Kristi Hines

JUNE 20, 2021

Are you searching for new tools to improve your content marketing? The right apps and software can help you research, create, edit, and promote your content. In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Editorial Calendars.

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ContentWriters

JANUARY 30, 2025

For example, Content Marketing Institute is the leading global content marketing education and training organization. What are their editorial standards or policies ? Check out the ContentWriters blog to learn more about how to produce high-value content that your readers can trust.

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Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

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Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

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Content Marketing Institute

MAY 29, 2018

Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis. IanCleary Click To Tweet. Click To Tweet.

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Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?

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Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works.

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Buffer

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

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Content Marketing Institute

NOVEMBER 24, 2017

Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? And while that’s a great description of what many content marketers do, it doesn’t fit what content strategists (like me) do.

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Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

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Content Marketing Institute

FEBRUARY 27, 2018

More than 86 million blog posts are published on WordPress every month. Where does that leave the millions and millions of other “content opportunities”? Innovative marketers are embracing a solution – the slow content marketing movement. The argument for slow content marketing isn’t just anecdotal.

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Ahrefs

JANUARY 12, 2023

That was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Anything you could do by copying and pasting—tweeting new blog … Read more › Zapier’s team had built a tool to automate your tedious business tasks.

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BKA Content

MAY 23, 2024

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company.

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Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet. Documented content mission statement. Let me explain. crestodina Click To Tweet.

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Content Marketing Marketing Editorial Content 111

ContentWriters

FEBRUARY 28, 2025

Content idea generators can help you develop strategic topic clusters and ensure your content strategy stays ahead of the curve while delivering measurable ROI. A Strategic Approach to Content Ideation With approximately 7.5 million blog posts published daily , standing out requires quality and strategic topic selection.

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Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

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Content Marketing Institute

DECEMBER 28, 2017

HANDPICKED RELATED CONTENT: 6 Steps to Find the Perfect Content Marketing Pro. How to Build a Content Marketing Practice in a Year: Lessons From Monster. Unfetter your thinking before you make editorial plans. Aim for popular AND substantive content. Does your content exhilarate your riders?

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Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Editorial planning. Maturity level.

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Content Hacker

JANUARY 25, 2024

Picture this: You’ve got a killer idea for your blog, and you’re eager to share it with the world. But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. Diving into content creation without a plan?

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Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team.

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Intergrowth

MARCH 30, 2023

Content marketing is one of the smartest investments that you can make in your business. Today, we’re going to walk through the seven most common content marketing mistakes that cost businesses thousands of dollars per year. But first… Why Invest in Content Marketing? They get too salesy.

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Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. For example, I use an SOP to find and win guest blog opportunities. Conclusion.

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Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency.

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Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. When you search any keyword, you’ll be shown a list of the top-performing content.

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Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post.

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Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

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Content Marketing Marketing Content Editorial 111

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

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Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

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Content Marketing Marketing Content Editorial 111

Neil Patel

SEPTEMBER 27, 2021

Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. Content Marketing Institute Blog – Success Focus: Editorial Calendars.

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Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Do it half-hearted. Do it half-hearted. Come up short.

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Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

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Content Marketing Marketing Content Social Media 111

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. Managing this stage of the content creation process at scale is key to improving SEO.

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Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. In recent years, the NCAA has added a pre-tournament tournament, but I’m ignoring it for this blog.). Take a page for your content marketing playbook. How to Do a Content Audit in a Few Hours. Internally.

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Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. The world’s No.

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Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. AI in #contentmarketing: Find #SEO-friendly #content topics via text mining.

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Content Marketing Institute

JANUARY 3, 2019

On the flip side, overloading your content creators with more information than they need can be counterproductive. I know of a writer who was given a 65-page sales deck to read as background for a 500-word blog post. Do that and you risk several things happening: It’s not worth the content creator’s time reading it, so they don’t.

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