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While blogposts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blogpost, these tried and tested strategies effectively generate more traffic for brands.
Webinars are an important yet underrated content marketing tactic. But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them). But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them). Interview webinars.
For example, blogposts and infographics can attract top-of-funnel audiences. While webinars and ebooks can nurture leads further down the funnel. Content formats include: Blogposts : Great for in-depth information and SEO. Webinars: Valuable for interactive learning and lead nurturing.
20 benefits of publishing a blogpost every day. Blogging has become an integral part of online communication and content creation. Main points covered in this blogpost: Daily blogposts signal to search engines that your website is active and regularly updated.
I write most blogposts shortly before theyre due, but I know the rhythm of a post and what makes a click-y headline. I keep a long list of blogpost ideas. Very often, Im neck-deep in someone elses manuscript, teaching a webinar, or leading a retreat. I love and value doing those things.
Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”. The typical length of a blogpost is 1427 words ( Orbit Media ) 61% of bloggers typically publish content between 500 and 1500 words long.
As I write this, I haven’t written a blogpost for two months. I wrote the first draft of this blogpost in sessions of 9 to 12 minutes. This blogpost matters to me. PS I’m planning an exclusive webinar for participants in my new course Stories in Miniature on Thursday 25 May 2023.
You've written a blogpost, you've done the work in formatting it, and you've triple-checked it for errors. A single blogpost might not have much impact, but you want to see how it performs nonetheless. Third, you need to promote your blogpost. Some might be entirely ineffective for your blog.
Feed AI a long-form piece of your content (like a blogpost or script), and itll generate questions that push you to think deeper about your expertise. . “better ways I can use the hero section” or “imagery elements, as the copy performs well” or “messaging & copy suggestions”].
Hack #2: Link to your webinars directly in your content. One of the best lead generation tips you should take away from this post is how a webinar can work brilliantly in your favor. A webinar is a relatively low-cost way to get your useful message in front of a targeted audience who actually asked for it when they registered.
You have spent a good amount of resources to produce quality blogposts, email newsletters, and case studies to target potential leads; but the results are disappointing. In consideration and decision phases, it would be webinars, eBooks, or case studies that would answer questions and then compare options.
It’s a natural response that turns ordinary activities (like reading a blogpost or checking the stats on our fitness tracker) into highly engaging experiences we can’t get enough of — just what content marketers need to boost engagement and drive deeper connections with their audience.
In a blogpost about one-on-one conversations, there’s a thought-provoking CTA that encourages readers to take the desired action i.e., click through to download a guide: Now we’re a little clearer on what makes a good CTA, ask yourself this question: When was the last time you tested the effectiveness of your CTAs?
Tasked with writing a blogpost and looking for a place to start? A lot of blogposts on the topic (pretty meta, I know) claim to be ultimate guides. I’ve been publishing blogposts for 15 years. ^^^ That’s all it takes. Download Your “Blog Templates Bundle" Now! You’ve found a good source.
Check out this new blogpost, [subject of the blogpost] [URL]. An example would be… “Check out this new blogpost on doubling your SEO traffic [URL]”. When I send out text message alerts for new posts, it usually increases the traffic to that blogpost by another 4%. Email templates.
In a recent webinar, Grammarly’s Lead Product Marketing Manager, Rachel Palad, and Group Product Manager, Ilinca Parlog, dove into the gen AI developments now available with Grammarly and gave a sneak peek at the 2024 product roadmap. In the webinar, Rachel and Ilinca explored how Grammarly optimizes workflows. The result?
Content upgrades could be the difference between your blogpost converting at 6% and converting at 60%. Upgrading content involves: Writing a blogpost Creating a piece of content that goes more in-depth on the post’s topic Offering readers of your blogpost the option to receive the upgraded content in exchange for their email.
If you’re trying to figure out what to do with your social media or how to improve a featured image on your blogpost, Google Trends can help you figure out what your audience wants to see. Get Ideas for BlogPosts. Find Trending Topic Ideas for Webinars. That’s another popular search.
Creating a consistent taxonomy across CMI product offerings, such as the blog, webinars, CMWorld sessions, and Chief Content Officer subscriptions, allowed us to tie consumer data to the subscriber record. These include the following data points: Email/blogpost clicks – Date/topic/category of blogpost read by subscriber.
This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch). After attending the webinar, they purchase the product from the follow-up email.
In more everyday terms, it’s a platform that allows you to build your website (and its content, such as pages and blogposts) with a backend interface that doesn’t require writing the code from scratch. An Intro to Digital Experience for Marketing Webinar.
For example, you can write one blogpost and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Maybe you have a blogpost written to bring in subscribers to your company’s newsletter.
