This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Do you need blog posts, socialmedia updates, whitepapers, or email campaigns? Blog Writers : They create engaging, informative articles to attract website traffic.
A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. Whether blogs, articles, or socialmedia content, their work informs, educates, and entertains audiences. What exactly is the role of a content author?
Tell (made-up) stories to teach Are you writing a blog or newsletter to share your expertise and grow your business? Instead of sharing boring lessons on your blog, newsletter or socialmedia, include stories to captivate your audience. It’s okay to share personal stories that don’t fit our brand.
When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.
How can a freelance writer go about getting new clients if they don't use socialmedia? As someone who's been thinking a LOT lately about the mental bandwidth socialmedia takes up, this seemed like a good topic to tackle head-on. Now, don’t get me wrong: I *love* socialmedia ( Twitter especially.)
By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.
The beauty of platforms like Facebook, Twitter, Instagram, and LinkedIn is that they provide a means of free socialmedia for authors. Twitter You probably already have a Twitter page but consider setting up an official author Twitter page with the same distinct branding and series of posts. The YouTube video below can help.
I’ve mentioned this in previous posts… but have you tried it yet?) * Style and Tone Control: Train the AI to mimic your writing style or a specific brand voice by providing examples of your previous work or a style guide. blog posts into socialmedia updates) and optimize it for different platforms.
Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose a preset theme that aligns with your brand identity and is mobile-responsive. If not, look for a plugin.
Each sentence is the start of a brand-new story. There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on socialmedia or promote a new product on the blog. Content quality is a major factor for potential buyers evaluating brands with similar products.
In this blog post, you’ll find up-to-date online review statistics, where we’ll uncover the importance of customer reviews, highlight the most popular online review platforms, and cover some insights about fake reviews. Facebook and Instagram are the most popular socialmedia platforms for reading customer reviews.
For example, if you live and breathe the socialmedia world, Annie Mae’s SocialMedia Tea and Rachel Karten’s Link in Bio are well-loved newsletters. And might I say, Buffer’s weekly newsletter is also A+ for socialmedia deets? You can nitpick the best sources from here.
Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. It’ll also help you choose which socialmedia platforms to focus on, as different demographics tend to prefer different platforms. For example, blog posts and infographics can attract top-of-funnel audiences.
Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). In socialmedia groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of socialmedia platforms.
Socialmedia platforms always seem hungry for more content. I pick one blog post and then turn it into one or more LinkedIn posts. My 3 most popular LinkedIn posts were all repurposed from existing blog posts: Want to write faster? So, most repurposing starts with existing blog content. It feels relentless, eh?
Remember when every brand seemed to be having a “ brat summer ?” Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through socialmedia just to make sure you don’t miss what the kids are talking about. Below is an example of how heritage skincare brand CeraVe did just that.
As well, Semrush has a blog with multiple writers, telling me that they have the budget to pay adequately for freelance writers. I was reading a ton of digital marketing blogs and trying out the tactics and also having a lot of fun researching and reading the content. When I talk about this platform, what I mean is your brand online.
Blogging is only half the battle. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.
Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. What is content gamification?
The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.
Businesses shut down and blogs get updated or completely removed. It was a good time, but a few years later Walmart removed my gift guides and then structured their blog totally differently with brand new articles. Remove Outdated Articles When you check your portfolio page, go ahead and remove outdated articles or blog posts.
Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience. Content marketing writing often pays better than standard blog post rates, with the potential to earn £300-£1,000+ per project.
Whether you need to write a marketing script for socialmedia, commercials, or podcasts, a powerful script will help you stand out. Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process.
With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.
I started out charging pennies for blog posts and working 14-hour days to make ends meet. Today, I earn six figures writing for major brands—all while working less than 20 hours a week. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. the answer is a resounding yes. And the best part?
Whether you’re writing a web article, white paper, or socialmedia post, your message must be understood by your audience. Keeping your material readable ensures that your brand and ideas can be absorbed easily by readers. The post Flesch Reading Ease: What It Is and Why It Matters appeared first on ContentWriters Blog.
Have you ever wondered how to breathe new life into your old blog posts? Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless. Assess Your Existing Content Start by reviewing your blog posts to identify which ones have performed well.
This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.
Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Her brand is full of bright colors, and whenever she enters a room—IRL or digital, she brings the Fool’s charisma and try-anything attitude with her. Nina landed on “Honest, Bold, and Bright.”
Enhance Exposure and Brand Awareness People can only become customers if they know you exist. That credibility and brand recognition can also lead to profitable professional partnerships. However, there are many core strategies you can start using right now to boost your brand awareness.
Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. That meant I could name my service SaaS blog content writing services. I went from getting $.10/word
Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.
Since my niche is digital marketing for SaaS brands, I can work with many types of brands that fall under digital marketing. Learn a New Skill Whenever I’m learning a new skill, I’m exited to share it on socialmedia or with my newsletter and network of freelancers. What does that mean exactly?
Our socialmedia management tool incorporates image posting because we know how important that element is to engage your followers and fans. One advantage of using Canva is that you can quickly turn an image into a custom graphic to use on socialmedia or your blog.
Here's the content: [paste blog content, script, episode link, newsletter copy, etc.] == Heres how Ive used it: After a podcast interview where the host asked amazing questions, I realized those same questions could fuel new content for my blog and socialmedia. This prompt replicates that magic. Click below to pin.
But now, with Grammarly Business deployed across all marketing teams, Mitel has seen a significant improvement in the consistency of writing style and quality across the company’s entire website, not just in Mitel’s blog posts. And as a whole, their disparate writing style did not align with Mitel’s brand voice.
When we think about a blog, newsletter, or socialmedia presence, we tend to think about material things, too. Profile picture, brand colors, writing style, post structure. Your brand colors are blue or purple or yellow. Because I thought creating a blog is about building authority. Long list posts.
For a brand new freelance writer, these websites can be the big break to make this dream a reality. Make sure to watch the Youtube for this blog post and subscribe to my channel! Over on my contributor website, FreelancerFAQs I made sure to put the exact blog topics I want for my guest posting website.
Brand new to using it? Here’s one way you can do that using your brand’s messaging document. Upload the brand guide to ChatGPT and write: “Attached is [YOUR BRAND’S] content guideline. In under 1,500 characters, summarize [YOUR BRAND’S] voice, tone, and personality.” No problem.
Anyone with a book to sell needs online momentum, and I offer keyword-rich, optimized blogging for authors — a service that effectively promotes your book. Many authors ask me about book marketing options, and I tell them that a website and blog are their most powerful marketing tools. But there’s so much more value to blogging.
Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field.
As brands, digital media, and socialmedia continue to evolve, one question that keeps coming up is whether blogging is still relevant in… Continue reading on Write Out Loud »
For example, you could create a custom GPT to edit written content to reflect your brand voice. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. Open the app from the Semrush App Center and select All Tools > SocialMedia & Ads.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content