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Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Several smart bloggers showcase the number of their subscribers on the sidebar, to persuade new users to opt in. Here the button text is essential to convey getting paid. .
One of itslatest iterations is Special Features that gives advertisers access to the same content creation tools as the Forbes editorial staff. It will be interesting to see how this trend spills over from the big players into the small niche publishers and bloggers. Dell is one of the first to use this.
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