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How to Create an Editorial Style Guide

Neil Patel

The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement. schreibot Click To Tweet.

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Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

Before I joined the CMI editorial team in September, the same was true for me. And just a few weeks ago, in PNR Episode 207 , Joe and Robert talked about the latest research from Orbit Media, which shows a decline in publishing frequency (and an increase in post length) among individual bloggers.

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The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

Content Marketing Institute

You can use these articles as excellent standalone pieces to submit as posts on sites that accept guest bloggers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. This primary article contains points and takeaways you can elaborate on in other articles – the spoke content.

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How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

Our agency team came up with the idea of creating what we call a Goodness Circle. It’s a year-round program with a dozen bloggers; we contract them to write a certain number of posts about our brand each year. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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How to Plan a Year’s Worth of Content With One Original Research Survey

Content Marketing Institute

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. Step 10: Incorporate your ideas into your editorial calendar. Click To Tweet.

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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click To Tweet. Click To Tweet.

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