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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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6 Facebook Lead Generation Tips to Generate More Business

Neil Patel

In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. If you feel like you’ve tried everything from guest blogging to customer referrals, it might be time to take a second look at Facebook. Why Facebook Lead Generation Matters.

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25 Best Blog Niche Ideas (Data Study)

Backlinko

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

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Why It’s Important to Focus on Creative Content Marketing

Contently

Each sentence is the start of a brand-new story. As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog.

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7 Lead Generation Strategies for Home Improvement Companies

BKA Content

7 Lead Generation Strategies for Home Improvement Companies If you are a freelance handyman, an interior designer, or a professional contractor who specializes in home remodeling, you may be wondering how to generate leads for home improvement projects. This will ultimately lead them down the sales funnel.

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Why Blogs Are Essential for SEO and Branding

BKA Content

Why Blogs Are Essential for SEO and Branding. If you want to increase your business’s revenue and client numbers, you must take the time to build a powerful brand identity. Nearly 90% of consumers around the world look at brand reputation before making purchasing decisions. Why Blogging Is Important for SEO.

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. For example, blog posts and infographics can attract top-of-funnel audiences. While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides.