Content Marketing Institute

APRIL 11, 2018

Ahrefs for SEO, keyword research, and more. The tool comes with alerts for keyword mentions, backlink analysis, keyword research , SEO site auditing, rank tracking, and more. It’s an easy way to find high-volume, low-difficulty keywords your competitors are ranking for but you’re not. I filter them by keyword difficulty.

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

MAY 29, 2018

SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking. Enter your competitor’s web address in the SEMrush SEO toolkit and see a list of the keywords for which it ranks on Google. This quick way of doing keyword research can identify some target keywords.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Content Marketing Institute

OCTOBER 30, 2018

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson.

Content 111

Content Editorial Team Manufacturing Keywords 111

Content Marketing Institute

AUGUST 23, 2018

Your content team needs to be aware of what keyword research is, how to put together optimized content and target search queries, and how to create content that gets shared on social media. Hence, training your content team in basic SEO and social media is important. Discovery of keywords that have higher potential to rank.

Content Marketing 109

Content Marketing Marketing Editorial Team Search Engine Optimization 109

Content Marketing Institute

JANUARY 7, 2019

Text Optimizer: Include related keywords and concepts. Serpstat: Research keyword gaps. Keyword gap research is a relatively new tactic allowing you to discover which keywords your competitors rank for while your page is nowhere to be found. To look at content gaps on a page: Search for the primary keyword in Google.

Editorial Team 110

Editorial Team Editorial Content Concept 110

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.

Content 111

Content Editorial Team Keywords Construction 111

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. Keyword search volume. Keyword volume is generally used to understand how popular a keyword is and to predict how much organic traffic a page would get if it ranked for that keyword.

Editorial Team 104

Editorial Team Keywords Medical Engineering 104

Content Marketing Institute

MAY 23, 2018

I’m always scouring Feedly, BuzzSumo, Twitter, and the blogs of super awesome folks for articles that are entertaining and useful. Lumen5 (free and paid) is a social video tool that creates videos from blog posts using artificial intelligence. Here are some winning picks from some of our favorite sources. Share in the comments.

Marketing 111

Marketing Editorial Team Editorial Text 111

Content Marketing Institute

APRIL 24, 2018

Identify a head term – an overarching keyword topic with high monthly search volume. Use the Keywords Everywhere plug-in to determine monthly search volume. HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization. 8+ Tools to Find Related Keywords for Your Content. Determine head term.

Content 112

Content Editorial Team Engineering Content Creation 112

Content Marketing Institute

SEPTEMBER 7, 2018

It crawls websites, forums, blogs, social media platforms, and more to find mentions of your brand and let you know about them – in real time via push notifications or through email alerts. Before Google started hiding keyword data under “not provided,” monitoring branded searches was simple. Keyword Planner.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Some search engine optimizers tend to add a link whenever a keyword is used. SEO tip: Don’t add link to every keyword. Hummingbird was the final nail in the coffin for keyword stuffing. the main keyword and its synonyms). stephenjeske.

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

Content Creator 110

Content Creator Script Editorial Team Portfolio 110

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

APRIL 2, 2018

Keyword selection. Keywords are probably the easiest SEO area to mess up. Aim too high for a competitive keyword phrase and you may never rank. Keywords are probably the easiest #SEO area to mess up, says @mikeonlinecoach. Try this: Do you tend to rank one to 10 on Google for keywords searched 300 times a month?

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

NOVEMBER 14, 2018

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. You could have page load issues, but that deficiency might not be to blame for your Google keyword rankings. You probably do too.

Pharmaceutical 92

Pharmaceutical SEO Editorial Team Editorial 92

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blog post.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

JANUARY 24, 2019

You also can find influential Twitter users by keywords under the Search Bios tab and filter the top profiles by category (i.e., Click Discover on the main navigation pane to explore popular posts based on keywords, events, or hashtags. number of tweets, number of followers, social authority). Share your thoughts below!

Social Media 110

Social Media Media Editorial Team Collaboration 110

Content Marketing Institute

JUNE 26, 2018

Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status. TIP: You also can use reviews to identify keywords to elevate in your blog posts. This article was reviewed and edited independently to ensure that it adheres to the same editorial guidelines as all blog posts.

Editorial Team 111

Editorial Team Content Landing Page Editorial 111

Content Marketing Institute

JANUARY 30, 2019

Watch the Google position movement for your keyword. In-team collaboration makes content asset planning easier because: A new checklist – based on the same template – is set up for each project (e.g., keyword research, writing, designing graphics, proofreading, social media marketing , and outreach).

