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How many times have you pondered over which images to use in a paragraph, blogpost, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Those days helped me understand the difference between good and bad design , which has been helpful in creating a blog. Infographics.
Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blogpost and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.
What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. No one post can provide all relevant tools in the space.
As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide.
We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Posts that performed well. Click To Tweet. Click To Tweet.
Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. The idea is to create one piece of long-form content for your blog – the hub content. TIP: Review your existing blog content. How to Make Your Blogs Funny Using Memes.
They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. From there, I notify the editorialteam, so it can prepare the show notes for publishing on the CMI blog. No one post can provide all relevant tools in the space.
I’m always scouring Feedly, BuzzSumo, Twitter, and the blogs of super awesome folks for articles that are entertaining and useful. Lumen5 (free and paid) is a social video tool that creates videos from blogposts using artificial intelligence. No one post can provide all relevant tools in the space. Share in the comments.
The editorialteam throws in content that delights them. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The Hustle doesn’t stick to just the facts.
The MainStreet editorialteam was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorialteam what to write. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
Craft celebratory blogposts. write a blogpost displaying the evidence of your new acclaimed status. TIP: You also can use reviews to identify keywords to elevate in your blogposts. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
HANDPICKED RELATED CONTENT: How to Give Your Best BlogPosts New Life (Even When Your URLs Don’t Cooperate). Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. productivity Click To Tweet.
Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We Consider how the team treated a series devoted to virtual reality. Primary stories.
No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blogpost. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. No one post can provide all relevant tools in the space.
An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blogposts through social media. Click To Tweet. Email-generated content ideas.
In this post, I help you make sense of two influencer marketing tactics – the roundup blogpost and the influencer-authored blogpost. It’s simple in concept: Feature the thoughts of several industry influencers in a blogpost or some other form of content to drive earned media traffic and brand awareness.
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blogpost.
As a general rule of thumb, we aim for a reading level of grade eight for our blogposts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blogposts written by structural engineers.
For example, if you are on WordPress, you can use one of the available pre-made zaps to post your new WP posts to your Facebook page. Here are a few more examples of automatic zaps you could create: Publish your WordPress blogposts to your Scoop.it Get Slack notifications for new comments on your WordPress blogposts.
For example, they may be first to hear about a sale at Target or first to share articles from our blog that give tips on living a more sustainable lifestyle. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. bridgetmburns Click To Tweet.
HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Eighty percent of people prefer to watch live video from a brand than to read a blog, and 82 % prefer live video from a brand to social posts, according to research cited by Livestream. Skillful Instagram Live. What tips do you have?
Then I came across a blogpost describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Have you been using video content on your site lately? Please share your favorite tools and tricks in the comments.
Please note: All tools included in our blogposts are suggested by authors or sources, not the CMI editorialteam. No one post can provide all relevant tools in the space. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Share how you’re using it in the comments. HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Use code BLOG100 to save $100 and register today. . Cover image by Joseph Kalinowski/Content Marketing Institute.
I use G Suite ’s Google Sheets and Docs every day for everything from collaborating on a client’s blog content to creating spreadsheets to track email outreach promotion and more. One of my favorite uses of Google Docs is to create standard operating procedures for my team. No one post can provide all relevant tools in the space.
Blog Engage. hours, a Facebook post usually hits 75% of its maximum impressions, while Twitter engagements reach their half-life in only 24 minutes. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Update and expand existing posts. Some popular communities include: HubPages.
Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. You can maintain a separate alert where you track only web and news/blogs mentions. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
Subtopic content is the base of the mountain – the content you create on a weekly basis, like blogs, videos, etc. . It expanded the subtopic into a blogpost by adding more context, “How to fight gingivitis in three easy steps.”. No one post can provide all relevant tools in the space.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Register today. Cover image by Joseph Kalinowski/Content Marketing Institute .
Build a separate content marketing dashboard using Google Analytics to allow your team to quickly see how articles perform and learn from their success and failures. Here’s a nice collection of Google Analytics dashboards, including a blogging dashboard and conversion tracking dashboard. Do you have a tip for the list?
In a Google Webmaster Central Blogpost , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. No one post can provide all relevant tools in the space.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. HANDPICKED RELATED CONTENT: The 1-2-3-4 Strategy to Drive Leads From Instagram. Can you recommend another way to use Stories to expand your reach?
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Over to you. Any other Instagram Stories hacks you know?
For example, when you publish a new blogpost (“this”), an update automatically posts to Twitter (“that”). IFTTT is compatible with major blogging and social media platforms, so you can use the tool to automate sharing new content to pretty much any platform. Think of it like a blog that anyone can post to.
You write more blogposts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blogpost. If time and technical know-how are limited, write a post and link to each of your partners’ content pieces. Social media posts.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. What tools would you consider using for your social media strategy? What other tools would you add to this list? Share your thoughts below!
When you look at the library of content you publish, is it a string of somewhat-related blogposts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. HANDPICKED RELATED CONTENT: 7 Content Marketing Tasks to Automate Right Now. 11 Content Curation and Collaboration Tools to Save You Time.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Please share your thoughts. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology.
A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blogpost framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).
Most of the 4 million blogposts published each day get lost in the noise. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Create utterly original, standout, creative content.
Imagine you publish two blogposts. It’s like preferring to consume medical advice from WebMD vs. a blog page written by your mother’s childhood friend. . Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. The other page appears in 850 searches.
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