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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Readers were free to enter and leave the premises at any time.

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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Create an Instagram-specific landing page. The bio link is also important.

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Google Leaders Share How to Improve the Mobile Experience

Content Marketing Institute

While shoppers early in the buying process are offered an interactive landing page to sort and explore models based on individual preferences, more primed buyers are led to a page that displays local showrooms and seasonal deals. Landing page performance report. Accelerated mobile pages. The result?

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Content Marketing Institute

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Those days helped me understand the difference between good and bad design , which has been helpful in creating a blog. Today I present 12 types of visuals you can use in a blog post. You do not have to use all of them.

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6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

Content Marketing Institute

Add credibility to website and landing pages. Focus on landing pages with the most traffic or the best leads to conversions. Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status. TIP: You also can use reviews to identify keywords to elevate in your blog posts.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blog post.