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Imagine this … Henrietta is reading your salescopy. Often, salescopy remains superficial. Yes, most copy explains the features and benefits of a product or service. Whitman suggests that the strongest, most persuasivesalescopy appeals to at least one of the 8 life forces. Rated 4.96
For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your SalesCopy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Why is that?
In their salescopy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Answer their questions.
When I pick an idea for a new blog post, I always ask myself: What’s in it for you? Sarah is a composite of various people who might be reading my blog, and she’s also a bit like my younger self. She wants to write persuasivesalescopy without selling her soul. Otherwise you wouldn’t be reading this.
Let’s talk about your salescopy and your sales pages, because the copy on that offer page is gonna make or break your website launch, your offer launch, whatever it is you’re putting out there, and finally sling it. BUT at some point you need to shut up a little bit. CLICK BELOW TO PIN IT!
If you want to write better salescopy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study salescopy. It’s salescopy. What do you like to read?
A science-backed approach to writing for impact Today’s blog post is inspired by the book Writing for Impact by Bill Birchard. In salescopy, we don’t let readers wait long to find out the answers on questions. But good writing is not just about emulation and intuition. Science backs up a lot of writing advice.
To stand out in the crowded precious metals industry, optimize every aspect of your business, including your salescopy. To stand out in the crowded precious metals industry, optimize every aspect of your business, including your salescopy. She can write: Compelling web copy, especially for your Home and About Us pages.
In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. When writing your call to action, you should find a way to integrate these persuasive words : You Free Bonus Because Instantly New.
Hence the short window of opportunity you have to grab attention and keep them reading your salescopy. The question suggests a different audience to the one who is searching for persuasion techniques. Whether writing a Facebook ad, blog post, or seo copywriting keep your potential customer in mind. Keep it simple.
Adaptability to different formats: Writing for various content formats, such as blog posts, articles, social media posts, eBooks, or video scripts. The ability to craft compelling, engaging, and persuasive content is paramount in capturing the attention of your audience and driving desired actions.
Direct-Response Copywriter – Learn the secret strategies for crafting gripping salescopy that seizes attention and sparks desire for your product or service. Ecommerce Marketing Master – This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). Best for creating product descriptions and landing page copy Copy.ai has prompts for various sorts of copy. Or your competitor’s.
Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!
Companies across various industries rely on skilled writers to create engaging content for their websites, blogs, social media, and marketing materials. As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy.
At its core, freelance copywriting is the craft of writing persuasive, engaging content as a self-employed professional. Freelance copywriters are the creative masterminds behind catchy slogans, compelling sales emails, insightful blog posts , and persuasive web copy. Sounds awesome, doesn’t it?
To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the salescopy is written. And “Nothing happens online until the salescopy is written.”. Whether it’s emails, videos, sales letters, landing pages, blog posts, articles, etc.
In the book Influence: The Psychology of Persuasion , author Robert B. Reply to comments, answer questions, and, every so often, visit a reader’s blog and give them some free feedback or tips on how to improve their site. For example, Dan Kennedy wrote salescopy that generated over $10 million in sales over the years.
For example, here’s a Facebook post we paid a skilled copywriter to write: And here’s an example of an email I recently asked a copywriter to write: Other types of written copy include: Sales letters – A long, one-page sales letter commonly used to sell information products. Here’s the one we use for Paid to Write.
You and your blog or business are here to fill a need. It is hard to write compelling conversational copy when you don’t know anything about who is reading your site. In order to write persuasively, you must have a clear picture of to whom you are marketing in the first place. Originally at: Blog Tips at ProBlogger.
From the persuasive prose of a seasoned copywriter to the captivating narratives of a storyteller, trigger words help breathe life into written content, transforming passive readers into active participants. Action-oriented trigger words are crafted to prompt immediate action or decision-making. 30 action-oriented trigger words 1.
Example: If a client wants a blog post, ask specifically if they want SEO optimization, a certain word count, or a particular tone, so you know exactly what to deliver. “To ensure I meet your expectations, can you describe what you envision for this blog post in terms of SEO, word count, and overall tone?”
A swipe file is a collection of writing examples — email subject lines, landing pages, sales pages, banner ads, breathtaking blog or social media posts, headlines, etc. The reader knows the purpose of this email is to encourage them to read a blog post. Let’s dive in and find out… What is a Swipe File? It has a clear goal.
They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. This is usually done by using blogs, articles, press releases, etc. Persuasive writing is at the core of all good marketing copy. Over the past 100 years, copywriting has sold billions of dollars of products.
He would write a blog post to explain why he as a Top Copywriter was so excited about AI and why he was now a Prompt Engineer! (Or But fi r st , g r ab ou r Step-by-step guide to using AI and ChatGPT P ROMPTS to create copy that converts! Plus the deepest darkest pain point research prompts so your copy writes itself!
But its salescopy is almost as seductive as its design. A common trick of persuasive marketing copy is to communicate both benefits and features : Benefits explain to customers how a product will improve their lives and that’s why they may want to buy (e.g., Your salescopy is about your product, right?
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