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Brochures, landingpages, and newsletters are examples of copywriting projects you might do. But how can a content writer also be a copywriter ? This falls under copywriting, but you can be a content writer by writing ABOUT email on a blog. How this Creator Created One LandingPage and Made $1 Million.
It can include anything from articles to blog posts, whitepapers, video scripts, and even social media content for Twitter, LinkedIn, Quora or Reddit. Website copy refers to the static content present on the website which can include the Home page, About us page, Features pages, Contact page, or other landingpages.
Sales emails, ads, landingpages, fundraising letters and sales scripts all fall into the direct-response category. Landingpages, product descriptions and catalogs give customers information they need, and good copywriting in these areas can make the difference in a sale. What draws customers in?
You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. You can also try: Getting an introduction from someone who knows them; Connecting with them on social and building a relationship; Creating a piece of content (perhaps copy for a landingpage?)
Everything you see on a website, from a product page to landingpages to blog posts, is some form or another of content. You might notice at the top of my posts is a "listen to the audio podcast" button; this is a simple way I've converted my blog posts into audio files for people to listen to rather than read.
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