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While blogposts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blogpost, these tried and tested strategies effectively generate more traffic for brands.
It’ll also help you choose which socialmedia platforms to focus on, as different demographics tend to prefer different platforms. Pro tip: Use socialmedia listening tools to identify trending topics and frequently asked questions in your niche. While webinars and ebooks can nurture leads further down the funnel.
I dont touch my manuscripts every day, but I stay in touch with the practice of writing sentences and micro-essays on socialmedia. I write most blogposts shortly before theyre due, but I know the rhythm of a post and what makes a click-y headline. I keep a long list of blogpost ideas.
What’s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”. What’s the typical word count? What are the most popular content formats?
Webinars are an important yet underrated content marketing tactic. But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them). But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them). Interview webinars.
20 benefits of publishing a blogpost every day. Blogging has become an integral part of online communication and content creation. Main points covered in this blogpost: Daily blogposts signal to search engines that your website is active and regularly updated.
It’s a natural response that turns ordinary activities (like reading a blogpost or checking the stats on our fitness tracker) into highly engaging experiences we can’t get enough of — just what content marketers need to boost engagement and drive deeper connections with their audience.
You've written a blogpost, you've done the work in formatting it, and you've triple-checked it for errors. A single blogpost might not have much impact, but you want to see how it performs nonetheless. Third, you need to promote your blogpost. Some might be entirely ineffective for your blog.
Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads socialmedia email landing pages. Davidson shared how he reached 140,753 page views within twelve months, since re-launching his blog. – Lewis Howes.
First, you need to draw traffic to your website or socialmedia platform. There are many ways you can do this, from paying for Google Ads or promoting your hashtags on socialmedia. Host a Training Webinar. A training webinar is your opportunity to showcase your knowledge and experience.
You have spent a good amount of resources to produce quality blogposts, email newsletters, and case studies to target potential leads; but the results are disappointing. In consideration and decision phases, it would be webinars, eBooks, or case studies that would answer questions and then compare options.
If you’re trying to figure out what to do with your socialmedia or how to improve a featured image on your blogpost, Google Trends can help you figure out what your audience wants to see. Get Ideas for BlogPosts. Get Ideas for SocialMedia Campaigns. Find Trending Topic Ideas for Webinars.
Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on socialmedia, etc. For example, you can write one blogpost and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on socialmedia.
The truth: Constant selling will chase away your audience Ever follow someone on socialmedia, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk? Socialmedia sites are more likely to show your content to followers if you post regularly.
For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. if your niche is socialmedia, focus on a single platform that’s hot). I didn’t realize until we finished compiling the survey data that webinars are outliers in link building.
Tasked with writing a blogpost and looking for a place to start? A lot of blogposts on the topic (pretty meta, I know) claim to be ultimate guides. I’ve been publishing blogposts for 15 years. ^^^ That’s all it takes. Download Your “Blog Templates Bundle" Now! You’ve found a good source.
Digital PR is the online equivalent of this and entails networking with bloggers, socialmedia influencers, and online publications (like The New York Timess website instead of the print newspaper). The same is true for influencers on socialmedia. Heres how to amplify PR campaigns online: Socialmedia.
Choose a template for almost any use case—like ads, socialmedia, and email. Create content in different formats like headlines, socialmediaposts, and website copy. Like content briefs, follow-up emails, and promotional copy for webinars. Or build your own to simplify content creation campaigns.
Dropbox grew through socialmedia. Check out this new blogpost, [subject of the blogpost] [URL]. An example would be… “Check out this new blogpost on doubling your SEO traffic [URL]”. here are my no show emails ) Encore – not everyone will watch your whole webinar. Email templates.
Are they more likely to spend time on socialmedia platforms like Facebook or LinkedIn? Do they prefer to read blogs or watch videos? When it comes to owned channels, blogposts, socialmediaposts, and email newsletters represent the largest volume of content activities.
Technical BlogPosts or Knowledge Base Articles Technical blogposts and help center articles are great examples of technical writing that aligns with marketing. Responsibilities of a Technical Writer Technical writers serve as translators of complexity.
Content marketing strategies often include blogposts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc. For instance, Toggl, a time tracking software company frequently uploads informative blogposts and research data about productivity, work-life, and career. SocialMedia Strategies.
