Content Hacker

NOVEMBER 6, 2022

more success comes from smart choices, systems, and a repeatable content marketing strategy. It’s all in today’s blog on how to hire a content writer. So You Hired a Writer for Your Blog & Website — Next Steps & Tips. Freelance writers are flooding the online job market. But how do you find an AMAZING writer?

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Content Writer Writer Contractor Content 111

Fat Joe

AUGUST 4, 2023

If you work in digital marketing, you’ve likely thought about launching your own agency. But you’ll learn to adapt and grow, becoming a more seasoned marketer. But how do you start a digital marketing agency? But how do you start a digital marketing agency? But digital marketing is a vast field.

Agency 52

Agency Digital Marketing Marketing Contractor 52

Elna Cain

DECEMBER 19, 2022

Content consumption grew 13% globally in the last year, and it’s no wonder blogs are thriving, and businesses are still hiring writers for their content strategy. Businesses back then just needed a writer for their blog content. Over the years, I’ve become an expert in the digital marketing niche.

Freelance 130

Freelance Writer Portfolio Writing 130

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. This article will walk you through the basics of an editorial style guide.

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Editorial Editorial Team Freelance Utilities 145

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Quick Sprout

OCTOBER 22, 2022

WebFX — Best overall Hibu — Best local SEO and digital marketing services Searchbloom — Best for technical SEO BrightLocal — Best for tracking and building local citations 1SEO — Best for Google Local Ads HigherVisibility — Best for franchises and multilocation businesses. Best Option : 1SEO.

SEO 88

SEO Agency Digital Marketing Contractor 88

BKA Content

JANUARY 19, 2024

See how semantic keywords can boost your digital marketing with high-quality SEO content customized to your business. In turn, your guide or blog post scores higher search rankings. Write About Topics Instead of Keywords Choosing a focus keyword for a blog article is important, but it’s not the end-all-be-all of SEO success.

Keywords 98

Keywords SEO Search Engine Optimization Contractor 98

BKA Content

JULY 7, 2023

SEO for Tradesmen: Your Guide To Winning Rankings Whether you are a plumber, electrician, carpenter, or other tradesman, search engine optimization is a key piece of your overall digital marketing strategy. Off-page SEO techniques include link building, social media marketing, and online reputation management. SEO takes time.

SEO 98

SEO Contractor Search Engine Optimization Keywords 98

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Types of E-commerce Marketing. Content Marketing in E-commerce Marketing Strategies.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

The Hoth

MAY 18, 2023

For example, if your website sells construction equipment, acquiring a backlink on a blog about raising toddlers wouldn’t make sense. After all, construction workers and contractors are your target audience, so wherever they are online is relevant to your business. What’s Link Relevance?

Construction 98

Construction Contractor Search Engine Optimization Text 98

BKA Content

FEBRUARY 18, 2023

A well-known study by Hubspot in 2015 highlighted the fact that companies that blog more than 16 times a month saw 3.5 In today’s content landscape, competitive content marketers should probably be doing even more than that, but the fact is most companies still aren’t even hitting 16 blogs a month.

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Content Marketing Content Writing Marketing 98

Content Hacker

AUGUST 3, 2023

Some things you should pick up if you haven’t already: Marketing. If you don’t have a grasp on marketing, you’ll need to get it down ASAP. This includes everything from digital marketing to content strategy and marketing. Now, you’ll need to learn to deal with managers, contractors, business partners, and more.

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Contractor Writing Content Content Creation 98

ContentWriters

AUGUST 14, 2024

A Strategic Focus with Deep Content Marketing Expertise Content marketing is about much more than simply writing medical blogs. It overlaps with virtually every other aspect of digital marketing. When hiring a healthcare content marketing agency, always ask who is responsible for writing content.

Healthcare 59

Healthcare Agency Content Marketing Medical 59

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). 45 Incredible Content Marketing ROI Stats.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

BKA Content

AUGUST 26, 2024

The result of this process is an 80% rate of blogs ranking online. Though the name implies that they only handle roofing companies, the agency operates under a few different brands, such as Contractor Webmasters and HVAC Webmasters. Beyond SEO, the company also offers web design and lead generation exclusively for roofing contractors.

SEO 52

SEO Contractor Agency Search Engine Optimization 52

The Hoth

NOVEMBER 30, 2022

That’s a question 68% of marketers need help answering, as they don’t actively measure their marketing funnels. . In fact, you may not even know that you have a marketing funnel in the first place. . Blog articles . Content marketing . Email marketing . The 5 Stages of the Marketing Funnel .

Marketing 105

Marketing Education Construction Landing Page 105

Shorthand Content Marketing

JANUARY 20, 2025

This question is the most common one that HVAC contractors ask themselves. Being an HVAC contractor is stressful enough without worrying about HVAC marketing, getting new customers, or growing your brand. The faster and better you can solve an HVAC customer’s problem, the less fancy marketing tactics you need.)

Contractor 52

Contractor Marketing Advertising Engineering 52

The Hoth

OCTOBER 20, 2022

The main difference between PPC and CPC is mostly marketing tactics. . Different ad types have different goals and purposes that are used to target different stages of digital marketing. . For whatever reason, they visited a few pages, clicked a few buttons, or read part of a blog before vanishing into thin air. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

BKA Content

AUGUST 21, 2024

To help, we’ve put together this list of the top HVAC search engine marketing (SEO) companies out there. Among the entries, you can definitely find someone to help you improve online visibility through SEO digital marketing at a great return on your investment. Services include PPC, content marketing, and review management.

