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One of the main reasons why most landingpages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. In the same vein, when people are delighted with the copy on your landingpage or PPC ads , they’ll click, because they perceive a benefit.
It will be interesting to see how this trend spills over from the big players into the small niche publishers and bloggers. Fast emerging video marketing technology platforms are starting to replace multiple tools (from editing to landingpages and calls to action) that had made video content marketing complex and clunky.
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