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Content writing is defined as the process of planning, strategizing, writing, and editing content, mostly to be published online for digital marketing purposes. It can include anything from articles to blog posts, whitepapers, video scripts, and even social media content for Twitter, LinkedIn, Quora or Reddit.
You might notice at the top of my posts is a "listen to the audio podcast" button; this is a simple way I've converted my blog posts into audio files for people to listen to rather than read. Most of the pieces your content team produces will be blog posts, but even blog posts have different forms. "How
The 3 Types of Medical Writing Jobs The three categories of jobs for a medical writer are medical copywriting, medical content writing, and research and regulatory writing. Medical Copywriting Medical copywriters write advertising and marketing content such as the script for the video above.
You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. Another way to demonstrate value is by improving their weak, flawed, or outdated content. You’d be surprised by how many influential, well-established organizations have flawed webcontent.
This type of copywriting creates a measurable response to your CTA, which in turn helps you calculate the return on your content investment. Sales emails, ads, landing pages, fundraising letters and sales scripts all fall into the direct-response category. As your company grows, however, that starter site no longer fits the bill.
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