For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blogpost writing and production time down from seven hours to two. A blogpost of 1,000 words or less? For example, ads promoting an eBook or landing page copy for a webinar.
Individual pieces of content—whether blogposts, videos, webinars, infographics, and so on—can be presented as a narrative, but the larger customer journey can also be viewed as such. This can be done through blogposts, social media, podcasts, brand awareness emails, and more.
You write more blogposts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blogpost. If time and technical know-how are limited, write a post and link to each of your partners’ content pieces. Live webinar series. What we did.
One high-quality, in-depth, thought leadership piece is better than five 500-word blogposts that only touch on the surface of your subject matter. Tip: Supercharge your blogging efforts by enlisting the help of your team members. If you can write it in a blogpost, you can include it in a video. Print magazines.
For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. I didn’t realize until we finished compiling the survey data that webinars are outliers in link building. Most businesses use webinars to develop mid-funnel relationships with consumers.
With tools and features such as audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even a webinar software, you’ll be able to collect beaucoup leads, put them in the right workflows, and turn them into returning customers. One standout tool that GetResponse offers is called Autofunnel.
For example, blogposts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blogposts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.
For example, if I wanted to write a guest blog for WordStream, I can see their posts get lots of relevant comments. This tells me the readers are engaged, and a blogpost here might result in readers clicking through to my startup’s website and purchasing from me. Host a Free Webinar.
The truth: Constant selling will chase away your audience Ever follow someone on social media, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk? If you hear “marketing” and imagine a pushy used car salesman, it’s no wonder you want to avoid it. And you should!
Think webinars. Webinars play a very important part in content marketing and lead generation process. From a 60-minute webinar, you can make around 10 shorter videos to distribute around your networks. HANDPICKED RELATED CONTENT: The No-Fail Formula for Creating Killer Webinar Content. But the benefits don’t stop there.
Like content briefs, follow-up emails, and promotional copy for webinars. You can even use the tool to write a blogpost based on the themes discussed in a sales call. Copy.ai: Best for Creating Marketing and Sales Content G2 Review 4.7 stars out of 5 ( 170+ reviews ) Capterra Review 4.5 Here’s what makes Copy.ai
Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. For example, you can direct readers from a blogpost to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g., Ready to take your content to the next level?
The post 52 Types of BlogPosts that Are Proven to Work appeared first on ProBlogger. This guest post is by Karol K of Online Business Design blog. Blogging is not only about putting together 400-2,000 words of text and publishing them on your WordPress site. Article style posts (aka standard blogposts) 1.
When it comes to owned channels, blogposts, social media posts, and email newsletters represent the largest volume of content activities. Thought leadership webinars : Hosting webinars allows you to engage with your audience in real time and showcase your expertise. Which channels have the highest ROI?
Think about it on a smaller level, such as when you’re reading a how-to blogpost. Most of of these posts are geared toward average readers. Case studies, like blogposts, should be scannable and easy to read. Infographics, webinars , and even podcasts can also be used to highlight case studies.
With more than 600 million active blogs on the market, the competition online has never been fiercer. We’ve put together this blogpost to help you find SMEs for your business that can help improve your content strategy now and into the future. Including an SME in one of your blogposts also increases their exposure.
Your blogpost goes live, you share it to the world and wait for everyone to read it. Do you leave the post to sit in the queue and just keep sharing it? We are going to review the ways you can keep your blogs alive with 21 ways to repurpose content successfully. We know how important each blogpost is to your business.
This means I may watch a webinar or catch up on digital marketing news. I didn’t realize, but when I had weeks of no client work or weeks of not writing a blogpost, it was extremely difficult to write 1,000 words. Wednesday and Thursday are content writing days, and Fridays are educational days.
Another way to put your speaking skills to the test is through value-packed webinars. Not only are they a great way to reach your audience, but webinars also offer the opportunity to engage with these folks in real-time. Once the live webinar is over, it can still be offered as a resource for your audience.
Whether it’s blogposts, articles, product descriptions, or social media content, curate a portfolio that demonstrates your capabilities to potential clients. Imagine you’re working for a real client and creating a blogpost, homepage copy, or a sales page.
A common tactic is to repurpose long-form content, such as blogposts, into smaller chunks for social media content like infographics and carousels. Webinars and live virtual events. Ideas for webinars include product demos, workshops, and interactive tutorials.
In order to tackle this problem while providing tangible tips to bring DEIB to life across the workplace, we brought together four HR leaders in a recent webinar: “ How to Operationalize DEIB in 2024. How to Operationalize DEIB in 2024 Watch the full webinar to get all of the expert insights.
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