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A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Do you need blog posts, social media updates, whitepapers, or email campaigns? Blog Writers : They create engaging, informative articles to attract website traffic. What are your content goals?
A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. What exactly is the role of a content author?
The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.
Engaging website content is the backbone of any successful online presence. By blending search engine optimization with compelling narratives, businesses can attract more visitors, keep them engaged, and convert them into loyal customers. Tailoring your content around these needs will make it more relevant and engaging.
As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. While keywords are important for SEO, they are not the sole focus.
We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. SEO and keyword analysis We knew we weren’t ranking as high as we wanted to for our main areas of expertise and that we needed to retool our SEO approach. Needless to say, a lot has changed since then.
Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Further reading: Blog Design: The Complete Guide Optimize for Mobile Screens More than half of all web traffic comes from mobile devices. Enter your product or service, and the tool will list question-based keywords.
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Performing this task is easy with Semrush’s Keyword Gap Tool. View the reports to see how your site’s keywords perform against your competitors. Further reading: Keyword Analysis: A Comprehensive Guide 4.
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.
million blog posts get published. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. In this blog, we’ll show you exactly how to write an article that does just that—in seven steps. Open the tool, type your seed keyword, and hit “ Search.”
Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.
million blog posts published daily , standing out requires quality and strategic topic selection. BuzzSumo: Identify Performing Content BuzzSumo’s Content Discovery analyzes millions of articles to reveal which topics generate the most engagement, shares, and backlinks in your industry.
A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. Secondary keyword: Related words or phrases that support the primary keyword.
Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase social media shares and engagement. What is engaging content ?
Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords. for every 1,000 keywords processed. But Keyword Surfer ’s Chrome extension solves this problem.
Many web designers offer free site audits, and I interviewed three potential collaborators within my fixed budget before engaging with one for my revamped site. Dont be clever: optimize and prolong engagement The name you choose for your URL should be clear and have longevity, so it builds in ranking. The staples.
Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. This adds up to 132 percent more engagement–without doing any extra work past the initial setup. The key with automated DMs is it needs to be triggered based on keywords. Send upsell campaigns.
AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue. Unlike traditional marketing channels, content marketing provides a long-term, sustainable approach to engaging with audiences. Efficiency and scale AI also streamlines ideation and content creation.
How to Start Creating Engaging Stories Before investing in content, identify what makes your brand relatable. Look for patterns in engagement and sales attribution. Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. And it worked. Test and iterate.
Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. User engagement (or “behavior signals”) is another important ranking factor in local SEO for small businesses. Such engagement includes clicks, appointments, and time on your pages.
Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K Now, you have a list of relevant keywords.
A keyword might trigger an AI Overview one day, but not the next. Similar to featured snippets and local packs (the local business results that appear alongside a map), AI Overviews may change how users engage with search results. To determine the intent behind your target keyword, use Semrush’s Keyword Overview tool.
Blogging is one of the most powerful tools for growing your online presence, but many businesses are using it the wrong way. Learning how to make a blog the right way will take your online business game to a whole new levelif you do it strategically. How Might a Business Use a Blog? What Is the Right Way To Make a Blog?
I’ve been using Jasper AI for a year or so and have found it helpful in creating content since I have multiple blogs. If you are unfamiliar, Jasper AI uses templates and recipes to write content like blog posts, emails, marketing materials, bios, social media posts, and more. Write Blog Outlines.
Blogging is only half the battle. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility.
Even the best rsums wont see the light of day without the right keywords. More importantly, AI can analyze job postings and recommend relevant keywords and phrases to include in your bullet points to optimize your rsum for an ATS and improve your chances of getting your rsum in front of human recruiters or hiring managers.
Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . These are high-intent keywords , and they’re your ticket to higher rankings and more sales. . How to uncover the intent behind a keyword .
Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results.
Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Think about someone searching for “how to optimize a blog post.” ranking keywords 110.2K in traffic value Click the “ Positions ” tab to discover every keyword you rank for.
How Do You Know If Your Blog Is Working for You? 12 Key Blog Metrics To Track When you start a blog, it can take time to see tangible results. Patience and persistence are key, but understanding how to measure blog metrics is just as important. If you make a purchase using the links in this post, we may earn a commission.)
20 benefits of publishing a blog post every day. Blogging has become an integral part of online communication and content creation. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Faster indexing by Google due to regular updates.
You have spent a good amount of resources to produce quality blog posts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. So what are you doing wrong?
It helps you locate high-ranking keywords and create engaging content. Its free AI outline generator , takes the keyword you enter and the region you are trying to target to create an in-depth content brief with all the headings and subheadings you should cover. It also suggests good headlines with a powerful CTA.
It runs a test to see how users engage with this new information. This should give Google enough new content to test for our target keyword. keywords Key Takeaways Find your data edge. ” This behind-the-scenes content is highly engaging and naturally unique. What does Google do? monthly organic visits $330.0K
Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field.
Incorporating relevant keywords and optimizing content for search engines and reader engagement. Conduct and Leverage Keyword and Topic Research Effective SEO content writing begins with solid keyword research. Remember, search engines focus on context, not just keywords.
Are they engaging with it? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. For example, you can adapt longer-form content to rank for certain keywords or repurpose a blog post into bite-sized social media posts for better engagement. Why or why not?
You’ve seen them everywhere: engaging, clickable articles that promise “10 Ways to…” or “5 Best…” solutions. Learning how to write a listicle might seem straightforward, but creating one that drives real engagement while delivering value is easier said than done. It’s how you use it.
Want to know how to rank well on Google for loads of keywords related to your niche? Higher rankings for hundreds of keywords related to your products and services! Since Google views you as a high-quality source, its algorithm will start favoring you in the rankings for your niches keywords. The results?
This heightens the chances that Google will start ranking the sites content in top positions for lots of keywords related to the topic due to the established trust. Your users have quick access to cluster pages for further reading, which is a great way to keep them engaged in your websites content loop (and more likely to make a purchase).
As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. That meant I could name my service SaaS blog content writing services. 10/word to $.50/word
Helping make sure that your content is engaging, easy to read, and SEO-friendly. Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Chat-Based Research Copy.ai
When you blog even once or twice a month, you can drive leads, position yourself as an expert, and share links to the blog. Before you say you hate writing, consider these powerful blogging tips that I’ve learned over the years as a content author. Why is it time to consider blogging on your business website?
When you blog even once or twice a month, you can drive leads, position yourself as an expert, and share links to the blog. Before you say you hate writing, consider these powerful blogging tips that I’ve learned over the years as a freelance writer. Why is it time to consider blogging on your business website?
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