Remove Blogging Remove Brand Awareness Remove Lead Generation
article thumbnail

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. For example, blog posts and infographics can attract top-of-funnel audiences. While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides.

article thumbnail

Use a Content Strategy Template To Scale Up Quickly

Contently

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Or maybe you’re simply trying to retain your existing customer base.

Content 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Private Blog Networks: A Penalty Waiting to Happen?

Neil Patel

Private Blog Networks (PBNs) claim to work because they generate backlinks – and that much is true. What Is a Private Blog Network? What Is a Private Blog Network? Luckily, private blog networks are actually quite simple to understand. At that moment, private blog networks were born.

Blog 129
article thumbnail

How to Create a LinkedIn Newsletter (and Why They Matter)

Neil Patel

LinkedIn Newsletters Help Boost Brand Awareness. Another reason to regularly publish a LinkedIn newsletter is to help boost your brand awareness. LinkedIn Newsletters Help Generate Leads. Lead generation is the heart of online businesses. A LinkedIn newsletter can help. Conclusion.

article thumbnail

CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Neil Patel

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. Create a Blog for Your Website. Your blog posts will rank on search results.

article thumbnail

Mastering the Most Important Content Metrics for 2023

Contently

Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel.

article thumbnail

Build Brand Awareness and Business with Creative Video Blogging

ProBlogger

We all know that video blogging is a powerfully effective tool for business lead generation, but does everyone have what it takes to execute on it? Is entertaining people, while indirectly informing them of what your business offers a good strategy for video business blogging? The strategy: video blogging.