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In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from contentmarketing. With the rise of artificial intelligence (AI), marketing teams can scale their contentmarketing operations and businesses can use AI to effectively tell their brand story.
Want to create a contentmarketing strategy that actually works? Through contentmarketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.
Creating contentmarketing is a little like playing party host. Instead of just talking at your guests, the best contentmarketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Integrate it into other content.
But in recent years, the concept of timeliness in a contentmarketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.
Learn the secret behind brand consistency in contentmarketing and five tips to help you improve your brand consistency. In contentmarketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand.
High-quality individual pieces of contentmarketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful contentmarketing strategy.
Each of the examples I just mentioned started from somewhere else: blockbuster blogs. But it’s even more likely you’re familiar with an article he wrote on this blog in 2018 (!): “ Your Blog Is Not a Publication.” Many other contentmarketers tell us the same on sales and customer calls.
Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats? Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date blogging statistics to know in 2024.
Are you in need of a few blog niche ideas for your next online business venture? Blogging is one of the most effective forms of contentmarketing. It allows you.
Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.
These are some of the proven advantages of HVAC contentmarketing. And although it sounds confusing or like just another marketing jargon term, HVAC contentmarketing is more simple than you think. HVAC contentmarketing is the bridge between prospects and customers.
But here’s the reality: A smaller budget doesn’t have to negatively impact success with contentmarketing. Instead, use this time to take a fresh look at the impact of your contentmarketing resources. Identify Which ContentMarketing Resources Are Pure Gold Not all content is created equal.
The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.
Clinchers appear as the last sentence of well-written social media posts, blog posts, essays, or book chapters. Sometimes, you also find them at the end of a section within a chapter or blog post—just before a subhead announces the next section. However, at the end of a book chapter or blog post section, you can choose.
It can feel impossible to find the balance between the ongoing demands of contentmarketing, ambitious company growth goals, and limited resources and team capacities. But were as aware as anyone that things are tight, the economy is uncertain, and contentmarketing is in a state of flux. Sorry to be Debbie Downer.
Contentmarketing is like cooking. In its State of ContentMarketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 contentmarketers worldwide. In its State of ContentMarketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 contentmarketers worldwide.
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Contentmarketing Another lucrative freelance writing niche is contentmarketing. Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience.
Contentmarketers can be tempted to cast a wide net – to appeal to every demographic, capture every audience, and speak to every niche. However, by focusing on a few topics (or a single topic) contentmarketers can actually increase their profits. Are your blog posts starting to feel stale? Expand to new channels.
Contentmarketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. Managing this stage of the content creation process at scale is key to improving SEO.
85.19% of all blog traffic comes from organic search. Animalz) On average, engagement starts to drop after 7 minutes of reading. Medium) People rarely read online — a pattern that hasn’t changed since 1997. They’re far more likely to scan … Read more ›
Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is ContentMarketing Still Worth It?
Contentmarketing is very important for UK businesses looking to build a strong online presence in a local market. When executed well, contentmarketing does more than just attract attention. Without a strategy, content often lacks focus, making it hard to meet your goals.
Let’s be honest: you probably didn’t get into contentmarketing because you love working with numbers. Thankfully for folks like me, there are many brilliant tools to help you keep on top of your contentmarketing metrics (little to no math required). That’s certainly true for me.
Finding the proper mix between writing and marketingblog posts accelerates your blogging success exponentially over the long haul. Publishing detailed, targeted content […]
Content idea generators can help you develop strategic topic clusters and ensure your content strategy stays ahead of the curve while delivering measurable ROI. A Strategic Approach to Content Ideation With approximately 7.5 million blog posts published daily , standing out requires quality and strategic topic selection.
We reviewed dozens of contentmarketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning contentmarketing campaigns of your own. Or create link-worthy content. Backlinko’s Skyscraper Technique 2.0
Discover the Top 10 B2B ContentMarketing Agencies of 2024 The emergence of B2B contentmarketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B contentmarketing agency that’s best for your company.
B2C ContentMarketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.
Before writing a single blog post or conducting your keyword research, answer one fundamental question: Who is your ideal target audience? Creating a detailed buyer persona answers this question and guides your content creation efforts. The next option is a home improvement site with a few blog posts on organic home cleaning products.
Example of How To Improve an SEO Blog Post With Google Gemini Lets say we want to optimize a post on “contentmarketing for law firms” from the BKA Contentblog. Heres what we would do: Step 1: Search contentmarketing for law firms in Google.
ContentMarketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to contentmarketing for law firms can help.
Tie that same concept into contentmarketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. That can lead to new high scores in the performance of your content. What is gamification in marketing?
ContentMarketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of contentmarketing – a strategy where you build your brand authority by building valuable content.
Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.
Contentmarketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of contentmarketing is revealing. Its heading into a trough.
I started out charging pennies for blog posts and working 14-hour days to make ends meet. Businesses need more content than ever, and they’re willing to pay good money for freelance writers who can deliver. In fact, the contentmarketing industry alone is worth billions, and it’s still expanding. And the best part?
For example, ContentMarketing Institute is the leading global contentmarketing education and training organization. Check out the ContentWriters blog to learn more about how to produce high-value content that your readers can trust. An earlier version of this post was published in June, 2019 by Chris B.
When I started blogging, it seemed safer to just share tips. The easiest way to do that in contentmarketing is to share miniature stories : Tiny stories that you can feature in blog posts, books, social media, and courses. I used that story to explain how mistakes matter less than we think, also in contentmarketing.
🫠 💡 Continue learning : How to Use Reddit: A Beginner’s Guide for Marketers + Creators 9: Niche blogs, opinion pieces, and podcasts Every niche has a few thought leaders sharing insider info, hard-earned lessons gained from years of experience, and well-formed opinions. in newsletters and your social media feed.
million blog posts get published. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. In this blog, we’ll show you exactly how to write an article that does just that—in seven steps.
Does contentmarketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? Wherever you’re marketing you business, it may never seem enough. Never enough content. I’d like to offer a different perspective on marketing and writing for your biz.
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