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Enter the healthcare whitepaper, a powerful but underutilized tool in medical marketing. Whitepapers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective whitepaper requires more than expanding a blogpost or repackaging existing content.
Businesses deciding when to publish a whitepaper must thoroughly understand their audience. The first step in identifying how often you should publish a whitepaper is researching your industry. If you have a lot of changes in your industry or your business, you likely need to publish a whitepaper frequently.
Writing a whitepaper is the heavyweight bout of content creation. And just like boxing, crafting a whitepaper requires strategy, finesse, and a game plan. Execute it well and your whitepaper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
Are you looking for whitepaper examples to add to your content marketing strategy? And a whitepaper is a powerful way to do it. And a whitepaper is a powerful way to do it. But creating a whitepaper from scratch can be a daunting task, especially if you’ve never done one before. No worries.
One of the biggest moves a freelance writer can make to earn more is to move into better-paying types of work, like whitepaper writing jobs. When you go from, say, writing $20 blogposts to writing whitepapers that can pay $1,500-$10,000, it’s a big leap. What is a WhitePaper?
Brands and businesses are always on the lookout for talented writers who can create blogposts, long-form articles, whitepapers, ebooks, and other valuable content to attract and engage their target audience. I charge a minimum of £600 for a short blogpost. Those prices increase to £1,000+ for 2,000 words.
I started out charging pennies for blogposts and working 14-hour days to make ends meet. There’s a huge demand for blogposts, newsletters, website copy, whitepapers—you name it. Write a blogpost about a trending topic, draft a mock product description, or create a how-to guide.
As a SaaS freelance writer, you might write: blogposts website copy whitepapers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. But you can create MoFu blogposts by doing comparison guides.
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, whitepapers, or gated resources that introduce your brand to a broader audience. Technical writers adapt their style, whether a formal whitepaper or a casual blog, to fit the content.
Biggest Mistakes Writers Make When starting an assignment, whether it’s a research-intensive whitepaper or blogpost, you’ll want to be careful about making these critical errors: Zero authoritative sources : Avoid adding the first source you come across rather than spending time searching.
Whether it’s delivered in blogposts, whitepapers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales. AI enhances these benefits by offering businesses new ways to optimize content creation, distribution, and performance analysis.
You’ll want to start by outlining the cornerstone events or seasonal themes that you can anticipate ahead of time, which you can plan bigger-lift content around (things like whitepapers with industry research or larger newsletter campaigns).
Whitepapers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of whitepapers to write one well. Let’s look at 25 examples of whitepapers with takeaways to help you create your own.
Here are some examples of where it’s commonly used in content marketing: WhitePapers. Similar to a blogpost but often used for more informational purposes, whitepapers are the right place to show off your professional, formal writing skills. Case Studies.
Remove Outdated Articles When you check your portfolio page, go ahead and remove outdated articles or blogposts. I have a very hard time removing blogposts that clients paid me for. That’s why I decided to remove this entry from my portfolio and replace it with a newer client blogpost.
This guest post is by Mitt Ray of The WhitePaperBlog. With the rise in inbound marketing, more and more blogs are using whitepapers to promote themselves effectively. What is a whitepaper? A whitepaper is a cross between a magazine article and a brochure.
Some examples are blogposts, case studies, and whitepapers (we’ll discuss many more in a moment). Long-form BlogPosts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length.
These professionals often turn to ghostwriting services to produce thought leadership pieces, blogposts, whitepapers, and other forms of content that require expertise and time — resources that are often in short supply.
Whitepapers. Whitepapers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created whitepapers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find whitepapers ideal #content for earning links.
WhitePapersWhitepapers showcase your thought leadership in a given area and establish you as the expert. How Long Should a WhitePaper Be? How long should a whitepaper be? The simple answer is that your whitepaper word count will likely be longer than most types of SEO content.
This refers to assets that do not become outdated, like blogposts about the history of your industry or an infographic on how to complete a process that doesn’t change. For example, if you write a blogpost about the needs of a certain community, you can create a YouTube video on the topic and use the video in your blogpost.
This seems to be the best solution for my 24/7/365 author clients, and also businesses that hire me to “Americanize” their websites and whitepapers. All I do is write and edit — mainly books, but also magazine articles, blogposts, social media, and academic papers. An Odd Niche Service.
Content writing encompasses everything from blog and social media posts to whitepapers and email newsletters. This could mean writing SEO-optimized blogposts that attract organic traffic or crafting email sequences that help customers explore a business’s other products.
