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How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorialteam in September, the same was true for me. Our new publishing frequency. Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule.
How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.
Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.
What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Readers were free to enter and leave the premises at any time.
They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn). Publish your #podcast show notes on your blog for extra promotion, says @JoePulizzi.
How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Those days helped me understand the difference between good and bad design , which has been helpful in creating a blog. Today I present 12 types of visuals you can use in a blog post. I struggle choosing a visual for my content.
Each month we try to have a good editorial balance and have new content published for each buyer persona. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw. Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content.
Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. The editorialteam throws in content that delights them. He doesn’t publish anything unless it first sparks his own interest. The Hustle doesn’t stick to just the facts. Develop your nose for news.
The Challenge Databricks—the data and AI company that over 10,000 organizations rely on—had grown steadily to over 6,000 team members. However, the in-house editorialteam was still small and mighty. Traditionally, in publishing, there are safeguards, Hamilton explains.
In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.
Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. The idea is to create one piece of long-form content for your blog – the hub content. TIP: Review your existing blog content. How to Make Your Blogs Funny Using Memes.
But if you treat it as something you do after you publish your content, you’re missing an opportunity. Invite them to review a final draft before publishing the content (Everyone loves to feel like their opinions are valuable, and doing this will get them excited about the promotion you’re going to do next.). Blog Engage.
HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). MeetEdgar publishes the scheduled posts in each category; when the content runs out, the tool starts reposting it automatically. Reuse high-quality #content across channels and formats to give it new life, says @irinaweber048.
Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Publish a monthly roundup of your brand’s mentions in articles & videos, says @SEOSmarty. You can maintain a separate alert where you track only web and news/blogs mentions. Share in the comments.
No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. It’s a mainstay of modern marketing. Chances are, many of them can.
In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. Checklist orientation.
Editor’s note: You may have missed the original post when we published it a couple years ago. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). Outbrain is a content syndication tool that pushes your content across multiple top publishers. How much does it cost?
For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. ” The device responds with an excerpt from the top news article and the publisher’s name. With this new feature, the publishing site gets double exposure. How to embrace the trend? image alternative tags).
A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).
Under the Publish tab on the main menu, you can schedule and publish posts to your Facebook, Instagram, and Twitter accounts. Under the Reply tab under Team Inbox, you can access and monitor your brand’s social mentions. Under the Publisher tab, you can schedule and organize your social media posts. Instagram analytics.
Editor’s note: You may have missed this article when CMI published it a couple years ago. Here are a few more examples of automatic zaps you could create: Publish your WordPress blog posts to your Scoop.it Get Slack notifications for new comments on your WordPress blog posts. Share Instagram photos to your Facebook page.
If you’re considering livestreaming, make a commitment to publish on a regular schedule. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. With experience, you can grow your equipment list. Embrace consistency. Livestreaming isn’t intended to be pristine and perfect.
Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.
When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.
By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.
Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. Publish your half-robot/half-human-created story (yes, straight from the app). Cost of content creation.
An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blog posts through social media. Click To Tweet. Email-generated content ideas.
You can subscribe (about $20 per year) and publish without the watermark. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Click on Stories and upload your animated content. Create the ombre/rainbow text effect. Over to you. Please share in the comments.
However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process. Instant, one-click publishing is what makes Scoop.it!
The way I see it, there are six different ways you can get your content published on Forbes, with a link or unlinked mention that can help your website and business. You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish.
Imagine you publish two blog posts. Google’s featured snippets (also fondly referred to as “answer boxes”) tackle a searcher’s question right away and publish the answer at the top of the results: Wrong assumption. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. I’ve never regretted waiting until the next day to publish,” says Caroline Vella, freelance content writer and editor. “I These writers make content marketing run. It is work.
Even if you can boast of impeccable content marketing skills and strategy , a slow-loading blog with poor user experience can cost you a fortune. In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds.
Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step. Repackaging.
They publish true first person accounts, interviews and inspiring articles. The Bark Well-researched, journalistic articles are most likely to find a home in this magazine, seeking to publish “literate and entertaining” dog-centric articles and stories. Here are 18 opportunities for pet writers.
Most of the 4 million blog posts published each day get lost in the noise. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. HANDPICKED RELATED CONTENT: The Secrets of High-Performing Online Content. Create utterly original, standout, creative content.
Here’s the secret: I don’t, aside from keeping an eye on a couple of blogs about the topic. HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. Blog readers (even better if you segment them by topics). You can’t publish the same ads over and over and get more people to act on them.
Each row should have a blog post URL and its corresponding focus topic. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Reminder: When sorting in spreadsheets, inputs must be uniform.
” In response, the Capital Ideas teampublished the answer in what became their top opt-in article. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Their global funds are down, and they don’t want to buy more. What else can I tell them?”
As Julia McCoy recently pointed out , content creation robots are here, helping publishers like The Washington Post, Associated Press, and others keep up with the high demand for up-to-the-minute information. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
As always, I’m hard-pressed to squish the richness of this conference into a blog-sized summary, but I’ll take a shot by highlighting three main takeaways: Chatbots may be the straw that finally forces marketers to break the copy-paste habit. Artificial intelligence exists today that can automate and enhance many aspects of marketing.
HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Engagement. Search engines like Google want users to have a good experience. What’s been your experience?
Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. Want to find guest blogging opportunities (since many websites these days pay for guest posts)? Keep it simple.
Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. Tools use AI to help people surface the right content to share across a network or to enhance a blog. Curating content.
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