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In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Let’s get started.
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. Okay, ready?
Have you ever wondered how to find keywords on a website? At Backlinko, we track how often people find our site through specific keywords. So, we can search our website for keywords. Like this: By searching for keywords on our site, we identify existing content and areas for improvement. Why Search a Website for Keywords?
Keyword cannibalization can negatively impact your website’s organic search performance. Cannibalized pages undermine your SEO efforts. Cannibalized pages undermine your SEO efforts. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization?
Do you need blog posts, social media updates, whitepapers, or email campaigns? Blog Writers : They create engaging, informative articles to attract website traffic. SEO Writers : These professionals focus on optimizing content for search engines. How do you approach SEO in content creation? What are your content goals?
Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. So you can find the right solution to improve your website’s SEO. What’s the Best Rank Tracking Tool?
Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. This can vary from blog posts to web articles, newsletters, and social media posts. SEO Techniques Content authors also incorporate Search Engine Optimization (SEO) practices to make their content visible online.
In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!
Is Google Punishing KeywordSEOBlogs? Youve invested countless hours researching the perfect keywords and crafting blog posts, yet the results are lackluster. Why do some blogs seem to climb the rankings with ease while yours vanish into the void? Does Google Still Look for Keywords in SEOBlogs?
These plumbing companies all focus on the same core SEO strategies. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. With SEO for plumbers, your business can achieve similaror betterresults.
Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. However, local SEO for small businesses is particularly important for modest enterprises that depend on foot traffic and community support. What Is Local SEO for Small Businesses?
With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Or Zoe Ashbridge’s discussion of keyword cannibalization.
How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. Ready to level up your SEO?
In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. AI-powered keyword research works the same way.
We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. It revealed valuable insights about content longevity, SEO, and how our readership has evolved. So, we started out by conducting a comprehensive keyword and competitor analysis.
The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.
This concept is known as “information gain” in SEO. Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff. But then, a new article pops up discussing how AI is changing SEO. This should give Google enough new content to test for our target keyword.
Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats? Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date blogging statistics to know in 2024. What’s the typical word count?
Each of the examples I just mentioned started from somewhere else: blockbuster blogs. But it’s even more likely you’re familiar with an article he wrote on this blog in 2018 (!): “ Your Blog Is Not a Publication.” The term most likely also came from a blog post or online publication. Feedback and iteration.
To thrive as a freelance writer in 2025, mastering SEO content writing is essential. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content. What Is SEO Writing? SEO-friendly content balances writing for humans and optimizing for search algorithms.
That’s where SEO-optimized content writing plays a critical role. We’ll cover the core elements of SEO content services, from research and writing to technical optimization and conversion strategies. Content Structure: Using proper headers (H1, H2, H3) and short paragraphs makes content easier to read and improves on-page SEO.
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Semrush’s Keyword Magic Tool is great for this task.
And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?
How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? One of the most crucial parts of the optimization process is choosing the right keywords for your audience that will appear in search results. What’s the Big Deal with Keywords?
While not as bad as missing out information which should be included, this can have tangible SEO consequences. This is because Google prioritizes user experience; so, a blog post which smoothly answers the users enquiry will rank higher for relevant keyword searches than one which waffles on.
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEOkeyword mapping. What Is Keyword Mapping?
How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Learning how to find low-competition keywords gives you a huge edge in SEO. What Do Low-Competition Keywords Look Like?
Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam.
A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. Secondary keyword: Related words or phrases that support the primary keyword.
Tip for you: One popular AI writing technique that helps avoid writer's block is to enter a prompt that instructs the AI tool to produce synonyms for phrases in a blog title or variations of the entire header to make the content captivating. The tip for this is to use the right keywords to search for inspiring ideas.
million blog posts get published. In this blog, we’ll show you exactly how to write an article that does just that—in seven steps. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Every day, over 7.5
What does the rapid evolution of AI mean for SEO and the future of search? SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. How businesses optimize for SEO is changing. To stay ahead, marketers must adapt their SEO content strategies.
If your business relies on local customers, learning how to rank for “near me” keywords can significantly boost your visibility. Understanding the basics of how near me searches work and how to choose the right keywords can give you the tools to better optimize your website and rank higher in local search results.
Does Embedding YouTube Videos Help SEO? Of course, the real question is whether embedding YouTube videos helps with SEO. Of course, the real question is whether embedding YouTube videos helps with SEO. Can You Embed YouTube Videos in SEO Content? YouTube makes it easy to spice up your blogs with helpful video content.
Ranking higher on search engines is a major goal of digital PR campaigns, meaning you can use digital PR for SEO success. Much like SEO, digital PR aims to build authoritative backlinks from relevant websites. With SEO, your focus is entirely centered on reaching #1 on Googles search results. Link-building. Why is that?
Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.
To achieve this, ensure the Name, Address, and Phone (NAP) details are clear and consistent this is a key factor for local SEO success. Why Location Pages Matter for Local SEO Do location pages work for SEO? Location pages also attract valuable backlinks from local directories and businesses, strengthening your SEO.
WHY DO COMPANIES NEED A BUSINESS BLOGGING SERVICE? Choose Melanie Saxton’s professional business blogging service with more than a decade of effective blogging experience. Organic SEOBlogging should provide value and is part of your marketing content efforts. Blogging done right is time-consuming.
million blog posts published daily , standing out requires quality and strategic topic selection. ” It’s constantly analyzing data patterns and market trends to help you build comprehensive topic clusters that boost your SEO authority. A Strategic Approach to Content Ideation With approximately 7.5
It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. They rank for 43 paid keywords, spending around $6.9K Now, you have a list of relevant keywords.
7: Social media hashtags or keywords Think of social media hashtags and keywords as an extension of your FYP. TikTok’s SEO (search engine optimization) is chef’s kiss and works very similarly to Google — just type in relevant keywords and popular posts including that keyword will appear like web pages.
It requires an SEO-driven content strategy that accounts not just for your audience’s preferences, but their search behaviors. That’s where SEO content strategy tools come in. Instead, you need a healthy mix of tools, all playing their own distinct roles in driving your SEO content strategy.
But is Shopify good for SEO? Is Shopify Good for SEO In General? Yes, Shopify can be SEO-friendly, but success depends on how you optimize your store. What Are the SEO Issues With Shopify? Despite Shopifys popularity, some SEO professionals argue that it isnt a good platform for search engine optimization.
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