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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.
Last week I was involved in a number of conversations with readers about blog post length and whether it was better to write long posts or short ones. Having said that, I have been experimenting over the last few months with the two extremes of short and long posts. The Ultimate Guide to Selling Your Blog (5470 words).
Blogging is one of the most powerful tools for growing your online presence, but many businesses are using it the wrong way. Learning how to make a blog the right way will take your online business game to a whole new levelif you do it strategically. How Might a Business Use a Blog? What Is the Right Way To Make a Blog?
If you own a company and are interested in starting a blog, what should you know? Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? What content should you publish? Refresh old blog posts on your site.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. All these iterations fall under content repurposing. The problem?
“What should I write in my blog?” Even the biggest bloggers, businesses, and brands get stuck when generating blog ideas. And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blogpublishing is critical to your success.
million blog posts get published. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. In this blog, we’ll show you exactly how to write an article that does just that—in seven steps.
Your publishedcontent is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. For example, you distill high-performing old blog posts into Instagram carousel posts. At Buffer, we regularly repurpose content — and one of our core strategies is turning our blogs into social media posts.
According to its blog , Google uses BERT and neural nets to understand content and rank passages better when appropriate. Google still indexes the entire page but looks for content and the meaning of passages while it crawls the full page. Long-formcontent will have a better shot at ranking for more keywords.
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Writer is an AI-powered writing platform that helps content teams scale quality content production by generating drafts, editing for consistency with style guides, and a LOT more.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publishblogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.
Maybe you were looking for software, or perhaps you found a software review on a blog you regularly visit. There is a reason people publish these types of reviews, and it’s not just to earn affiliate income, although that is a benefit. The more content you publish, the better chance you have of being found in the search engines.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. Stuck in the Book , a book blog run out of Manchester, England, created these guides. Two of the guides in the example above are Product Guides.
The reason why any blog accepts backlinks is ultimately to help themselves. Here’s a little secret: Most sites are looking for the same benefits, such as: content relevant to their site detailed content well-written content a legitimate site. What is the word count of the blog post? What is the title?
In this blog post, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. Utilize Long-FormBlog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Use Guest Blogging to Widen Your Reach 5.
As you embark on your blogging journey, the question of “What should my first blog post be about?” The blank blog draft can intimidate anyone, whether or not you’re a writer. Companies that blog get 55% more visitors, 97% more inbound links, and 434% more pages indexed in Google. What Should My First Blog Post Be About?
If you're used to thinking in terms of keywords, you can think of pillar content as those too-broad keywords you would never want to target with a single post because you're used to focusing on long-tail keywords that get more narrow and focused results. A pillar post is long. Remember, pillar posts need to be long-formcontent.
For many, that means a focus on blogging. Research states that 56% of marketers who leverage blogging feel it’s effective. While blogging can yield great results, there’s no denying that it takes time, effort, and money to create valuable, high-quality content. What Evergreen Content Isn’t.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. This blog post will show you why that’s true.
In addition to its social media presence and a blog to engage with customers, DSC features members in its monthly newsletter and ensures its subscribers are at the heart of the business. You might know ProBlogger from its jobs board or its blog. Optimizing Content for Niche, Long Tail Keywords. Then there’s ProBlogger.
User generated contentContent marketing started out as a few blog articles, a Facebook post followed by a tweet. Content became militarized and industrialized. The monolithicmedia companies had been poked and stirred and discovered the power of content and publishing. It was a gentle walk in the park.
Like the one that says there are five million blog posts published daily. This means not only does your content need to be great, it means it also needs to be published frequently(like several times a week at least). Personally, I find long, in-depth content works the best for generating leads and ranking well.
A survey by Orbit Media Studios states that the average blog post takes almost four hours to write. That’s actually a 63% increase over 2014, when the average blog post took just under 2.5 If you’re wondering why the writing time has gone up so much, it’s because Google’s algorithm updates have started to favor long-formcontent.
We had an INSANE report go out December of 2022 analyzing over 428 pieces of content we’ve silently published and studied over the last 12 months ( see the full report here ). Out of over 400 pieces of content, we divided them up into two types: long-form and short-form. That’s right – one!
Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? In this blog post, we’ll: Break down how content strategy services work.
Profitable, sustainable content strategies begin with a blog post. They end with a blog post, 58 instagram posts, maybe a podcast episode or two, probably some YouTube videos, oh and TikTok, some –ok you get the point. Lots of content. Putting out so much content seems impossible, especially with smaller teams?
Thought leadership content is a great way to do this. But what exactly is thought leadership content? In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative content marketing on your website. Most of it is also long-form.
Artificial intelligence has shaken up content creation forever. Now we can write headlines, social media posts, emails, and even long-formblogcontent 5-10x faster. You need short content in the mix to help promote your long-formcontent like blogs, ebooks, guides, and lead magnets.
Inventory your content. Review the content in your archives. HANDPICKED RELATED CONTENT: 8 Ways to Take a Fresh Approach to Content Formats. When audiences get overwhelmed by content bombarding them (as we all often do), even content from their favorite creators can slip through the cracks. Repackaging.
Topping the list at 76% were news announcements and press releases, meaning publishing these will lead to lots of valuable backlinks from online publications. Publishing original research is another backlink magnet that will help you generate referral traffic and improve your domain authority.
If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. Part 1: Create a Great Channel Layout & Organize Your Youtube Content. The CTA says how often I publish new videos. Here’s how to do just that.
15 Review before publishing Check for any grammatical errors, verify the relevance of your content to your professional goals, and confirm that your message aligns with your intended tone and audience. The post The Dos and Don’ts of LinkedIn Posting: Enhancing Your Professional Brand appeared first on Grammarly Blog.
Searching for the best AI blog writer to beef up your content strategy? But in this guide, we’ve curated a list of the top 10 AI blog writers to streamline your content creation. Now, imagine this technology lending a hand in content creation. That’s where AI blog writing software steps in.
Relaunch top content. This is the year I want you to look into relaunching your top content. Content can go stale after a few years. So we launch content. You have a blog, you launch it, and you share it on social media. Update old content with new links. You're adding links to your new content.
Of course, you know that writing more blog posts will increase your blog traffic. If one blog post results in an average of 200 visits, then two blog posts should magically turn into 400 visits. What if there was a way to increase your blog traffic without creating more content? Create Longer-FormContent.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Fortunately, as it does for speed optimization, Google explains feature snippets and how to get to position zero in this blog post. This will make it easier for you to understand the concept and learn how to adapt your content to it. Long-formcontent. Don’t disregard long-formcontent when optimizing for audio.
Improving SEO Rankings Depends on The Quality of Your Website or Blog. How to Start a Blog That Makes Money. Learn How to Make Money Blogging. The Best Blog Platforms and Sites Compared. I use header tags for all my websites and blog posts. Start Blogging. Blogging is great for your business.
Below are the most common types and how you can include them in your content marketing strategy. Blog Posts & Articles. Blogs are a form of digital content that builds trust between brands and their audience. Blogs should be written in a light, conversational tone. White Papers.
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