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How Zapier Built a Content Marketing Machine

Ahrefs

That was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Zapier’s team had built a tool to automate your tedious business tasks. Anything you could do by copying and pasting—tweeting new blog … Read more ›

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Your Must-Have Checklist for Successful Blog Promotion (Infographic)

Content Marketing Institute

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Readers were free to enter and leave the premises at any time.

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How to Create an Editorial Style Guide

Neil Patel

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide.

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12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Content Marketing Institute

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Those days helped me understand the difference between good and bad design , which has been helpful in creating a blog. Today I present 12 types of visuals you can use in a blog post. I struggle choosing a visual for my content.

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How to Develop and Grow a Successful Podcast

Content Marketing Institute

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. Pat Flynn also accomplished this feat. But it’s rare.

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How Databricks Saves $1.4M Annually with Grammarly

Grammarly

The Challenge Databricks—the data and AI company that over 10,000 organizations rely on—had grown steadily to over 6,000 team members. However, the in-house editorial team was still small and mighty. The only way our editorial team can keep pace is tools like Grammarly.”