SEO 52

SEO Agency Contractor Digital Marketing 52

Moz

AUGUST 24, 2020

Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women.

SEO 68

SEO Contractor Agency Freelance 68

BKA Content

AUGUST 16, 2024

BKA Content At BKA, we’ve mastered the process of creating outstanding blog posts and other content. We use this skill to help our clients establish their authority in the market and rise higher in search rankings. This branch of their agency focuses on marketing solutions for local trade businesses around the country.

SEO 52

SEO Contractor Agency Search Engine Optimization 52

Smart Blogger

MARCH 14, 2023

Blog posts – While blogging isn’t normally considered copywriting, any blog post intentionally used to influence a sale could be written by a copywriter (aka “content writer”). Here’s the one we use for Paid to Write. This is referred to as “middle of funnel” or “bottom of funnel” content writing.

Copywriting 112

Copywriting Copywriter Freelance Copywriting Script 112

Smart Blogger

MARCH 15, 2023

As an independent contractor, you spend a lot of time on things like accounts, taxes, emails, digital marketing, social media, project management, and so on. For some great options, check out these lists of freelance writing job boards and blogging job sites. Instead, you’re likely to be billing for 20 to 25 hours.

Freelance 98

Freelance Insurance Portfolio Copywriting 98

Make a Living Writing

APRIL 15, 2024

Companies across various industries rely on skilled writers to create engaging content for their websites, blogs, social media, and marketing materials. WordPress, HubSpot), understand digital marketing principles, and demonstrate your ability to drive content initiatives that deliver measurable results.

Freelance 71

Freelance Proofreader Portfolio Persuasion 71

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. Want to find guest blogging opportunities (since many websites these days pay for guest posts)?

Freelance 126

Freelance Writing Portfolio Proofreader 126

The Hoth

MAY 10, 2023

For example, if your website sells construction equipment, acquiring a backlink on a blog about raising toddlers wouldn’t make sense. After all, construction workers and contractors are your target audience, so wherever they are online is relevant to your business. What’s Link Relevance?

Construction 59

Construction Contractor Search Engine Optimization Text 59

Income Diary

DECEMBER 31, 2023

SamCart , is a premium SaaS product for digital marketers. T he brainchild of a very successful internet marketer, Brian Moran, SamCart was built from the ground up to be a tool internet marketers could count on to help move people through their funnels and close sales. It is something we’re excited about.

Contractor 52

Contractor Digital Marketing Landing Page Sales 52

Neil Patel

FEBRUARY 13, 2023

Expanding or rebranding during these times is likely not a great idea; instead, focus on strengthening your core business marketing practices and doing away with what doesn’t work. Check out some of my blog posts on marketing essentials to get a better idea of how to do this: What Is Digital Marketing?

Marketing 84

Marketing Brand Awareness Social Media Contractor 84

Moz

JULY 22, 2019

Posted by Alex-T I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. Links are a digital marketing currency — which you need to earn and spend wisely. Strategically linking back to blogs that you’re interested in.

Marketing 57

Marketing Content Banking Contractor 57

Moz

JANUARY 12, 2021

Before that, I was at Distilled, which is an international digital marketing agency, and I ran the Seattle office there for over a decade. And I want to talk about two particular modern ranking factors that we have evidence for and that if you're doing SEO or digital marketing or working on a website you can start considering today.

SEO 59

SEO Keywords Brand Agency 59

Neil Patel

MARCH 19, 2019

Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion. We are at a point where you already know you need to leverage content marketing. But what areas of content marketing should you focus on? How many blog posts do you need to write?

Content Marketing 112

Content Marketing Contractor Marketing Content 112

Express Writers

DECEMBER 5, 2024

About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital content marketing strategies. Having proactive oversight prevents common delays caused by independent contractors who typically work at varying speeds and create bottlenecks in the content pipeline.

Content Creation 52

Content Creation Content Marketing Content Marketing 52

Content Marketing Institute

APRIL 19, 2018

Search through your blog or other content archives for posts or topics that can be expanded, updated, or adapted. Expand an old blog post based on industry-wide changes. Chelsea Cole, digital marketing trainer, chelseacole.co. Tyler Tassinari, digital marketing strategist, Three29 Web Design and Digital Marketing .

Creativity 112

Creativity Healthcare Digital Marketing Projects 112

Intergrowth

APRIL 9, 2023

In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website. But if you’re building a content marketing team, there are a handful of roles you should consider hiring for.

Content Creator 98

Content Creator Content Agency Social Media 98

Susan Greene

DECEMBER 30, 2020

Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. Send a guest post to your favorite blog and ask if they’ll publish it. I still read blogs and ebooks about copywriting all the time. Hire a sub-contractor to help you complete the work. January 1, 2021.

Freelance Copywriting 130

Freelance Copywriting Copywriting Copywriter Freelance 130

Bramework

NOVEMBER 3, 2023

DON’T CHEAT YOURSELF: Know How Much to Charge for a Blog Post (Bloggers and Freelance Writers) According to Marketing Tutor , brand recognition is when a customer is emotionally attached to a brand. Building brand awareness through blogging requires gradually building trust with your audience. Do your research !

Brand Awareness 52

Brand Awareness Brand Blog Blogging 52

Moz

NOVEMBER 30, 2020

They weren’t capable of writing anything meaningful, not to mention publishing their content on trustworthy industry blogs. For this exact reason, we have a few contractors on our team who are working on other projects, but gladly share their unique strategies and approaches with us. If not, this is not the best option for you.

Agency 58

Agency Contractor Recruitment SEO 58