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That was the challenge I faced when I became the second member of Zapier’s editorialteam in 2014. Zapier’s team had built a tool to automate your tedious business tasks. Anything you could do by copying and pasting—tweeting new blog … Read more ›
Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.
What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Readers were free to enter and leave the premises at any time.
As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide.
How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Those days helped me understand the difference between good and bad design , which has been helpful in creating a blog. Today I present 12 types of visuals you can use in a blog post. I struggle choosing a visual for my content.
They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. From there, I notify the editorialteam, so it can prepare the show notes for publishing on the CMI blog. Pat Flynn also accomplished this feat. But it’s rare.
The Challenge Databricks—the data and AI company that over 10,000 organizations rely on—had grown steadily to over 6,000 team members. However, the in-house editorialteam was still small and mighty. The only way our editorialteam can keep pace is tools like Grammarly.”
The MainStreet editorialteam was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorialteam what to write. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
The editorialteam throws in content that delights them. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. “Will you really be able to hail a ride in the remote reaches of Alaska after a long day of ice fishing and dog-sledding?”
We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Click To Tweet. Click To Tweet. Researching. Click To Tweet.
Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. The idea is to create one piece of long-form content for your blog – the hub content. TIP: Review your existing blog content. How to Make Your Blogs Funny Using Memes.
Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. iQ’s head of publishing Luke Kintigh and iQ’s managing editor Deb Landau shared the lessons learned in their Content Marketing World talk How Intel Evolved From Blogging to Running a Full-Fledged Media Property. .
I’m always scouring Feedly, BuzzSumo, Twitter, and the blogs of super awesome folks for articles that are entertaining and useful. Lumen5 (free and paid) is a social video tool that creates videos from blog posts using artificial intelligence. Here are some winning picks from some of our favorite sources. Share in the comments.
Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We Consider how the team treated a series devoted to virtual reality. Primary stories.
Before I joined the CMI editorialteam in September, the same was true for me. Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule. CMIContent blog will leave time for readers to pause and reflect on weekends, says @Kmoutsos. Our new publishing frequency.
HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Reuse high-quality #content across channels and formats to give it new life, says @irinaweber048.
For example, they may be first to hear about a sale at Target or first to share articles from our blog that give tips on living a more sustainable lifestyle. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. bridgetmburns Click To Tweet.
HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Eighty percent of people prefer to watch live video from a brand than to read a blog, and 82 % prefer live video from a brand to social posts, according to research cited by Livestream. Skillful Instagram Live. What tips do you have?
No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated.
Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status. TIP: You also can use reviews to identify keywords to elevate in your blog posts. This article was reviewed and edited independently to ensure that it adheres to the same editorial guidelines as all blog posts.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Have you been using video content on your site lately? Please share your favorite tools and tricks in the comments. No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Share how you’re using it in the comments. HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps. No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorialteam. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Registration is open. Sign up today. .
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Use code BLOG100 to save $100 and register today. . Cover image by Joseph Kalinowski/Content Marketing Institute. No one post can provide all relevant tools in the space.
I use G Suite ’s Google Sheets and Docs every day for everything from collaborating on a client’s blog content to creating spreadsheets to track email outreach promotion and more. One of my favorite uses of Google Docs is to create standard operating procedures for my team. Let me know in the comments.
Blog Engage. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Some popular communities include: HubPages. GrowthHackers. Some of these sites are free; others are paid.
Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. You can maintain a separate alert where you track only web and news/blogs mentions. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. When I first signed up for Instagram, I had no clue how to use it.
In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. Checklist orientation.
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blog post.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Discover how to scale (through automation and other tools) your entire content marketing program at the Intelligent Content Conference March 20-22 in Las Vegas. Register today.
Here are a few more examples of automatic zaps you could create: Publish your WordPress blog posts to your Scoop.it Get Slack notifications for new comments on your WordPress blog posts. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blog posts written by structural engineers.
An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blog posts through social media. Click To Tweet. Email-generated content ideas.
Build a separate content marketing dashboard using Google Analytics to allow your team to quickly see how articles perform and learn from their success and failures. Here’s a nice collection of Google Analytics dashboards, including a blogging dashboard and conversion tracking dashboard. Do you have a tip for the list?
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. HANDPICKED RELATED CONTENT: The 1-2-3-4 Strategy to Drive Leads From Instagram. Can you recommend another way to use Stories to expand your reach? No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Over to you. Any other Instagram Stories hacks you know? Please share in the comments. No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. What tools would you consider using for your social media strategy? What other tools would you add to this list? Share your thoughts below! No one post can provide all relevant tools in the space.
In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. Sure, B is a notable page load speed grade. Content: About 800 words.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. HANDPICKED RELATED CONTENT: 7 Content Marketing Tasks to Automate Right Now. 11 Content Curation and Collaboration Tools to Save You Time. No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Please share your thoughts. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology. No one post can provide all relevant tools in the space.
Subtopic content is the base of the mountain – the content you create on a weekly basis, like blogs, videos, etc. . It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. That’s how I created the DIY truck camper guide over the course of two months – using my website’s blog.
Even if you can boast of impeccable content marketing skills and strategy , a slow-loading blog with poor user experience can cost you a fortune. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Click To Tweet. No one post can provide all relevant tools in the space.
If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
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