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A survey by Orbit Media Studios states that the average blog post takes almost four hours to write. That’s actually a 63% increase over 2014, when the average blog post took just under 2.5 If you’re wondering why the writing time has gone up so much, it’s because Google’s algorithm updates have started to favor long-formcontent.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Later, I defined the companies I wrote for as digitally native brands. That meant I could name my service SaaS blogcontent writing services. And for years, I stuck with this freelance title.
I own several blogs, and as a blogger, the thought of creating tons of content quickly was amazing. I mainly use something like Jasper AI to help me brainstorm content ideas for my blogs and client pieces. This blog post you are reading was an idea I got from asking ChatGPT! Can you believe that?
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. All these iterations fall under content repurposing. The problem?
According to its blog , Google uses BERT and neural nets to understand content and rank passages better when appropriate. Google still indexes the entire page but looks for content and the meaning of passages while it crawls the full page. Long-formcontent will have a better shot at ranking for more keywords.
How To Improve Fitness DigitalMarketing. For this reason, it is especially important to learn how to incorporate fitness digitalmarketing into your advertising strategy. Create a Robust Online Presence With Fitness DigitalMarketing. Maintain a Blog. So do lots of other people, though. Learn More.
And the benefits of repurposing content exceed above and beyond time-saving. Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. For example, you distill high-performing old blog posts into Instagram carousel posts.
Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. All that’s to say: digitalmarketing must be a key part of a luxury brand’s strategy going forward.
In this blog post, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. Utilize Long-FormBlog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Use Guest Blogging to Widen Your Reach 5.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digitalmarketing strategy. A Cost-effective Marketing Strategy 2.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
In B2B marketing, which we’ll focus on here, a white paper is a piece of long-formcontent similar to an ebook, often formatted as a report or guide. Digitalmarketers use white papers to generate new leads, boost sales for the organization, and change the perception of the company.
How Important Is Good Content? You always read their newest blogs and click through on their social posts or in their newsletters. You look forward to consuming the content, and you spend lots of time on the website absorbing it all. Content covers everything from blog posts to product descriptions to case studies.
Thought leadership content is a great way to do this. But what exactly is thought leadership content? In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative contentmarketing on your website. Most of it is also long-form.
The prompt can be as long as you need, but you have to mention everything in the same message, as most AI chatbots consider each new message a separate prompt. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy. What are the best AI copywriting prompts?
As you embark on your blogging journey, the question of “What should my first blog post be about?” The blank blog draft can intimidate anyone, whether or not you’re a writer. Companies that blog get 55% more visitors, 97% more inbound links, and 434% more pages indexed in Google. What Should My First Blog Post Be About?
Meet Your New Swiss Army Knife: ChatGPT Imagine having a writing partner who’s there 24/7, ready to assist with everything from brainstorming marketing ideas to crafting perfect blog posts. How about a sizzling blog post on the latest diet trends? What is ChatGPT? Need a sonnet about star-crossed lovers? You got it.
If you're used to thinking in terms of keywords, you can think of pillar content as those too-broad keywords you would never want to target with a single post because you're used to focusing on long-tail keywords that get more narrow and focused results. A pillar post is long. Remember, pillar posts need to be long-formcontent.
(Well, not yet ) Elephant in the room: will this put those of us who work in marketing writing—copywriters, content writers, copyeditors, social media managers, ghostwriters—out of a job? After reviewing and digging into these 5 tools and working in digitalmarketing writing since 2009, here’s my hot take: Absolutely not.
Learn How To Grow Your Fashion Brand With DigitalMarketing The digital world is here to stay. If you want your fashion company to thrive, it needs to have a strong online presence that includes a professional website, an informative blog, and a personal social media presence.
Improving SEO Rankings Depends on The Quality of Your Website or Blog. How to Start a Blog That Makes Money. Learn How to Make Money Blogging. The Best Blog Platforms and Sites Compared. I use header tags for all my websites and blog posts. Start Blogging. Blogging is great for your business.
It is an art form that sits behind the science of what can sometimes be seen as a technology arms race. If you want to stand out in a noisy digital world then you need to also tell a better story. #2. User generated contentContentmarketing started out as a few blog articles, a Facebook post followed by a tweet.
Businesses of all kinds, from all industries, need effective contentmarketing — and contentmarketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? Content creation. Keyword research and optimization.