Editorial 107

Editorial Editorial Team Collaboration Social Media 107

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. You can maintain a separate alert where you track only web and news/blogs mentions. It will show you sentiment, top keywords , links associated with your search, and the strength of that mention.

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

OCTOBER 24, 2018

Clustered keyword lists also help you create more in-depth and better structured content. . You can set the bot to serve content that matches user intent by enabling a trigger using “broad-match” keywords to serve users the brand-owned content when they are asking for it. I explain in detail how to do that in this article.

Editorial Team 107

Editorial Team Content Editorial Communication 107

Content Marketing Institute

JANUARY 4, 2018

Also, keyword research is more important now than ever. Marketers can do strategic keyword research to discover which keywords in their space result in a featured snippet, then they can try to provide a better answer that’s marked up accordingly to grab that featured spot. answer box) at the top of search results.

Content 111

Content Editorial Team Keywords SEO 111

Content Marketing Institute

DECEMBER 19, 2017

Do your keyword research. In addition to checking the search traffic to your content pieces, do some broader research on the search volume and keyword rankings for the terms most relevant to your content. TIP: Not sure how to mine the data you need for keyword decision-making? Repackaging.

Long Form Content 108

Long Form Content Editorial Team Editorial Content Marketing 108

Content Marketing Institute

JULY 17, 2018

Sometimes mobile pages are shorter, which means the site has fewer opportunities to rank well for long-tail keyword phrases. Fortunately for Sephora, it ranks well on mobile for competitive broad keywords, like first for makeup with 368,000 monthly searches and first for lipstick with 60,500 monthly searches. But that’s after the fact.

SEO 107

SEO Editorial Team Keywords Engineering 107

Content Marketing Institute

SEPTEMBER 19, 2018

TIP: If SEO is important, do keyword research in the localized languages to ensure that your content fills the local search query needs. If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Click To Tweet.

Editorial Team 111

Editorial Team Content Freelance Contractor 111

Content Marketing Institute

JUNE 27, 2018

domains) or keywords using a host of filters — like date, location, content type, and even word count — and then share that content directly to every imaginable platform: Click to enlarge. As you build a content library it can be easy to become fixated on SEO, keywords, and search queries. Of course, you probably know that already.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JULY 24, 2018

1,000: Invest in keyword research tools like SEMrush. 50,000: Invest in long-tail keyword paid search campaigns. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content. HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization. , asks @derekflanz.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. The process is not too different from choosing your top priority SEO keywords. Here are a few: Roundup blog post. While the roundup is always nice for a blog post, you can aim higher. Social media posts.

Content 111

Content Editorial Team Promotion Social Media 111

Content Marketing Institute

JANUARY 25, 2018

You may want to capture information like browser title, keywords that you want to rank for in searches, description text, H1 text. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Learn how at the Intelligent Content Conference March 20-22 in Las Vegas.

Content 111

Content Editorial Editorial Team Social Media 111

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. Tools use AI to help people surface the right content to share across a network or to enhance a blog. Curating content.

Marketing 111

Marketing Content Agency Content Marketing 111

ProBlogger

MAY 12, 2011

Not getting all the search traffic you would like to get to your blog? Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room. These are longer phrases, using three or more keywords. What did they leave behind? The long tail!

Blog 42

Blog Blogging Editorial Team Consulting 42

Smart Blogger

FEBRUARY 20, 2023

Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO.

Marketing 74

Marketing Social Media Collaboration Digital Marketing 74

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. Want to find guest blogging opportunities (since many websites these days pay for guest posts)?

Freelance 126

Freelance Writing Portfolio Proofreader 126

ProBlogger

MARCH 16, 2014

During my writing career, I’ve had the good fortune to have appeared on many cool and informative blogs and websites – but it hasn’t always been this way. Writing for blogs appeared to be not as easy as I at first thought, and I must confess that the more I learned the nuances of guest blogging, the more the fear ate at me.

Post 47

Post Editorial Team Proofreader Editorial 47

Moz

DECEMBER 13, 2020

Editorial links from popular blogs : Track down authors and editors of those sites and start interacting with them on social media. Many publications list their whole editorial team with all the emails included on their “About” page. Consider inviting them to contribute a quote to your article as well.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

BKA Content

NOVEMBER 14, 2022

A legal content writer does what any professional content writer does — creates informative, relevant and keyword-focused content for websites and other online spaces. Our editorial team puts each candidate through a rigorous application process that includes a spelling and grammar test, writing samples and an arduous training period.

Content Writer 52

Content Writer Writer Content Copywriting 52

ProBlogger

MAY 29, 2017

Using CoSchedule as a Blogging Tool. In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts.

Promotion 51

Promotion Editorial Content Social Media 51