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But over the course of my (almost) decade of full-time freelance writing, I’ve written for a handful of places that maintain extremely high editorial expectations. Maybe you’ll find a thing or two you can add to your own editorial process. The guidelines High editorial expectations are laid out before a single word is written.
As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide.
With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.
That was the challenge I faced when I became the second member of Zapier’s editorialteam in 2014. Zapier’s team had built a tool to automate your tedious business tasks. Anything you could do by copying and pasting—tweeting new blog … Read more ›
Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorialteam to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Click To Tweet. Click To Tweet. Researching.
The MainStreet editorialteam was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.
What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Readers were free to enter and leave the premises at any time.
However, the in-house editorialteam was still small and mighty. As talented as the lean team was, it was not easy for them to manually edit every instance of marketing copy, every corporate communication, and every customer-facing message. The only way our editorialteam can keep pace is tools like Grammarly.”
They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. From there, I notify the editorialteam, so it can prepare the show notes for publishing on the CMI blog. Pat Flynn also accomplished this feat. But it’s rare.
Before I joined the CMI editorialteam in September, the same was true for me. Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule. CMIContent blog will leave time for readers to pause and reflect on weekends, says @Kmoutsos. Our new publishing frequency.
Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Mintent is content marketing software to help you keep track of campaigns and content assets and it offers a robust editorial calendar. Get Slack notifications for new comments on your WordPress blog posts.
Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We Consider how the team treated a series devoted to virtual reality. Match tools to touchpoints. Primary stories.
Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. iQ’s head of publishing Luke Kintigh and iQ’s managing editor Deb Landau shared the lessons learned in their Content Marketing World talk How Intel Evolved From Blogging to Running a Full-Fledged Media Property. .
When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.
Build a separate content marketing dashboard using Google Analytics to allow your team to quickly see how articles perform and learn from their success and failures. Here’s a nice collection of Google Analytics dashboards, including a blogging dashboard and conversion tracking dashboard. Do you have a tip for the list?
I’m always scouring Feedly, BuzzSumo, Twitter, and the blogs of super awesome folks for articles that are entertaining and useful. Lumen5 (free and paid) is a social video tool that creates videos from blog posts using artificial intelligence. Here are some winning picks from some of our favorite sources. Share in the comments.
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blog post.
In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. Checklist orientation.
HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Reuse high-quality #content across channels and formats to give it new life, says @irinaweber048.
For example, they may be first to hear about a sale at Target or first to share articles from our blog that give tips on living a more sustainable lifestyle. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. bridgetmburns Click To Tweet.
The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Repeat the process until the content scores 90 or higher.
HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Eighty percent of people prefer to watch live video from a brand than to read a blog, and 82 % prefer live video from a brand to social posts, according to research cited by Livestream. Skillful Instagram Live. What tips do you have?
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Have you been using video content on your site lately? Please share your favorite tools and tricks in the comments. No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Share how you’re using it in the comments. HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps. No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Use code BLOG100 to save $100 and register today. . Cover image by Joseph Kalinowski/Content Marketing Institute. No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorialteam. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Registration is open. Sign up today. .
These three design tips will keep your blog, social media, and other visuals on the right track. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . White space 101: Remove to improve.
No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated.
I use G Suite ’s Google Sheets and Docs every day for everything from collaborating on a client’s blog content to creating spreadsheets to track email outreach promotion and more. One of my favorite uses of Google Docs is to create standard operating procedures for my team. Let me know in the comments.
Blog Engage. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Some popular communities include: HubPages. GrowthHackers. Some of these sites are free; others are paid.
Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. You can maintain a separate alert where you track only web and news/blogs mentions. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Discover how to scale (through automation and other tools) your entire content marketing program at the Intelligent Content Conference March 20-22 in Las Vegas. Register today.
Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. When I first signed up for Instagram, I had no clue how to use it.
In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. Sure, B is a notable page load speed grade. Content: About 800 words.
As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blog posts written by structural engineers.
17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Each row should have a blog post URL and its corresponding focus topic. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. All the content about blenders, microwaves, food processors, etc.,
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Over to you. Any other Instagram Stories hacks you know? Please share in the comments. No one post can provide all relevant tools in the space.
Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Here are some things the content team at Capital Group does: Conduct polls on Capital Ideas site. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Stay plugged in to audience needs.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. What tools would you consider using for your social media strategy? What other tools would you add to this list? Share your thoughts below! No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Please share your thoughts. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology. No one post can provide all relevant tools in the space.
An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blog posts through social media. Click To Tweet. Email-generated content ideas.
Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. These writers make content marketing run.
If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
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