BKA Content At BKA Content, we take pride in being one of the leading content development services of 2024. Brafton This full-service digitalmarketing agency offers content development services to help organizations build their brand and online presence. Learn More 5.
At the same time, many digital PR professionals create pieces of content specifically for social media, such as brief videos and image carousels breaking down relevant topics. A common tactic is to repurpose long-formcontent, such as blog posts, into smaller chunks for social media content like infographics and carousels.
Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Types of E-commerce Marketing. ContentMarketing in E-commerce Marketing Strategies.
ContentMarketing Vs Social Media Marketing: The Basics The more you know about digitalmarketing options, the better the results. What Is ContentMarketing? What Are the Main Differences Between Social Media Marketing and ContentMarketing?
Not all semantic terms fit the purpose of your content, and that’s normal. See how semantic keywords can boost your digitalmarketing with high-quality SEO content customized to your business. The better you understand why your audience needs help, the more effective your content is. Most pages in the No.
Examples include personal finance, digitalmarketing, and technology. You also have content type — the “how” you write about it, or the form your writing takes. Some examples are blog posts, case studies, and white papers (we’ll discuss many more in a moment). The best part of this content type?
Searching for the best AI blog writer to beef up your content strategy? But in this guide, we’ve curated a list of the top 10 AI blog writers to streamline your content creation. Now, imagine this technology lending a hand in content creation. That’s where AI blog writing software steps in.
I’ve done the homework, and using this model, you could easily reach 73% profit margins while still delivering high-quality content. If you’re interested in starting or scaling an AI writing agency or simply want to stay ahead of industry trends, this blog post is a must-read resource packed with valuable insights and practical advice.
If you don’t have to pay client work, use that time to send cold emails with ideas to people you’d like to write for, write articles on Medium, answer Quora questions, join Reddit groups, and start blogging. . Do extensive competitor research when writing a new article, blog post, or copy for a webpage. Do Competitor Research.
One of my CTS members recently asked, “What is the value of contentmarketing?” Here’s why: First, contentmarketing will be worth $600 billion in 2024. Out of all digitalmarketing strategies, contentmarketing has THE highest ROI (return on investment). Incredible, right?!
Contentmarketing comes in all sorts of formats. Blog articles. Gated content (eBooks, whitepapers, email courses, and webinars). It’s any type of content created specifically to provide value to your audience. And one way to drive those sales is with a blog. Building a ContentMarketing Strategy.
For example, if you’re writing about digitalmarketing, research the latest trends and statistics to back up your claims. Be it contentmarketing , digitalmarketing, or search engine optimization, learn the nuances of each and tailor your copy accordingly.
Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. With that in mind, this blog will show you how inbound contentmarketing works. Blogging (writing articles). Podcasting (sharing insights and advice).
I had to familiarize myself with terms like bounce rate , flywheel , and long-tail. Although some of them sound silly, they describe processes, metrics, and strategies that digitalmarketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them.
#passiveincome Click To Tweet Table of Contents 1. Sell some digital products 6. Monetize your blog 7. Affiliate marketing 8. If you already have an established online brand through blogging or video content, this is an obvious next step. and to try to cater to that market. Dropshipping 4.
Technology is becoming a cornerstone of every field today streaming from medicine, manufacturing, and retail to digitalmarketing. When we focus on the field of digitalmarketing, AI or artificial intelligence presents an array of possibilities. In this way, a digitalmarketing team can run more effective campaigns.
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Turns out, writing is only half the battle in digitalmarketing; what wins the war is optimized contentmarketing. Want to build a real money-making blog, 10x faster with the use of AI? Table Of Contents: What is Content Optimization? What is Content Optimization? What gives? The best part?
And the benefits of repurposing content exceed above and beyond time-saving. Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. For example, you distill high-performing old blog posts into Instagram carousel posts.
#5: Competitors have outranked you Sometimes an SEO rankings drop occurs because one of your competitors outperformed you and dethroned your content. While it’s certainly a bummer, this type of thing happens all the time, and it’s the nature of SEO (and digitalmarketing in general).
Have you ever looked back at your old blog posts and thought, “wow, that really needs an update”? Evergreen content is an important part of any contentmarketing strategy. Listicles: Long-formcontent that serves to offer a lot of ideas (e.g. Standard Blog: Where Many Factors Come Into Play.
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