumb, socialmediacopy tends to be on the shorter side. If you want your socialmediacopy to be read, you need to be as concise as possible. Optimize Your SocialMediaCopy For Search In the past, everyone’s go-to search engine used to be Google.
The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blogpost , sell sheets, etc. On one project you might be writing a white paper on small business trends for Salesforce. Socialmediacopy must be short, friendly, and conversational.
In 2021, Campaign Monitor launched an infographic and blogpost covering milestones like the number of emails they sent, products launched, support tickets resolved, and the number of countries they’d expanded to. The following example workflow includes standard copy, design, and editing steps.
Say, for example, you write socialmediacopy for one client, press releases for another, and blogposts for a third. Switching from pithy socialcopy to the more formal prose of a press release might stilt your workflow, and you have to keep a track of what you’re doing for who.
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