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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
? ?. Editor’s note: Given the ongoing need for brands to use socialmedia strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where socialmedia is no longer a safe space for your brand to play at all? You’re not alone.
Content Marketing Vs SocialMedia Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, socialmedia marketing is a major contender for the throne. In the matchup of content marketing vs socialmedia marketing, which channel would win?
Yes, when you write a quick email or socialmedia update, it’s possible to jot down your thoughts as if you’re actually chatting on the phone. But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. That it matters.
Blogging is one of the most powerful tools for growing your online presence, but many businesses are using it the wrong way. Learning how to make a blog the right way will take your online business game to a whole new levelif you do it strategically. How Might a Business Use a Blog? What Is the Right Way To Make a Blog?
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on socialmedia, etc. All these iterations fall under content repurposing.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them. I went from getting $.10/word
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action.
million blog posts get published. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. In this blog, we’ll show you exactly how to write an article that does just that—in seven steps.
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, socialmedia copy, blog posts, job descriptions, and more. This tool also has a long-form document editor, which is nice when you’re writing blog posts or articles.
All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another socialmedia platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other socialmedia channels.
“What should I write in my blog?” Even the biggest bloggers, businesses, and brands get stuck when generating blog ideas. And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success.
If you own a company and are interested in starting a blog, what should you know? Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? What content should you publish? Refresh old blog posts on your site. First Name.
At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blog posts. I knew if I didn’t switch to a more video-friendly content format, I’d be doing them a major disservice. Let’s dig in. Why YouTube? We call this microcontent.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your socialmedia channels.
I own several blogs, and as a blogger, the thought of creating tons of content quickly was amazing. I mainly use something like Jasper AI to help me brainstorm content ideas for my blogs and client pieces. This blog post you are reading was an idea I got from asking ChatGPT! So, how can you not be left in the dust?
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
When Instagram launched in 2010 with its visually-focused platform, it disrupted the socialmedia scene. The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Why You Should Use Instagram Guides.
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.
Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Is Long-FormContent Necessary? With written content, there are two approaches a writer can take. This type of writing is considered long-formcontent.
How Important Is Good Content? You always read their newest blogs and click through on their social posts or in their newsletters. You look forward to consuming the content, and you spend lots of time on the website absorbing it all. Content covers everything from blog posts to product descriptions to case studies.
Digital PR is the online equivalent of this and entails networking with bloggers, socialmedia influencers, and online publications (like The New York Timess website instead of the print newspaper). Only after youve built a strong rapport should you broach the topic of forming a partnership for backlinks and shout-outs.
The reason why any blog accepts backlinks is ultimately to help themselves. Here’s a little secret: Most sites are looking for the same benefits, such as: content relevant to their site detailed content well-written content a legitimate site. What is the word count of the blog post? What is the title?
In this blog post, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. Utilize Long-FormBlog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Use Guest Blogging to Widen Your Reach 5.
As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on socialmedia. Socialmedia: Likes, shares, and comments. Conversion means different things to different businesses.
Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and socialmedia all require us to stay on top of things. Optimizing Content for Niche, Long Tail Keywords.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. This blog post will show you why that’s true.
SEO, PPC, even some socialmedia sites can drive online sales for your luxury brand. This could be a socialmedia platform you want to pay particular attention to; it could be Google; it could even be a custom app. You can also partner with influencers on socialmedia channels. SEO For Luxury Brands.
The prompt can be as long as you need, but you have to mention everything in the same message, as most AI chatbots consider each new message a separate prompt. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy. AI copywriting: Hey, TikTok!
It depends on how much value a content type brings to your client. . Similarly, research reports, long-formblogs, and landing pages help clients bring more revenue or visibility to their company—making them highly lucrative. But follow them on socialmedia and start forming a relationship.
As you embark on your blogging journey, the question of “What should my first blog post be about?” The blank blog draft can intimidate anyone, whether or not you’re a writer. Companies that blog get 55% more visitors, 97% more inbound links, and 434% more pages indexed in Google. What Should My First Blog Post Be About?
Because of how often your smartphone visitors might visit your site to browse rather than sit down and digest content, you will want your content to be easily digestible for readers who want quick snippets on the go. What Are the Benefits of Browsable Content for Mobile Optimization? Blog writing is an entirely different game.
If you're used to thinking in terms of keywords, you can think of pillar content as those too-broad keywords you would never want to target with a single post because you're used to focusing on long-tail keywords that get more narrow and focused results. A pillar post is long. I've identified six things: 1. So what do I mean?
In this guide, we will explore why content marketing is so important and offer 10 tips you can use to improve your content marketing strategy. What Is Content Marketing? Content marketing is marketing focused on creating and publishing valuable content (blogs, videos, socialmedia posts, infographics, etc.)
Well, not yet ) Elephant in the room: will this put those of us who work in marketing writing—copywriters, content writers, copyeditors, socialmedia managers, ghostwriters—out of a job? But for socialmedia posts, blogs, articles, research for those … wow. I may use for … Content writing.
SocialMedia Trends – Where Should You Focus Your Energy. In our last episode I covered seven trends in socialmedia and blogging. long-form video? Use your own to host a podcast or blog. Links and Resources for Trends in SocialMedia – Where Should You Focus Your Energy?
You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly socialmedia, to craft personal brands that attract countless people to their websites and socialmedia accounts. Look at those social share numbers though!
Bear with me as I show you part of why I like the idea of blogging as being similar to fishing. One of the major topics on ProBlogger lately has been socialmedia. While search engines have been very important in the development of the Internet, socialmedia has led a revolution in how we interact with content.
Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? In this blog post, we’ll: Break down how content strategy services work.
Why Businesses Need Content Marketing Content marketing has come a long way since its inception. Initially, it was primarily about creating informative blog posts and articles to attract potential customers. However, as the digital landscape evolved, so did content marketing strategies.
Below are the most common types and how you can include them in your content marketing strategy. Blog Posts & Articles. Blogs are a form of digital content that builds trust between brands and their audience. Blogs should be written in a light, conversational tone. SocialMedia.
Improving SEO Rankings Depends on The Quality of Your Website or Blog. How to Start a Blog That Makes Money. Learn How to Make Money Blogging. The Best Blog Platforms and Sites Compared. Produce high quality content. Encourage sharing on socialmedia. Use tools to outperform content marketing.
How long should a blog post be? It’s a conundrum that many bloggers face, and the answer is crucial to your blog’s success. So, are you ready to optimize your blog posts and keep your readers hooked? Master the Art of Engagement It’s time to rethink the way we view blog post length.
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