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It’s a mistake to write 2,000-plus-word blogposts only because you heard long-formcontent delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-FormContent appeared first on Content Marketing Institute.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Last week I was involved in a number of conversations with readers about blogpost length and whether it was better to write longposts or short ones. My short answer to the question was to write ‘useful’ posts, and to use as many words as were necessary to do so. What About Series of Posts?
Blogging is one of the most powerful tools for growing your online presence, but many businesses are using it the wrong way. Learning how to make a blog the right way will take your online business game to a whole new levelif you do it strategically. If you make a purchase using the links in this post, we may earn a commission.)
How long should a blogpost be? It’s a conundrum that many bloggers face, and the answer is crucial to your blog’s success. So, are you ready to optimize your blogposts and keep your readers hooked? Master the Art of Engagement It’s time to rethink the way we view blogpost length.
As you embark on your blogging journey, the question of “What should my first blogpost be about?” The blank blog draft can intimidate anyone, whether or not you’re a writer. So, what should you write about for that first, all-important post? Luckily, I have 12 years of blogging for successful brands behind me.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. First of all, you need to figure out what the biggest pain point is for your clients.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. That meant I could name my service SaaS blogcontent writing services. Practically every piece of content I give a client is around $1,000 or more. I went from getting $.10/word 10/word to $.50/word
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. All these iterations fall under content repurposing. The problem?
If you own a company and are interested in starting a blog, what should you know? Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? What content should you publish? Refresh old blogposts on your site.
million blogposts get published. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. In this blog, we’ll show you exactly how to write an article that does just that—in seven steps.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. First of all, you need to figure out what the biggest pain point is for your clients.
But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. For instance, Mark Manson’s blog reads like a conversation with his readers because he addresses readers directly. Well, it’s the same in conversational writing. That it matters.
“What should I write in my blog?” Even the biggest bloggers, businesses, and brands get stuck when generating blog ideas. And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success.
When you create infographics on topics relevant to your industry, it can exponentially increase the likelihood that another content marketer sees your graphic and links to it in their next blogpost. Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start.
Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blogposts, job descriptions, and more. Writer is an AI-powered writing platform that helps content teams scale quality content production by generating drafts, editing for consistency with style guides, and a LOT more.
They are constantly on the go…so how do so many of them find the time to maintain fresh blogcontent? The short answer: they buy blogs online. With such busy schedules, it makes sense for business-people to buy their content. For any blog to be successful, bloggers need to regularly postcontent.
Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. For example, you distill high-performing old blogposts into Instagram carousel posts. What is the information in your blog that can make for an engaging Instagram Reel?
I own several blogs, and as a blogger, the thought of creating tons of content quickly was amazing. I mainly use something like Jasper AI to help me brainstorm content ideas for my blogs and client pieces. This blogpost you are reading was an idea I got from asking ChatGPT! Can you believe that?
The reason why any blog accepts backlinks is ultimately to help themselves. Here’s a little secret: Most sites are looking for the same benefits, such as: content relevant to their site detailed content well-written content a legitimate site. What is the word count of the blogpost? What is the title?
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blogpost linking to the landing page, and another stakeholder may need to promote it on your social media channels.
Because of how often your smartphone visitors might visit your site to browse rather than sit down and digest content, you will want your content to be easily digestible for readers who want quick snippets on the go. What Are the Benefits of Browsable Content for Mobile Optimization? Blog writing is an entirely different game.
How To Write a BlogPost Outline Quickly and Easily Does your company’s website have a blog on it? In fact, research shows that maintaining a blog leads to an average of 55% more visitors to your website. Furthermore, companies that have blogs produce nearly 70% more leads per month than companies without one.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Image-dense, long-formblogs. Long-formblogs are heavy hitters in the content world. Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers.
In this blogpost, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. Utilize Long-FormBlogPosts with Strong SEO Practices Benefits of Long-FormContent: 4. Use Guest Blogging to Widen Your Reach 5.
At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blogposts. I’ll give you my biggest tip: I repurpose my YouTube videos into smaller bits of content that I can use elsewhere (for me that means Instagram, Facebook, and Pinterest).
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
For many, that means a focus on blogging. Research states that 56% of marketers who leverage blogging feel it’s effective. While blogging can yield great results, there’s no denying that it takes time, effort, and money to create valuable, high-quality content. What Evergreen Content Isn’t.
If you're used to thinking in terms of keywords, you can think of pillar content as those too-broad keywords you would never want to target with a single post because you're used to focusing on long-tail keywords that get more narrow and focused results. It all comes down to what makes a pillar post special.
How do you create an ultimate guide if there are already tons of posts on your chosen subject? In this post, we’ll look at the steps to creating the ultimate guide on just about anything. What turns a lengthy blogpost into an ultimate guide? Including internal links to your other blogposts boosts their rankings, too.
How Important Is Good Content? You always read their newest blogs and click through on their social posts or in their newsletters. You look forward to consuming the content, and you spend lots of time on the website absorbing it all. Content covers everything from blogposts to product descriptions to case studies.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. This blogpost will show you why that’s true.
It used to be that if you want to rank well, you would have to create tons of long-formcontent and build links. For example, a few weeks I wrote a blogpost about FAQ schema and how you can see the difference with your Google listing in 30 minutes. How SEO has changed. Or have a really aged domain with history.
Maybe you were looking for software, or perhaps you found a software review on a blog you regularly visit. If you have an industry blog, posting software reviews will keep business owners in your industry aware of what’s available. The more content you publish, the better chance you have of being found in the search engines.
Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? In this blogpost, we’ll: Break down how content strategy services work.
Artificial intelligence has shaken up content creation forever. Now we can write headlines, social media posts, emails, and even long-formblogcontent 5-10x faster. You need short content in the mix to help promote your long-formcontent like blogs, ebooks, guides, and lead magnets.
Searching for the best AI blog writer to beef up your content strategy? But in this guide, we’ve curated a list of the top 10 AI blog writers to streamline your content creation. Now, imagine this technology lending a hand in content creation. That’s where AI blog writing software steps in.
This makes content marketing campaigns a must for luxury brands. Well, apart from telling your brand story, I recommend using long-formcontent to help consumers find the right product for them. Use the keywords you’ve discovered above to guide your content creation process. What should you write about exactly?
A survey by Orbit Media Studios states that the average blogpost takes almost four hours to write. That’s actually a 63% increase over 2014, when the average blogpost took just under 2.5
For example, if you find that a high volume of consumers typically connect with your business through their mobile devices, focus repurposing efforts on turning your text-based assets into touch-friendly formats like quizzes or interactive apps , as well as video, audio, or image-based content because those formats still work well on small screens.
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