Express Writers

DECEMBER 12, 2024

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.

Content Marketing

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. Words like “audit” and “A/B testing” don’t scare me.

Content

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose a preset theme that aligns with your brand identity and is mobile-responsive. If not, look for a plugin.

Website

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue.

Content Marketing

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem. That’s right — yours!

Content

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. Recent data shows high production values aren’t critical to keeping viewers engaged. You don’t need a Hollywood budget to create compelling content.

Script

Elna Cain

JULY 5, 2025

Look – when I started as a new freelance writer, I had no clue how to create a writing portfolio without a BLOG, website, clips or samples… with absolutely NOTHING to my name. When your name is on an article published online—even on a small blog—it builds trust. I do this on LinkedIn a lot.

Portfolio

Backlinko

AUGUST 22, 2024

In this blog post, you’ll find up-to-date online review statistics, where we’ll uncover the importance of customer reviews, highlight the most popular online review platforms, and cover some insights about fake reviews. Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2%

Social Media

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing writing often pays better than standard blog post rates, with the potential to earn £300-£1,000+ per project. I charge a minimum of £600 for a short blog post.

Freelance

ContentWriters

NOVEMBER 7, 2024

Keeping your material readable ensures that your brand and ideas can be absorbed easily by readers. When you improve the accessibility of your content, you can improve its web traffic and engagement. Use Active Voice For Clarity Writing in the active voice tends to be more direct and engaging for your audience.

IT

Freelance Magic

DECEMBER 1, 2024

I started out charging pennies for blog posts and working 14-hour days to make ends meet. Today, I earn six figures writing for major brands—all while working less than 20 hours a week. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. the answer is a resounding yes. And the best part?

Freelance

Backlinko

AUGUST 21, 2024

The hosts walk you through a live experiment where they set up a brand-new domain and execute an SEO strategy. Hosts Gael Breton and Mark Webster bring their decades of expertise to have fun and engaging conversations with their guests. Each one also comes with a neat blog summary of the topics discussed.

SEO

iWriter

DECEMBER 4, 2024

In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI). Engage Your Audience Effectively Engaging your audience effectively is key to maximizing ROI with content.

Content

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. For example, blog posts and infographics can attract top-of-funnel audiences. Content formats include: Blog posts : Great for in-depth information and SEO. And an email marketing campaign offering exclusive deals.

Content Marketing

Intergrowth

JUNE 17, 2024

Each promises to give users immediate, abridged answers to their questions, without requiring them to read a separate blog article. Pros and cons of Prague vs. Budapest” -> They read two blog articles and decide Prague is the right destination for them. Integrating SEO and brand positioning will become increasingly important.

Brand

ContentWriters

NOVEMBER 27, 2024

You’ve seen them everywhere: engaging, clickable articles that promise “10 Ways to…” or “5 Best…” solutions. Learning how to write a listicle might seem straightforward, but creating one that drives real engagement while delivering value is easier said than done. It’s how you use it.

Writing

iWriter

NOVEMBER 19, 2024

Have you ever wondered how to breathe new life into your old blog posts? Instead of letting great ideas gather dust, you can transform them into fresh formats that engage readers all over again. Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless.

Blog Post

Express Writers

JANUARY 28, 2025

Blogging is only half the battle. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility.

Promotion

Make a Living Writing

JULY 25, 2025

Common projects include writing articles for media websites, creating blog posts and white papers for businesses, developing website copy, sales pages, email marketing copy or ghostwriting books. Some freelance copywriters also work on branding projects or landing pages for marketing departments.

Freelance

Contently

AUGUST 15, 2024

In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. Is it to attract new customers to your brand, to increase brand loyalty, or to close the deal on a specific product? What are they likely to engage with? First of all, what’s your mission? Who are they?

Content Marketing

Jane Friedman

JUNE 25, 2025

I set up business account a few years ago to support my author website and blog. Start with a few simple steps: Set up a Pinterest Business account and claim your website Create 3–5 branded boards around your genre or themes Design 3–5 pins for your lead magnet or blog posts using Canva or BookBrush (you don’t need to be a designer!)

Marketing

ContentWriters

FEBRUARY 28, 2025

million blog posts published daily , standing out requires quality and strategic topic selection. BuzzSumo: Identify Performing Content BuzzSumo’s Content Discovery analyzes millions of articles to reveal which topics generate the most engagement, shares, and backlinks in your industry.

Content

iWriter

DECEMBER 3, 2024

In a digital landscape that evolves at lightning speed, consistent content has become the cornerstone of effective communication and audience engagement. In this blog post, we’ll explore how maintaining a steady stream of quality content can transform your outreach efforts and set you up for success in the coming year.

Content

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication

Contently

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”

Content

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Yes, stay on top of trending topics Please don’t interpret my downplaying of meme utilization in your brand strategy as encouraging you to avoid social media trends altogether. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing

Make a Living Writing

JUNE 12, 2025

Looking to make money blogging? Even in this day and age, a blog can become a successful online business with the right strategy and know-how. Choosing a profitable blog niche, knowing the target audience, and creating consistent content all help drive traffic and boost income. Ready to make money blogging?

Freelance

Contently

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. Why bother with all the hassle?

Storytelling

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Blog

Elna Cain

MARCH 8, 2025

As well, Semrush has a blog with multiple writers, telling me that they have the budget to pay adequately for freelance writers. I was reading a ton of digital marketing blogs and trying out the tactics and also having a lot of fun researching and reading the content. When I talk about this platform, what I mean is your brand online.

Writer

Copywriter Collective

FEBRUARY 28, 2025

You have spent a good amount of resources to produce quality blog posts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. So what are you doing wrong?

Content

Contently

OCTOBER 23, 2024

” From the lens of the funnel, the buyers start at the brand awareness stage (at the top of the funnel), then become mid-funnel leads, and eventually make a sale or purchase. Educate current and potential customers on the factors that differentiate your brand. Hello, ROI!) HubSpot is a pro at this strategy.

Content

Backlinko

SEPTEMBER 6, 2024

One of its standout features is intranet analytics, which lets you measure the performance and engagement of internal websites. It’s a great option if you’d like data on internal memos and the content your employees engage with the most. First, use the Media Analytics feature to review audio and video engagement data.

Script

Backlinko

AUGUST 19, 2024

Similar to featured snippets and local packs (the local business results that appear alongside a map), AI Overviews may change how users engage with search results. Visual elements help users grasp complex information, engage with content, and remember key points. But how will they impact your site’s organic performance?

SEO

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling

Neil Patel

JUNE 5, 2025

That doesn’t mean you should completely abandon the written word when developing your strategy, but it might inspire you to focus on tight, 1,000-word (or less) blog posts, news articles, and infographics to help get your point across. Short-form video is an increasingly powerful tool to drive engagement and value. Not convinced?

IT

ContentWriters

OCTOBER 31, 2024

This leads to increased time on site, lower bounce rates, and stronger engagement with your brand. On the one hand, having your answers featured can increase brand awareness and authority. Visitors who find your older content less engaging or useful will spend less time on your website. User behavior also plays a role.

SEO