In this blogpost, we’ll break down the benefits of membership sites, share how to build out gated content for members’ eyes only, and share our top three favorite membership sites. These assets can come in the form of whitepapers, infographics, blogs, podcasts, and any other form of consumable content.
Check spelling and grammar for your article, blogpost, or whatever you are working on. I find this particularly effective for longer documents like whitepapers. You can always save a copy of your original document that you can revert to if you dont feel entirely certain about making changes to it.
Copywriting Press releases, newsletters, e-blasts, ad copy, marketing content, whitepapers, custom blogging, and editorial for physicians, hospital systems, veterinarians, academia, lawyers, business owners, skilled trades, nonprofits, and more.
We’re using ChatGPT for idea generation, social media posts, hashtag research, and even generating blogposts. Disclaimer: This blogpost was generated in part by ChatGPT. It writes like an inexperienced writer or a high schooler struggling to write a paper. Writing BlogPosts.
And when it comes to what content writers write, that can vary from blogposts to product descriptions to newsletters! For example, I was recently hired to do copywriting for a company’s blog. They wanted the skills of an expert copywriter to create engaging, insightful and converting blogposts to bring in leads.
BlogPosts & Articles. Blogs are a form of digital content that builds trust between brands and their audience. WhitePapers. A whitepaper is an in-depth, well-researched piece of long-form content on a specific topic.
Average BlogPost Cost Average Cost: $640-$3,600 monthly for eight blogposts. Web content and blogposts will comprise the bulk of your content. Aim to create two to four weekly blogposts to maintain a consistent, high search engine ranking. You should!
They do this by assigning a weighted value to actions prospects take, like viewing a sales page or downloading a whitepaper. When it comes to owned channels, blogposts, social media posts, and email newsletters represent the largest volume of content activities. Which channels have the highest ROI?
I’m not suggesting you read multiple books during the research phase for every blogpost. Transcribe and publish as a blogpost. Whitepapers and lead magnets. Whitepapers or similar content lead magnets offer a value similar to books. Publish as a video or podcast. influencer marketing ).
Downloading your whitepaper or case study. Clicking a blogpost link. There may be a landing page that asks people to download a whitepaper or a case study. Do you want them to read your blogpost? Hence, your email marketing campaign needs to target the precise engagement factor.
Moreover, offering solutions through informative blogposts or engaging social media posts encourages readers to share the content within their networks, further expanding your reach and driving new leads into your sales cycle. Some effective ToFu content types include: Blogposts. Social media posts.
I’m a book editor, ghostwriter, journalist, and business blogger who can help your craft a manuscript, case studies, whitepapers, and other marketing materials. The article below, published in Conroe City Lifestyle’s home edition (March 2023), inspired me to write this blogpost.
Others become specialists in writing blogposts or whitepapers. Whether you’re writing an article for a blog or a technical whitepaper, the depth of research might be different but it all needs to come from credible sources. Healthcare, personal finance, and travel are a few popular niches.
Blogposts/articles in the early stage of the buyer’s journey (awareness/interest) (73%). Respondents said blogposts are the most effective type of content used in the early stage, whitepapers in the middle stage, and case studies in the late stage. Click To Tweet. Website traffic (67%).
A science-backed approach to writing for impact Today’s blogpost is inspired by the book Writing for Impact by Bill Birchard. Whether you’re writing a blogpost or sales copy, consider how you can satisfy your readers’ hunger for knowledge. But good writing is not just about emulation and intuition.
Whitepaper writing, for example, can earn you $4,000 to $7,000 per paper. For example, if you’re particularly skilled at storytelling and have a passion for technology, you might focus on writing engaging blogposts or whitepapers for tech companies. than others. compared to Europe or Asia.
People read articles, blogposts, and whitepapers because they’re looking for specific information. The average online reader will not repeatedly press the Page Down key or click the Next Page button on a long web page or blogpost. They read to get the information they need.
Turn a Video Into a BlogPost. Whether a new or established digital marketer, I can safely assume you never feel as if you’re hitting your weekly or monthly blogpost targets. By transcribing your videos into blogposts, you can get that much closer to reaching your goal. These include using visuals (e.g.,
Writing is a form of creativity, and as freelance writers, it’s our job to write compelling blogposts, whitepapers, case studies, or any content a client wants. The more money for each piece of content means you don’t have to work day and night writing 3,000 word blogposts 3x a week.
For example, “Give me a bulleted outline for a blogpost on B2B influencer marketing.” For instance, if the AI’s first attempt at a whitepaper outline lacks depth, ask for “A more detailed whitepaper outline addressing advanced cybersecurity challenges for B2B enterprises, with emphasis on solutions in the mobile workforce era.”
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