For example, blogposts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blogposts, eBooks, webinars, email nurtures, chatbots on the company’s website , and socialmedia campaigns all play a role in demand generation.
Someone else may publish a related blogpost linking to the landing page, and another stakeholder may need to promote it on your socialmedia channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blogpost.
Content upgrades could be the difference between your blogpost converting at 6% and converting at 60%. Upgrading content involves: Writing a blogpost Creating a piece of content that goes more in-depth on the post’s topic Offering readers of your blogpost the option to receive the upgraded content in exchange for their email.
After all, LinkedIn has become a brilliant socialmedia marketing tool where 774+ million professionals network with each other online. They feature in banners and side-tabs and are effective in helping you stand out from the “noise” of socialmedia. When set up properly, Text Ads can deliver great results.
This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch). After attending the webinar, they purchase the product from the follow-up email.
With more than 600 million active blogs on the market, the competition online has never been fiercer. We’ve put together this blogpost to help you find SMEs for your business that can help improve your content strategy now and into the future. Including an SME in one of your blogposts also increases their exposure.
As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on socialmedia. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase.
All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another socialmedia platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other socialmedia channels.
You write more blogposts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blogpost. If time and technical know-how are limited, write a post and link to each of your partners’ content pieces. Live webinar series. What we did.
Whether it’s blogposts, articles, product descriptions, or socialmedia content, curate a portfolio that demonstrates your capabilities to potential clients. Imagine you’re working for a real client and creating a blogpost, homepage copy, or a sales page.
Individual pieces of content—whether blogposts, videos, webinars, infographics, and so on—can be presented as a narrative, but the larger customer journey can also be viewed as such. This can be done through blogposts, socialmedia, podcasts, brand awareness emails, and more.
Socialmedia analytics. Sixty-one percent of B2B content marketers increased their use of socialmedia over the last year, CMI research found. It only makes sense that marketers want to know what’s working on social channels. HANDPICKED RELATED CONTENT: 50 of the Best SocialMedia Tools Selected by Top Marketers.
By utilizing email, you avoid the ever-changing algorithms of various socialmedia platforms. Another way to put your speaking skills to the test is through value-packed webinars. Not only are they a great way to reach your audience, but webinars also offer the opportunity to engage with these folks in real-time.
Socialmedia, mobile apps, in-app ads, artificial intelligence, augmented reality, and more have promised to help us put experience at the forefront. An Intro to Digital Experience for Marketing Webinar. The webinar also speaks to the customer journey and how to remain consistent throughout.
Your blogpost goes live, you share it to the world and wait for everyone to read it. Do you leave the post to sit in the queue and just keep sharing it? We are going to review the ways you can keep your blogs alive with 21 ways to repurpose content successfully. We know how important each blogpost is to your business.
Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. Understand how to amplify blog content by reverse engineering socialmedia videos that your audience will love. The Buffer blog, for example, gets about 1.3 Prefer video? But the traffic didn’t drop over time.
The good news is that socialmedia can help light a fire under your list building strategy and maximise the results of your e-mail marketing campaign. Consider using content in the form of videos, webinars, downloadable PDF documents, and podcasts. This is the content you can use to distribute via your socialmedia channels.
Think about it on a smaller level, such as when you’re reading a how-to blogpost. Most of of these posts are geared toward average readers. Case studies, like blogposts, should be scannable and easy to read. Infographics, webinars , and even podcasts can also be used to highlight case studies.
It includes everything from ebooks to videos to webinars. BlogPosts & Articles. Blogs are a form of digital content that builds trust between brands and their audience. Infographics can be published on socialmedia platforms or included within other content types to support the text. SocialMedia.
On a recent webinar over at ProBlogger.com I was asked by John: “Where do you get your ideas for blogposts?” ” It’s a question we get a lot so I thought it might be a good one to write up here on the blog. Comments on blogposts. Webinar Q&As. SocialMedia.
In this blogpost, we’ll share everything you need to know about being a freelance writer and the types of freelance writing. This could be the words on a website, in an email, for a blogpost, or even on a print brochure. Freelance blog writers. Most people refer to blogpost writers as content writers.
You might know Buffer as a trusty tool for socialmedia scheduling, but what you might not know is that people are creating thousands of content ideas and saving them to Buffer every day. They’re harnessing Buffer to build their own universe of content.
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