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Last week I was involved in a number of conversations with readers about blog post length and whether it was better to write long posts or short ones. Having said that, I have been experimenting over the last few months with the two extremes of short and long posts. The Ultimate Guide to Selling Your Blog (5470 words).
When you write good content , good things may happen. Editorial inbound links are the holy grail of link building: they’re free and they’re lasting. Next time you’re crafting content, consider the true value of the piece and assess how your audience will use it. It’s just because you wrote great content.
Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy.
Having an editorialcontent strategy is key for the growth of your blog, website or brand this year. There are good and bad habits you should form when It comes to blogging. It’s important that your content be researched so that it fits your brand and your audience naturally. This takes strategy.
In addition to its social media presence and a blog to engage with customers, DSC features members in its monthly newsletter and ensures its subscribers are at the heart of the business. You might know ProBlogger from its jobs board or its blog. Optimizing Content for Niche, Long Tail Keywords. Then there’s ProBlogger.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials. Blogs and website articles.
For example, if you find that a high volume of consumers typically connect with your business through their mobile devices, focus repurposing efforts on turning your text-based assets into touch-friendly formats like quizzes or interactive apps , as well as video, audio, or image-based content because those formats still work well on small screens.
For instance, you can look at how traffic driven by inbound content activity contributes to form completions. Performance by content type – Track the same metrics as above by content type (blog, guides, webinars, etc.) Performance by publication date – Determine what content performs well over time.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. Be descriptive and professional.
It is an art form that sits behind the science of what can sometimes be seen as a technology arms race. User generated contentContent marketing started out as a few blog articles, a Facebook post followed by a tweet. Content became militarized and industrialized. Quality longformcontent sits right in that mix.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. Source subtopic content to form your topic clusters. You reverse engineer the climb.
Remember that graphs and charts are content too. The editing process is more important than ever in long-formcontent like this. HANDPICKED RELATED CONTENT: Want Content That’s More Usable & Reusable? 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Include visual aids. Data/research.
Of course, you know that writing more blog posts will increase your blog traffic. If one blog post results in an average of 200 visits, then two blog posts should magically turn into 400 visits. What if there was a way to increase your blog traffic without creating more content? Create Longer-FormContent.
The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. Long-formcontent might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate. Will it help us meet our objectives?
They are constantly on the go…so how do so many of them find the time to maintain fresh blogcontent? The short answer: they buy blogs online. With such busy schedules, it makes sense for business-people to buy their content. For any blog to be successful, bloggers need to regularly post content.
Pandemic-Related Content Marketing ROI Statistics. 45 Incredible Content Marketing ROI Stats. Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. You might have to rub your eyes after you see some of these incredible content marketing ROI stats.
Factors to Consider When Shaping Content Strategy for Your Blog. In today’s lesson, I want to share 11 factors to consider when thinking about developing your blog’seditorial strategy and thinking about your blog’seditorial style. Vanessa’s Blog Style and Shenanigans. How Often Should You Blog?
Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. With that in mind, this blog will show you how inbound content marketing works. Blogging (writing articles). Video creation (creating tutorials and how-to’s).
Your goal with a blog is to write long-formcontent that focuses on showcasing your expertise and helping your users. News, update, and announcement posts are blog posts that are typically short-form (under 1,000 or even under 500 words long) and give readers, followers, and customers information about your company.
Content marketing comes in all sorts of formats. Blog articles. Gated content (eBooks, whitepapers, email courses, and webinars). It’s any type of content created specifically to provide value to your audience. And one way to drive those sales is with a blog. Building a Content Marketing Strategy.
Starting a blog doesn’t have to be costly or complicated. Learning how to create a blog for free is simpler than you might think, and we’ve got the scoop on doing it right. Want to build a real money-making blog, 10x faster with the use of AI? The answer is simpler than you might think: start a free blog.
A Powerful Brand Image Is Crucial for Successful Blogging. Successful blogging is a lot like mentoring. Ideally, your blog readers should look up to you for advice and direction. Not sure how to brand your blog? If you think your blog doesn’t have a story, think harder. What motivates you to blog every day?
Factors to Consider When Shaping Content Strategy for Your Blog. In today’s lesson, I want to share 11 factors to consider when thinking about developing your blog’seditorial strategy and thinking about your blog’seditorial style. Vanessa’s Blog Style and Shenanigans. How Often Should You Blog?
Engage with readers through comments and user-generated content to build loyalty and cultivate a community. 16 Powerful Steps to Build Brand Awareness for Your Blog Business By demonstrating ongoing value beyond sales pitches , you can form meaningful connections with your audience in today’s competitive digital landscape.
What Is Content Strategy for Ecommerce? Before you can go too far into creating your ecommerce content strategy, you need to have a strong idea of what content for ecommerce actually is. Many people think of blogging and other written information as content, but that isn’t all that’s included in the package.
Content marketing is an arms race. If you continuously crank out high-quality content at a rapid-fire pace, your blog—and your business—will win the war against your competitors, build a quality readership, and grow faster than you ever imagined. The above editorial calendar might be a lot to start with. This is dumb.
Topical relevance is another important concept for SEO, but it refers to how relevant your content is for a given search query. For example, a blog post entitled Top Digital Marketing Strategies for 2024 would be topically relevant for the keyword ‘ digital marketing strategies.’ Looking at their website, it’s easy to see why that is.
When building a digital marketing strategy, you have to figure out: Who your ideal customer is Which online platforms they spend their time using What type of content you have to create to get their attention How you’re going to convert them into customers There’s no one-size-fits-all strategy for online marketing.
Michael Stelzner on Building a Blogging Business Through Interviewing Others. In today’s lesson, I want to talk about how to build a business around creating content that is based upon interviewing other people. Further Resources on How to Build a Blogging Business Through Interviewing Others. I’d never met or heard of him.
In our last episode I covered seven trends in social media and blogging. long-form video? Use your own to host a podcast or blog. Starting a Blog. ProBlogger Pro – 31 Days to Build a Better Blog. Social Media Trends – Where Should You Focus Your Energy. There’s so much we could do.but what should we do?
Michael Stelzner on Building a Blogging Business Through Interviewing Others. In today’s lesson, I want to talk about how to build a business around creating content that is based upon interviewing other people. Further Resources on How to Build a Blogging Business Through Interviewing Others. I’d never met or heard of him.
Whether you’re starting a new blog or you’re in the marketing trenches day in and day out, inspiration can be hard to come by. Learning from other successful blog examples can help you create a content strategy of your own. Download the blog post bundle to get templates to help you organize, write, and manage your blog.
Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. But the disadvantage is the time it consumes to create that refreshingly unique content. The idea is to create one piece of long-formcontent for your blog – the hub content.
Alright, you’ve decided to plunge into the blogging universe. Whether it’s sharing your passion, connecting with a like-minded community, or even turning a profit, knowing how to write a blog is your first step toward success. Let’s start blogging smarter — not harder — and turn those ideas into digital gold.
How to Create Killer Filler Content for Your Blog. This week I’m sharing a list of content filler types you can use for your blog. If you’re struggling to create thoughtful, original long-formcontent, these will help fill some of the gaps. Deadlines – Are They Good or Bad for Your Blogging?
That means at this point, it’s time to start brainstorming different events, content, and other assets you’ll need to plan, create, and publish during your product launch. Instead, you can decide on a launch date based on how long it actually takes to complete the work you’ve decided this launch needs.
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